川普總統首次推出加密貨幣 Meme 硬幣 — $Trump 和 $Melania 硬幣 — 價值 95 億美元

川普總統發誓要把美國變成世界加密貨幣之都，他透過推出新的他和她的迷因硬幣，在這些計劃上取得了先機。

President Donald Trump has unveiled his own cryptocurrency, joining a meme-coin craze that has gripped a corner of the digital-currency market.

唐納德·川普總統推出了自己的加密貨幣，加入了席捲數位貨幣市場一角的迷因幣熱潮。

Trump announced his meme coin late Friday on social media, writing that the coin celebrates "everything we stand for: WINNING!" The meme coin is being marketed with a picture of Trump holding a fist up superimposed over the words "FIGHT FIGHT FIGHT," a reference to Trump's response to an assassination attempt at a political rally in July.

川普週五晚間在社交媒體上宣布了他的模因硬幣，並寫道，該硬幣慶祝“我們所代表的一切：勝利！”這款表情包硬幣的行銷方式是一張川普舉起拳頭的照片，上面疊加了「FIGHT FIGHT FIGHT」字樣，指的是川普對 7 月政治集會上發生的暗殺企圖的回應。

On Sunday, former First Lady Melania Trump announced her own meme coin with a black-and-white photo of her smiling and with her hands clasped in front of her face, as if in thanks.

週日，前第一夫人梅蘭妮亞·川普宣布推出自己的表情包硬幣，上面有一張她微笑著、雙手緊握在臉前的黑白照片，彷彿在表達謝意。

The new meme coins are a way for Mr. Trump to leverage his online popularity, drawing his supporters to the project, noted Joe McCann, CEO of digital assets investment firm Asymmetric. The products, like Mr. Trump's social media company, tend to attract individual investors, rather than large U.S. institutional firms, who buy shares as a way to show support for the president.

數位資產投資公司 Asymmetry 執行長 Joe McCann 指出，新的迷因幣是川普利用其網路人氣、吸引支持者參與該計畫的一種方式。這些產品，例如川普的社群媒體公司，往往會吸引個人投資者，而不是美國大型機構公司，後者購買股票以表達對總統的支持。

"Meme coins largely represent communities on the internet represented by a financial asset — they're the tokenization of internet culture," McCann told CBS MoneyWatch. "Donald Trump is arguably the most popular person on the internet, so by launching a meme coin, members of his community can further gain proximity to him."

麥肯告訴 CBS MoneyWatch：“Meme 幣在很大程度上代表了以金融資產為代表的互聯網社區——它們是互聯網文化的代幣化。” “唐納德·特朗普可以說是互聯網上最受歡迎的人，因此通過推出模因幣，他的社區成員可以進一步接近他。”

Here's what to know about the Trump coins.

以下是有關川普硬幣的資訊。

How much are the Donald and Melania Trump meme coins worth?

唐納德和梅拉尼婭·川普模因硬幣值多少錢？

As of Monday afternoon, the Trump meme coin had a market cap of $8.3 billion, while Melania Trump's cryptocurrency was valued at $1.2 billion, according to CoinMarketCap.

根據 CoinMarketCap 的數據，截至週一下午，川普迷因幣的市值為 83 億美元，而梅蘭妮亞川普的加密貨幣估值為 12 億美元。

Mr. Trump's meme coin soared after it debuted, hitting a peak of almost $75 each. But the price has shed about 45% of its value since then, settling at about $40 per coin on Monday afternoon. Still, that represents a surge of more than 400% from its initial price, CoinMarketCap data shows.

川普先生的表情包幣一推出就飆升，每枚達到近 75 美元的高峰。但此後價格已下跌約 45%，週一下午穩定在每枚 40 美元左右。 CoinMarketCap 數據顯示，這仍然比最初價格上漲了 400% 以上。

Melania Trump's meme coin has had a slightly rockier debut, sinking more than 20% to about $5.40 per coin on Monday.

梅拉尼婭·川普 (Melania Trump) 的表情包幣首次亮相時表現稍顯波動，週一下跌超過 20%，至每枚約 5.40 美元。

Are $Trump and $Melania real investments?

$Trump 和 $Melania 是真正的投資嗎？

The Trump meme coin website says the president's cryptocurrency is meant as an expression of support — not an investment opportunity.

川普迷因硬幣網站表示，總統的加密貨幣是為了表達支持，而不是投資機會。

The Melania site describes the meme coins as "digital collectibles," adding that they "are not intended to be, or to be the subject of, an investment opportunity, investment contract or security of any type."

梅拉尼婭網站將模因幣描述為“數位收藏品”，並補充說它們“無意成為任何類型的投資機會、投資合約或證券或任何類型的證券的主題”。

Investors typically scrutinize balance sheets and income statements when deciding where to allocate their funds, while currency traders will examine economic factors like trade flow and GDP growth when placing their investments. But relying on these traditional measures don't work with meme coins because they aren't tied to an underlying asset or economy, experts note.

投資者在決定將資金分配到何處時通常會仔細審查資產負債表和損益表，而貨幣交易者在進行投資時會檢查貿易流量和 GDP 成長等經濟因素。但專家指出，依靠這些傳統措施不適用於迷因幣，因為它們與基礎資產或經濟無關。

"Attempting to use traditional financial models to value a meme coin will fail miserably," McCann noted. "Business schools don't teach students how to measure culture, virality or communities."

麥肯指出：“嘗試使用傳統的金融模型來評估模因幣的價值將會慘敗。” “商學院不教學生如何衡量文化、病毒性或社區。”

Are meme coins risky?

模因幣有風險嗎？

Meme coins are a highly volatile corner of the crypto sector that often start as a joke and have no intrinsic value, although they can surge in price if enough people are willing to buy them. Because of those dynamics, their prices are prone sudden and extreme swings.

Meme 幣是加密貨幣行業中一個高度不穩定的角落，通常作為一個笑話開始，沒有內在價值，儘管如果有足夠多的人願意購買它們，它們的價格可能會飆升。由於這些動態，它們的價格容易出現突然和極端的波動。

"Meme coins are some of the most volatile assets on earth and should be treated with caution and care," McCann said.

麥肯表示：“米姆幣是地球上最不穩定的資產之一，應謹慎對待。”

The site selling the $Trump coin warned buyers that its price "may be extremely volatile and you may experience substantial losses in connection with a sale or other disposition of Trump Memes."

出售川普幣的網站警告買家，其價格“可能會極度波動，您可能會因川普模因的出售或其他處置而遭受重大損失。”

Meme coins gained popularity in 2021 and 2022, but some inexperienced investors were unprepared for digital currencies' extreme volatility, noted Nigel Green, CEO of wealth management firm deVere Group, in an email. As a result, he's advising investors to be cautious before putting their money into the Trump meme coins.

財富管理公司 deVere Group 執行長 Nigel Green 在一封電子郵件中指出，Meme 幣在 2021 年和 2022 年受到歡迎，但一些缺乏經驗的投資者對數位貨幣的極端波動毫無準備。因此，他建議投資者在將資金投入川普模因幣之前要謹慎。

How can you buy the Trump and Melania meme coins?

如何購買川普和梅拉尼婭表情包硬幣？

The meme coins are available to buy on an app called Moonshot, which allows people to buy meme coins with Apple Pay, credit or debit card, cryptocurrency, or payment apps like PayPal and Venmo.

Meme 幣可以在名為 Moonshot 的應用程式上購買，該應用程式允許人們透過 Apple Pay、信用卡或金融卡、加密貨幣或 PayPal 和 Venmo 等支付應用程式購買 Meme 幣。

The Trump meme coin website notes that all transactions "ARE FINAL AND NON-REFUNDABLE. We shall have no responsibility or liability for any Trump Memes that are lost, misplaced or inaccessible."

川普模因硬幣網站指出，所有交易“均為最終交易且不可退款。對於任何丟失、錯放或無法訪問的川普模因，我們不承擔任何責任。”

What is the cryptocurrency industry's view?

加密貨幣產業的觀點是什麼？

Some crypto enthusiasts hailed the Trump meme coin's release, saying it reflects the president's support for an industry that felt unfairly targeted by the Biden administration. Mr. Trump has promised to usher in crypto-friendly regulations and picked crypto backers for key government positions.

一些加密貨幣愛好者對川普迷因硬幣的發布表示歡迎，稱這反映了總統對一個感覺受到拜登政府不公平攻擊的行業的支持。川普先生承諾引入有利於加密貨幣的法規，並為關鍵政府職位挑選加密貨幣支持者。

For instance, Mr. Trump has nominated cryptocurrency supporter Paul Atkins to head the Securities and Exchange Commission, reinforcing optimism that the new president will deregulate the sector.

例如，川普提名加密貨幣支持者保羅·阿特金斯擔任美國證券交易委員會主席，這增強了人們對新總統將放鬆該行業監管的樂觀情緒。