特朗普总统首次推出加密货币 Meme 硬币 — $Trump 和 $Melania 硬币 — 价值 95 亿美元

特朗普总统发誓要把美国变成世界加密货币之都，他通过推出新的他和她的模因硬币，在这些计划上取得了先机。

President Donald Trump has unveiled his own cryptocurrency, joining a meme-coin craze that has gripped a corner of the digital-currency market.

唐纳德·特朗普总统推出了自己的加密货币，加入了席卷数字货币市场一角的迷因币热潮。

Trump announced his meme coin late Friday on social media, writing that the coin celebrates "everything we stand for: WINNING!" The meme coin is being marketed with a picture of Trump holding a fist up superimposed over the words "FIGHT FIGHT FIGHT," a reference to Trump's response to an assassination attempt at a political rally in July.

特朗普周五晚间在社交媒体上宣布了他的模因硬币，并写道，该硬币庆祝“我们所代表的一切：胜利！”这款表情包硬币的营销方式是一张特朗普举起拳头的照片，上面叠加了“FIGHT FIGHT FIGHT”字样，指的是特朗普对 7 月份政治集会上发生的暗杀企图的回应。

On Sunday, former First Lady Melania Trump announced her own meme coin with a black-and-white photo of her smiling and with her hands clasped in front of her face, as if in thanks.

周日，前第一夫人梅拉尼娅·特朗普宣布了她自己的表情包硬币，上面有一张她微笑着、双手紧握在脸前的黑白照片，仿佛在表达谢意。

The new meme coins are a way for Mr. Trump to leverage his online popularity, drawing his supporters to the project, noted Joe McCann, CEO of digital assets investment firm Asymmetric. The products, like Mr. Trump's social media company, tend to attract individual investors, rather than large U.S. institutional firms, who buy shares as a way to show support for the president.

数字资产投资公司 Asymmetry 首席执行官 Joe McCann 指出，新的模因币是特朗普利用其网络人气、吸引支持者参与该项目的一种方式。这些产品，比如特朗普的社交媒体公司，往往会吸引个人投资者，而不是美国大型机构公司，后者购买股票以表达对总统的支持。

"Meme coins largely represent communities on the internet represented by a financial asset — they're the tokenization of internet culture," McCann told CBS MoneyWatch. "Donald Trump is arguably the most popular person on the internet, so by launching a meme coin, members of his community can further gain proximity to him."

麦肯告诉 CBS MoneyWatch：“Meme 币在很大程度上代表了以金融资产为代表的互联网社区——它们是互联网文化的代币化。” “唐纳德·特朗普可以说是互联网上最受欢迎的人，因此通过推出模因币，他的社区成员可以进一步接近他。”

Here's what to know about the Trump coins.

以下是有关特朗普硬币的信息。

How much are the Donald and Melania Trump meme coins worth?

唐纳德和梅拉尼娅·特朗普模因硬币值多少钱？

As of Monday afternoon, the Trump meme coin had a market cap of $8.3 billion, while Melania Trump's cryptocurrency was valued at $1.2 billion, according to CoinMarketCap.

根据 CoinMarketCap 的数据，截至周一下午，特朗普模因币的市值为 83 亿美元，而梅拉尼娅·特朗普的加密货币估值为 12 亿美元。

Mr. Trump's meme coin soared after it debuted, hitting a peak of almost $75 each. But the price has shed about 45% of its value since then, settling at about $40 per coin on Monday afternoon. Still, that represents a surge of more than 400% from its initial price, CoinMarketCap data shows.

特朗普先生的表情包币一经推出就飙升，每枚达到近 75 美元的峰值。但此后价格已下跌约 45%，周一下午稳定在每枚 40 美元左右。 CoinMarketCap 数据显示，这仍然比最初价格上涨了 400% 以上。

Melania Trump's meme coin has had a slightly rockier debut, sinking more than 20% to about $5.40 per coin on Monday.

梅拉尼娅·特朗普 (Melania Trump) 的表情包币首次亮相时表现稍显波动，周一下跌超过 20%，至每枚约 5.40 美元。

Are $Trump and $Melania real investments?

$Trump 和 $Melania 是真正的投资吗？

The Trump meme coin website says the president's cryptocurrency is meant as an expression of support — not an investment opportunity.

特朗普模因硬币网站表示，总统的加密货币是为了表达支持，而不是投资机会。

The Melania site describes the meme coins as "digital collectibles," adding that they "are not intended to be, or to be the subject of, an investment opportunity, investment contract or security of any type."

梅拉尼娅网站将模因币描述为“数字收藏品”，并补充说它们“无意成为任何类型的投资机会、投资合同或证券或任何类型的证券的主题”。

Investors typically scrutinize balance sheets and income statements when deciding where to allocate their funds, while currency traders will examine economic factors like trade flow and GDP growth when placing their investments. But relying on these traditional measures don't work with meme coins because they aren't tied to an underlying asset or economy, experts note.

投资者在决定将资金分配到何处时通常会仔细审查资产负债表和损益表，而货币交易者在进行投资时会检查贸易流量和 GDP 增长等经济因素。但专家指出，依靠这些传统措施不适用于模因币，因为它们与基础资产或经济无关。

"Attempting to use traditional financial models to value a meme coin will fail miserably," McCann noted. "Business schools don't teach students how to measure culture, virality or communities."

麦肯指出：“尝试使用传统的金融模型来评估模因币的价值将会惨败。” “商学院不教学生如何衡量文化、病毒性或社区。”

Are meme coins risky?

模因币有风险吗？

Meme coins are a highly volatile corner of the crypto sector that often start as a joke and have no intrinsic value, although they can surge in price if enough people are willing to buy them. Because of those dynamics, their prices are prone sudden and extreme swings.

Meme 币是加密货币行业中一个高度不稳定的角落，通常作为一个笑话开始，没有内在价值，尽管如果有足够多的人愿意购买它们，它们的价格可能会飙升。由于这些动态，它们的价格容易出现突然和极端的波动。

"Meme coins are some of the most volatile assets on earth and should be treated with caution and care," McCann said.

麦肯表示：“米姆币是地球上最不稳定的资产之一，应谨慎对待。”

The site selling the $Trump coin warned buyers that its price "may be extremely volatile and you may experience substantial losses in connection with a sale or other disposition of Trump Memes."

出售特朗普币的网站警告买家，其价格“可能会极度波动，您可能会因特朗普模因的出售或其他处置而遭受重大损失。”

Meme coins gained popularity in 2021 and 2022, but some inexperienced investors were unprepared for digital currencies' extreme volatility, noted Nigel Green, CEO of wealth management firm deVere Group, in an email. As a result, he's advising investors to be cautious before putting their money into the Trump meme coins.

财富管理公司 deVere Group 首席执行官 Nigel Green 在一封电子邮件中指出，Meme 币在 2021 年和 2022 年受到欢迎，但一些缺乏经验的投资者对数字货币的极端波动毫无准备。因此，他建议投资者在将资金投入特朗普模因币之前要谨慎。

How can you buy the Trump and Melania meme coins?

如何购买特朗普和梅拉尼娅表情包硬币？

The meme coins are available to buy on an app called Moonshot, which allows people to buy meme coins with Apple Pay, credit or debit card, cryptocurrency, or payment apps like PayPal and Venmo.

Meme 币可以在名为 Moonshot 的应用程序上购买，该应用程序允许人们通过 Apple Pay、信用卡或借记卡、加密货币或 PayPal 和 Venmo 等支付应用程序购买 Meme 币。

The Trump meme coin website notes that all transactions "ARE FINAL AND NON-REFUNDABLE. We shall have no responsibility or liability for any Trump Memes that are lost, misplaced or inaccessible."

特朗普模因硬币网站指出，所有交易“均为最终交易且不可退款。对于任何丢失、错放或无法访问的特朗普模因，我们不承担任何责任。”

What is the cryptocurrency industry's view?

加密货币行业的观点是什么？

Some crypto enthusiasts hailed the Trump meme coin's release, saying it reflects the president's support for an industry that felt unfairly targeted by the Biden administration. Mr. Trump has promised to usher in crypto-friendly regulations and picked crypto backers for key government positions.

一些加密货币爱好者对特朗普模因硬币的发布表示欢迎，称这反映了总统对一个感觉受到拜登政府不公平攻击的行业的支持。特朗普先生承诺引入有利于加密货币的法规，并为关键政府职位挑选加密货币支持者。

For instance, Mr. Trump has nominated cryptocurrency supporter Paul Atkins to head the Securities and Exchange Commission, reinforcing optimism that the new president will deregulate the sector.

例如，特朗普提名加密货币支持者保罗·阿特金斯担任美国证券交易委员会主席，这增强了人们对新总统将放松该行业监管的乐观情绪。