Coin 和義大利樂施會發起「添加愛」活動，為貧困社區提供清潔水源

義大利零售商 Coin 與義大利樂施會合作開展「Aggiungi Amore」（添加愛）計劃，為貧困社區提供 260 萬加侖安全水。該項目以時裝設計師 Alessandro Enriquez 設計的限量版膠囊系列為特色，在 Coin 商店和網上出售。樂施會志工也將於 11 月 25 日至聖誕節期間出現在 Coin 商店。

Coin and Oxfam Italia Launch "Aggiungi Amore" Initiative to Provide Safe Water to Underprivileged Communities

Coin 和義大利樂施會發起「Aggiungi Amore」計劃，為貧困社區提供安全用水

Milan, Italy - In the spirit of the holiday season, Coin, the renowned Italian retailer, has once again partnered with Oxfam Italia to launch a charitable initiative aimed at providing access to safe water for underprivileged communities in need. The initiative, aptly named "Aggiungi Amore," which translates to "Add Love" in English, aims to deliver 2.6 million gallons of clean water to those who lack it.

義大利米蘭 - 秉承節慶精神，義大利著名零售商 Coin 再次與義大利樂施會合作發起一項慈善活動，旨在為有需要的貧困社區提供安全用水。該倡議恰如其分地命名為“Aggiungi Amore”，英文翻譯為“Add Love”，旨在為缺乏飲用水的人們提供 260 萬加侖清潔水。

Joining forces with fashion designer Alessandro Enriquez, Coin and Oxfam Italia have created a captivating collection of limited-edition products that will be sold at select Coin stores nationwide and online. The collection features an array of exquisite items, including a sparkling wine bottle adorned with vibrant palm trees and hearts, symbolizing the life-giving essence of water.

Coin 和 Oxfam Italia 與時裝設計師 Alessandro Enriquez 聯手打造了一系列迷人的限量版產品，這些產品將在全國精選的 Coin 商店和網上銷售。該系列包含一系列精緻的物品，包括裝飾著充滿活力的棕櫚樹和心形圖案的氣泡酒瓶，象徵著水賦予生命的本質。

Furthermore, a range of porcelain serving plates crafted by Fasano Ceramiche adds a touch of elegance to the collection. Emblazoned with a colorful array of hearts, waves, stars, and palms, these plates invite a sense of joy and camaraderie to the table.

此外，Fasano Ceramiche 製作的一系列陶瓷餐盤為該系列增添了一絲優雅。這些盤子上飾有豐富多彩的心形、波浪形、星星和棕櫚樹圖案，為餐桌增添了歡樂和友誼的感覺。

"We are honored to collaborate with Oxfam this Christmas season," said Monica Gagliardi, Coin's Marketing and Digital Transformation Director. "Last year, our partnership brought 1.3 million gallons of safe water to 87 countries, particularly to those in need in Palestine, Ethiopia, Yemen, and Jordan."

Coin 行銷和數位轉型總監 Monica Gagliardi 表示：“我們很榮幸在今年聖誕節期間與樂施會合作。” “去年，我們的合作夥伴關係為 87 個國家提供了 130 萬加侖安全水，特別是巴勒斯坦、埃塞俄比亞、也門和約旦的需要者。”

Coin's partnership with Oxfam Italia traces its roots back to 2013, when the two organizations embarked on a three-year initiative dedicated to empowering women. In 2020, they reunited their efforts, focusing on the crucial issue of water accessibility, a fundamental tool in combating inequality.

Coin 與義大利樂施會的合作關係可以追溯到 2013 年，當時兩個組織啟動了一項為期三年的倡議，致力於增強婦女權能。 2020 年，他們再次齊心協力，重點關注供水這一關鍵問題，這是消除不平等的基本工具。

According to Oxfam Italia, an alarming one-fourth of the world's population, approximately two billion people, face severe limitations in accessing clean drinking water. The "Aggiungi Amore" initiative, generously supported by Coin, empowers Oxfam Italia to distribute vital potabilizing add-ons, distribute water buckets and mobile tanks, install manual pumps, and provide essential personal care kits.

據義大利樂施會稱，令人震驚的是，世界人口的四分之一（約 20 億）在獲取清潔飲用水方面面臨嚴重限制。 Coin 慷慨支持的「Aggiungi Amore」倡議使義大利樂施會能夠分發重要的飲用水附加組件、分發水桶和移動水箱、安裝手動泵並提供基本的個人護理包。

"Our goal this year is to extend our reach to as many individuals as possible, particularly children and women," said Marta Pieri, Head of Corporate Partnerships at Oxfam Italia. "Children are disproportionately affected by water scarcity, while women often bear the burden of ensuring their families' basic needs, including accessing clean water, which often requires arduous daily journeys."

義大利樂施會企業合作夥伴關係主管瑪爾塔·皮耶里 (Marta Pieri) 表示：“我們今年的目標是將我們的影響力擴大到盡可能多的人，特別是兒童和婦女。” 「兒童受到水資源短缺的影響尤其嚴重，而婦女往往承擔著確保家庭基本需求的負擔，包括獲取清潔水，而這往往需要艱苦的日常出行。”

Oxfam Italia emphasizes that every donation collected through the "Aggiungi Amore" initiative will make a tangible difference in the lives of those in desperate need, adding, "Your generosity will not only quench their thirst but also empower them with the opportunity to live healthier and more fulfilling lives."

義大利樂施會強調，透過「Aggiungi Amore」倡議收集的每一筆捐款都將為那些迫切需要幫助的人的生活帶來切實的改變，並補充說：「您的慷慨不僅會解他們的干渴，而且使他們有機會過上更健康、更健康的生活。

The "Aggiungi Amore" initiative reflects Coin and Oxfam Italia's unwavering commitment to social responsibility and their belief that every individual deserves access to basic necessities, including clean water, regardless of their circumstances. By partnering with fashion designer Alessandro Enriquez to create a captivating collection of limited-edition products, the initiative not only raises funds but also raises awareness about the urgent need to address water scarcity.

「Aggiungi Amore」倡議反映了 Coin 和樂施會義大利對社會責任的堅定承諾，以及他們的信念，即每個人無論情況如何，都應該獲得包括清潔水在內的基本必需品。透過與時裝設計師 Alessandro Enriquez 合作打造一系列迷人的限量版產品，該計劃不僅籌集了資金，還提高了人們對解決水資源短缺問題的緊迫性的認識。

Coin and Oxfam Italia extend an invitation to all to join their "Aggiungi Amore" initiative, emphasizing that every contribution, no matter how small, can make a profound difference in the lives of those in need. By adding their love and support, customers can help provide safe water to underprivileged communities around the world, bringing joy, hope, and a brighter future to those who need it most.

Coin 和義大利樂施會邀請所有人加入他們的「Aggiungi Amore」倡議，強調每一項貢獻，無論多麼小，都可以對有需要的人的生活產生深遠的影響。透過奉獻愛心和支持，客戶可以幫助為世界各地的貧困社區提供安全用水，為最需要的人帶來歡樂、希望和更光明的未來。