安迪·奈恩（Andy Nairn）运气 - 限量版的刮擦卡盖

分享过去 /塑造未来 - 这是广告编年史的座右铭（reklamtortenet.hu），这是匈牙利广告的主要博客

Advertising Chronicles, a leading blog on advertising in Hungary which since 2016 has also specialised in translating and publishing books on creativity, marketing and advertising in Hungarian, is continuing its activity in assembling and publishing interesting books for the local market.

广告编年史是匈牙利广告广告的主要博客，该博客自2016年以来还专门翻译和出版有关匈牙利人的创造力，营销和广告的书籍，一直在为当地市场组装和出版有趣的书籍。

Their most recent publication was the bestselling book by Lucky Generals founder Andy Nairn: Go Luck Yourself, a fascinating and entertaining read that explores the role of luck in business and describes 40 different ways to ‘stack the odds in your brand’s favour’.

他们的最新出版物是幸运将军创始人安迪·奈恩（Andy Nairn）的畅销书：运气好，一本有趣而有趣的阅读，探索了运气在商业中的作用，并描述了40种不同的方式来“堆叠您品牌有利的赔率”。

Levente Kovacs, co-founder and chief creative officer of White Rabbit Budapest and founder of the blog/press Advertising Chronicles, said, "While working on the Hungarian edition of Go Luck Yourself I realised how important a role luck has played in the 10 years of my blog's existence. The titles I've found, the authors I've met, the new collaborations and friendships I've made, the inspiration and positive feedback I've received over these years – luck has played a crucial role in all of this, just as it has in my whole life and career... So when the project was finished, I bought a scratch card to reward myself. Well, I did not win – but instead I had an idea! A very special, and appropriate way to celebrate the blog's 10th anniversary. Thanks to that scratch-card, the 'Tribute to Luck' edition was born."

白兔·布达佩斯（White Rabbit Budapest）的联合创始人兼首席创意官莱文特·科瓦克斯（Levente Kovacs）兼博客/新闻广告的创始人编年史说：“在创作匈牙利版的《 go of luck yousp录》时，我意识到，我意识到运气在我的博客生存的10年中发挥了很大的重要作用。在这一切中，就像我的一生和职业一样……所以我买了一张刮擦卡来奖励自己，但我有一个非常特殊的想法！

This limited edition book is a special version of Go Luck Yourself: its front, back and spine function as an original scratch card, with a custom-made lucky coin attached to the cover. When the thin silver layer is rubbed off with the coin, the cover is revealed, uniquely designed as a 'winning' scratch-card - congratulating the 'winner' (reader) on being lucky enough to have chosen a book about luck. What a lovely self-referential idea, isn't it?

这本限量版本书是运气自己的特殊版本：它的正面，背部和脊柱功能作为原始的刮擦卡，并附有定制的幸运硬币。当薄银层用硬币擦掉时，封面被揭露，独特地设计为“赢家”的刮擦卡 - 祝贺“获胜者”（读者）很幸运地选择了一本关于运气的书。多么可爱的自我指出的想法，不是吗？

"Dozens of bookbinding factories, equipped with the latest technology (some even using AI) were asked to create the scratch card cover. None of them could guarantee the look and feel we wanted," says Levente Kovacs. "But I finally found an old master bookbinder who had the knowledge, skill and passion to make these covers for us. So these books also prove the power of craftsmanship and passion over soulless, machine-driven mass production. And I love that about this project too.”

莱文特·科瓦奇斯（Levente Kovacs）说：“配备了最新技术（甚至使用AI）的数十个装饰工厂来创建刮擦卡盖。它们都无法保证我们想要的外观和感觉。” “但是我终于找到了一个古老的大型抄袭者，他拥有为我们制作这些封面的知识，技巧和热情。因此，这些书也证明了工艺和热情对无情，机器驱动的大规模生产的力量。我也喜欢这个项目。”

To create the special limited edition book, Advertising Chronicles teamed up with White Rabbit Budapest and Most! Agency – whose creative director, Andras Limdauer translated the original text of Go Luck Yourself into Hungarian.

为了创建特别的限量版书，广告编年史与白兔子布达佩斯和大多数人合作！代理机构 - 其创意总监Andras Limdauer将自己运气的原始文本翻译成匈牙利人。