Coin 和意大利乐施会发起“添加爱”活动，为贫困社区提供清洁水源

意大利零售商 Coin 与意大利乐施会合作开展“Aggiungi Amore”（添加爱）计划，为贫困社区提供 260 万加仑安全水。该项目以时装设计师 Alessandro Enriquez 设计的限量版胶囊系列为特色，在 Coin 商店和网上出售。乐施会志愿者也将于 11 月 25 日至圣诞节期间出现在 Coin 商店。

Coin and Oxfam Italia Launch "Aggiungi Amore" Initiative to Provide Safe Water to Underprivileged Communities

Coin 和意大利乐施会发起“Aggiungi Amore”计划，为贫困社区提供安全用水

Milan, Italy - In the spirit of the holiday season, Coin, the renowned Italian retailer, has once again partnered with Oxfam Italia to launch a charitable initiative aimed at providing access to safe water for underprivileged communities in need. The initiative, aptly named "Aggiungi Amore," which translates to "Add Love" in English, aims to deliver 2.6 million gallons of clean water to those who lack it.

意大利米兰 - 秉承节日精神，意大利著名零售商 Coin 再次与意大利乐施会合作发起一项慈善活动，旨在为有需要的贫困社区提供安全用水。该倡议恰如其分地命名为“Aggiungi Amore”，英文翻译为“Add Love”，旨在为缺乏饮用水的人们提供 260 万加仑清洁水。

Joining forces with fashion designer Alessandro Enriquez, Coin and Oxfam Italia have created a captivating collection of limited-edition products that will be sold at select Coin stores nationwide and online. The collection features an array of exquisite items, including a sparkling wine bottle adorned with vibrant palm trees and hearts, symbolizing the life-giving essence of water.

Coin 和 Oxfam Italia 与时装设计师 Alessandro Enriquez 联手打造了一系列迷人的限量版产品，这些产品将在全国精选的 Coin 商店和网上销售。该系列包含一系列精致的物品，包括装饰着充满活力的棕榈树和心形图案的起泡酒瓶，象征着水赋予生命的本质。

Furthermore, a range of porcelain serving plates crafted by Fasano Ceramiche adds a touch of elegance to the collection. Emblazoned with a colorful array of hearts, waves, stars, and palms, these plates invite a sense of joy and camaraderie to the table.

此外，Fasano Ceramiche 制作的一系列陶瓷餐盘为该系列增添了一丝优雅。这些盘子上饰有丰富多彩的心形、波浪形、星星和棕榈树图案，为餐桌增添了欢乐和友情的感觉。

"We are honored to collaborate with Oxfam this Christmas season," said Monica Gagliardi, Coin's Marketing and Digital Transformation Director. "Last year, our partnership brought 1.3 million gallons of safe water to 87 countries, particularly to those in need in Palestine, Ethiopia, Yemen, and Jordan."

Coin 营销和数字化转型总监 Monica Gagliardi 表示：“我们很荣幸在今年圣诞节期间与乐施会合作。” “去年，我们的合作伙伴关系为 87 个国家提供了 130 万加仑安全水，特别是巴勒斯坦、埃塞俄比亚、也门和约旦的需要者。”

Coin's partnership with Oxfam Italia traces its roots back to 2013, when the two organizations embarked on a three-year initiative dedicated to empowering women. In 2020, they reunited their efforts, focusing on the crucial issue of water accessibility, a fundamental tool in combating inequality.

Coin 与意大利乐施会的合作关系可以追溯到 2013 年，当时两个组织启动了一项为期三年的倡议，致力于增强妇女权能。 2020 年，他们再次齐心协力，重点关注供水这一关键问题，这是消除不平等的基本工具。

According to Oxfam Italia, an alarming one-fourth of the world's population, approximately two billion people, face severe limitations in accessing clean drinking water. The "Aggiungi Amore" initiative, generously supported by Coin, empowers Oxfam Italia to distribute vital potabilizing add-ons, distribute water buckets and mobile tanks, install manual pumps, and provide essential personal care kits.

据意大利乐施会称，令人震惊的是，世界人口的四分之一（约 20 亿）在获取清洁饮用水方面面临严重限制。 Coin 慷慨支持的“Aggiungi Amore”倡议使意大利乐施会能够分发重要的饮用水附加组件、分发水桶和移动水箱、安装手动泵并提供基本的个人护理包。

"Our goal this year is to extend our reach to as many individuals as possible, particularly children and women," said Marta Pieri, Head of Corporate Partnerships at Oxfam Italia. "Children are disproportionately affected by water scarcity, while women often bear the burden of ensuring their families' basic needs, including accessing clean water, which often requires arduous daily journeys."

意大利乐施会企业合作伙伴关系主管玛尔塔·皮耶里 (Marta Pieri) 表示：“我们今年的目标是将我们的影响力扩大到尽可能多的人，特别是儿童和妇女。” “儿童受到水资源短缺的影响尤为严重，而妇女往往承担着确保家庭基本需求的负担，包括获取清洁水，而这往往需要艰苦的日常出行。”

Oxfam Italia emphasizes that every donation collected through the "Aggiungi Amore" initiative will make a tangible difference in the lives of those in desperate need, adding, "Your generosity will not only quench their thirst but also empower them with the opportunity to live healthier and more fulfilling lives."

意大利乐施会强调，通过“Aggiungi Amore”倡议收集的每一笔捐款都将为那些迫切需要帮助的人的生活带来切实的改变，并补充说：“您的慷慨不仅会解他们的干渴，而且使他们有机会过上更健康、更健康的生活。”更充实的生活。”

The "Aggiungi Amore" initiative reflects Coin and Oxfam Italia's unwavering commitment to social responsibility and their belief that every individual deserves access to basic necessities, including clean water, regardless of their circumstances. By partnering with fashion designer Alessandro Enriquez to create a captivating collection of limited-edition products, the initiative not only raises funds but also raises awareness about the urgent need to address water scarcity.

“Aggiungi Amore”倡议反映了 Coin 和乐施会意大利对社会责任的坚定承诺，以及他们的信念，即每个人无论情况如何，都应该获得包括清洁水在内的基本必需品。通过与时装设计师 Alessandro Enriquez 合作打造一系列迷人的限量版产品，该计划不仅筹集了资金，还提高了人们对解决水资源短缺问题的紧迫性的认识。

Coin and Oxfam Italia extend an invitation to all to join their "Aggiungi Amore" initiative, emphasizing that every contribution, no matter how small, can make a profound difference in the lives of those in need. By adding their love and support, customers can help provide safe water to underprivileged communities around the world, bringing joy, hope, and a brighter future to those who need it most.

Coin 和意大利乐施会邀请所有人加入他们的“Aggiungi Amore”倡议，强调每一项贡献，无论多么小，都可以对有需要的人的生活产生深远的影响。通过奉献爱心和支持，客户可以帮助为世界各地的贫困社区提供安全用水，为最需要的人带来欢乐、希望和更光明的未来。