安迪·奈恩（Andy Nairn）運氣 - 限量版的刮擦卡蓋

分享過去 /塑造未來 - 這是廣告編年史的座右銘（reklamtortenet.hu），這是匈牙利廣告的主要博客

Advertising Chronicles, a leading blog on advertising in Hungary which since 2016 has also specialised in translating and publishing books on creativity, marketing and advertising in Hungarian, is continuing its activity in assembling and publishing interesting books for the local market.

廣告編年史是匈牙利廣告廣告的主要博客，該博客自2016年以來還專門翻譯和出版有關匈牙利人的創造力，營銷和廣告的書籍，一直在為當地市場組裝和出版有趣的書籍。

Their most recent publication was the bestselling book by Lucky Generals founder Andy Nairn: Go Luck Yourself, a fascinating and entertaining read that explores the role of luck in business and describes 40 different ways to ‘stack the odds in your brand’s favour’.

他們的最新出版物是幸運將軍創始人安迪·奈恩（Andy Nairn）的暢銷書：運氣好，一本有趣而有趣的閱讀，探索了運氣在商業中的作用，並描述了40種不同的方式來“堆疊您品牌有利的賠率”。

Levente Kovacs, co-founder and chief creative officer of White Rabbit Budapest and founder of the blog/press Advertising Chronicles, said, "While working on the Hungarian edition of Go Luck Yourself I realised how important a role luck has played in the 10 years of my blog's existence. The titles I've found, the authors I've met, the new collaborations and friendships I've made, the inspiration and positive feedback I've received over these years – luck has played a crucial role in all of this, just as it has in my whole life and career... So when the project was finished, I bought a scratch card to reward myself. Well, I did not win – but instead I had an idea! A very special, and appropriate way to celebrate the blog's 10th anniversary. Thanks to that scratch-card, the 'Tribute to Luck' edition was born."

白兔·布達佩斯（White Rabbit Budapest）的聯合創始人兼首席創意官萊文特·科瓦克斯（Levente Kovacs）兼博客/新聞廣告的創始人編年史說：“在創作匈牙利版的《 go of luck yousp錄》時，我意識到，我意識到運氣在我的博客生存的10年中發揮了很大的重要作用。在這一切中，就像我的一生和職業一樣……所以我買了一張刮擦卡來獎勵自己，但我有一個非常特殊的想法！

This limited edition book is a special version of Go Luck Yourself: its front, back and spine function as an original scratch card, with a custom-made lucky coin attached to the cover. When the thin silver layer is rubbed off with the coin, the cover is revealed, uniquely designed as a 'winning' scratch-card - congratulating the 'winner' (reader) on being lucky enough to have chosen a book about luck. What a lovely self-referential idea, isn't it?

這本限量版本書是運氣自己的特殊版本：它的正面，背部和脊柱功能作為原始的刮擦卡，並附有定制的幸運硬幣。當薄銀層用硬幣擦掉時，封面被揭露，獨特地設計為“贏家”的刮擦卡 - 祝賀“獲勝者”（讀者）很幸運地選擇了一本關於運氣的書。多麼可愛的自我指出的想法，不是嗎？

"Dozens of bookbinding factories, equipped with the latest technology (some even using AI) were asked to create the scratch card cover. None of them could guarantee the look and feel we wanted," says Levente Kovacs. "But I finally found an old master bookbinder who had the knowledge, skill and passion to make these covers for us. So these books also prove the power of craftsmanship and passion over soulless, machine-driven mass production. And I love that about this project too.”

萊文特·科瓦奇斯（Levente Kovacs）說：“配備了最新技術（甚至使用AI）的數十個裝飾工廠來創建刮擦卡蓋。它們都無法保證我們想要的外觀和感覺。” “但是我終於找到了一個古老的大型抄襲者，他擁有為我們製作這些封面的知識，技巧和熱情。因此，這些書也證明了工藝和熱情對無情，機器驅動的大規模生產的力量。我也喜歡這個項目。”

To create the special limited edition book, Advertising Chronicles teamed up with White Rabbit Budapest and Most! Agency – whose creative director, Andras Limdauer translated the original text of Go Luck Yourself into Hungarian.

為了創建特別的限量版書，廣告編年史與白兔子佈達佩斯和大多數人合作！代理機構 - 其創意總監Andras Limdauer將自己運氣的原始文本翻譯成匈牙利人。