Telegram 的 Notcoin 游戏彻底改变了加密货币和游戏，超越了 Axie Infinity

游戏背后团队 Open Builders 的创始人 Sasha Plotvinov 表示，Notcoin 是一款病毒式点击游戏，已成功将 Telegram 用户带入加密货币世界。该游戏非常受欢迎，发布后 26 天内就有 2000 万注册用户，这证明了游戏作为进入加密生态系统的门户的潜力。 Plotvinov 透露，该游戏的最初目标是简化 Telegram 用户的入门流程，通过社交互动、竞赛和球队动态吸引数百万玩家。

Telegram's Notcoin Game Bridges Crypto and Gaming, Surpassing Axie Infinity

Telegram 的 Notcoin 游戏连接了加密货币和游戏，超越了 Axie Infinity

The viral clicker game Notcoin has demonstrated the immense potential of gaming in bridging the gap between the Telegram messaging platform and the world of cryptocurrency. According to Sasha Plotvinov, founder of Open Builders, the team behind Notcoin, the game has successfully "solved the issue" of onboarding Telegram users into the crypto ecosystem.

病毒式点击游戏 Notcoin 展示了游戏在弥合 Telegram 消息平台与加密货币世界之间差距方面的巨大潜力。 Notcoin 背后的团队 Open Builders 创始人 Sasha Plotvinov 表示，该游戏成功“解决了 Telegram 用户进入加密生态系统的问题”。

Upon its release in January, Notcoin garnered an astonishing 20 million sign-ups within 26 days, shattering records and surpassing the monthly active user count of popular blockchain-based games like Axie Infinity, which peaked at 2.78 million users in 2022. Notcoin's remarkable success underscores the power of gaming as an accessible and engaging gateway to the complexities of cryptocurrency.

一月份发布后，Notcoin 在 26 天内获得了惊人的 2000 万注册量，打破了记录，并超过了 Axie Infinity 等热门区块链游戏的月活跃用户数，该游戏在 2022 年达到了 278 万用户的峰值。强调了游戏作为通向加密货币复杂性的易于访问且引人入胜的门户的力量。

In an exclusive interview with Cointelegraph at the Token2049 event, Plotvinov shed light on the captivating story behind the game, which has amassed an impressive 30 million users as of March 2023. Plotvinov revealed that the game's genesis lay in the desire to introduce Telegram users to the realm of cryptocurrency, a goal that the team has achieved with resounding success.

在 Token2049 活动上接受 Cointelegraph 独家采访时，Plotvinov 讲述了这款游戏背后的迷人故事，截至 2023 年 3 月，该游戏已拥有令人印象深刻的 3000 万用户。Plotvinov 透露，这款游戏的起源在于希望向 Telegram 用户介绍加密货币领域，该团队已经取得了巨大成功。

"It just solved the issue," Plotvinov stated. "Or maybe, the task that we all had on how to bring users from Telegram to crypto. So basically, that was the original goal."

“它刚刚解决了问题，”普洛特维诺夫说。 “或者也许，我们所有人的任务都是如何将用户从 Telegram 带到加密货币。所以基本上，这就是最初的目标。”

Plotvinov elaborated that Telegram's massive user base and the untapped potential of the TON blockchain, despite its "almost zero action," prompted the team to embark on their mission. After careful consideration, they devised a strategy to simplify the onboarding process, removing any potential roadblocks that could hinder users from embracing the world of Web3.

Plotvinov 详细阐述了 Telegram 庞大的用户群和 TON 区块链尚未开发的潜力，尽管其“几乎零行动”，促使团队开始执行他们的使命。经过仔细考虑，他们制定了一项策略来简化入门流程，消除任何可能阻碍用户拥抱 Web3 世界的潜在障碍。

"At some point you just, you know, come to the idea," Plotvinov explained. "All right. So we just need to remove all the roadblocks for the beginning. Then, we need to give something to users so they have the motivation to go for all this Web3."

“在某些时候，你就会想到这个想法，”普洛特维诺夫解释道。 “好吧。所以我们只需要在一开始就消除所有障碍。然后，我们需要为用户提供一些东西，以便他们有动力去使用所有这些 Web3。”

The Notcoin co-creator emphasized the transformative effect of turning the game into a highly "social thing," featuring interactions, competitions, leaderboards, and squad formation. "It's very, very important for such a game," Plotvinov noted. "And within Telegram, it's really easy to basically onboard users, invite users."

这位 Notcoin 联合创始人强调了将游戏转变为高度“社交事物”的变革性影响，其中包括互动、竞争、排行榜和小队组建。 “对于这样的游戏来说，这非常非常重要，”普洛特维诺夫指出。 “在 Telegram 中，基本上吸引用户、邀请用户真的很容易。”

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Plotvinov attributed Notcoin's meteoric rise to its viral nature, with 53,000 communities competing fiercely to ascend the ranks and achieve the highest league status. Remarkably, the game's success was achieved without the support of any marketing budget, relying solely on organic growth.

Plotvinov 将 Notcoin 的迅速崛起归因于其病毒式传播特性，53,000 个社区激烈竞争，以提升排名并获得最高联盟地位。值得注意的是，这款游戏的成功是在没有任何营销预算支持的情况下取得的，仅依靠有机增长。

"94% of Notcoiners came from referrals," Plotvinov revealed. "People invited other people. We call them friends. You have friends, you just invite them and you play together, and you can see how they're progressing."

“94% 的 Notcoiners 来自推荐，”Plotvinov 透露。 “人们邀请了其他人。我们称他们为朋友。你有朋友，你只需邀请他们，然后一起玩，你就可以看到他们的进步。”

Plotvinov further explained that Notcoin deviated from the conventional approach of trying to convince users of its inherent value. "We just decided, all right, so why not reverse it and think more like 'we're not trying to convince you, it's probably nothing,' you know?"

Plotvinov 进一步解释说，Notcoin 偏离了试图让用户相信其内在价值的传统方法。 “我们刚刚决定，好吧，所以为什么不扭转它并更多地思考‘我们并不是想说服你，这可能没什么，’你知道吗？”

Notcoin's innovative approach and focus on gameplay have resonated with the Telegram community, catapulting it to the forefront of games that seamlessly integrate cryptocurrency. As the gaming industry continues to evolve, Notcoin stands as a shining example of how games can serve as a powerful catalyst for the adoption of new technologies and emerging ecosystems.

Notcoin 的创新方法和对游戏玩法的关注引起了 Telegram 社区的共鸣，使其跻身于无缝集成加密货币游戏的最前沿。随着游戏行业的不断发展，Notcoin 成为游戏如何成为采用新技术和新兴生态系统的强大催化剂的光辉典范。