Notcoin 創始人 Sasha Plotvinov：“大規模採用 Web3 的關鍵是消除所有進入障礙”

「點擊即賺」類型的即玩即賺遊戲無疑是今年加密貨幣市場的熱門趨勢之一，成功帶動了 Telegram 和 TON 區塊鏈網路的流行。

Author: Weilin, PANews

作者：偉林，PANews

The "tap to earn" type of play-to-earn games is undoubtedly one of the hot trends in the crypto market this year, successfully driving up the popularity of Telegram and the TON blockchain network. For example, Hamster Kombat claimed to have attracted over 300 million players before its airdrop in September. Tracing back to the source of this craze, the tap to earn game Notcoin, which launched on January 1 of this year, is undoubtedly the pioneer of tap to earn games on Telegram. Its token NOT, launched in May, had a market cap that once approached $3 billion in June.

「點擊即賺」類型的即玩即賺遊戲無疑是今年加密貨幣市場的熱門趨勢之一，成功帶動了 Telegram 和 TON 區塊鏈網路的流行。例如，《Hamster Kombat》聲稱在 9 月空投之前已吸引了超過 3 億玩家。追溯這股熱潮的源頭，今年 1 月 1 日上線的點擊賺錢遊戲 Notcoin 無疑是 Telegram 上點擊賺錢遊戲的先驅。其代幣NOT於5月推出，6月市值一度接近30億美元。

On November 1, PANews interviewed Notcoin's founder Sasha Plotvinov during the TON ecosystem conference The Gateway in Dubai, discussing Notcoin's founding concept, token price fluctuations, the current state of the TON ecosystem, and how Notcoin maintains sustainable growth in a competitive market.

11 月1 日，PANews 在迪拜TON 生態系統會議The Gateway 期間採訪了Notcoin 創始人Sasha Plotvinov，討論了Notcoin 的創立理念、代幣價格波動、TON 生態系統的現狀以及Notcoin 如何在競爭激烈的市場中保持可持續增長。

Sasha stated that simply copying others' gameplay is actually very difficult to succeed. Notcoin now also plays the role of a game publisher. He believes that by focusing on the community, Notcoin has enough depth to become a culture, effectively becoming a "cult." The key to achieving mass adoption of Web3 is first to eliminate all entry barriers, secondly to have a viral mechanism, and finally, to maintain a genuine and personalized product experience.

Sasha表示，單純複製別人的玩法其實很難成功。 Notcoin 現在也扮演著遊戲發行商的角色。他認為，透過關注社區，Notcoin 有足夠的深度成為一種文化，有效地成為一種「邪教」。實現Web3大規模採用的關鍵首先是消除所有進入壁壘，其次是擁有病毒式傳播機制，最後是保持真實、個人化的產品體驗。

The Challenge for Product Managers: Unexpected Crash on Notcoin's Second Day

產品經理面臨的挑戰：Notcoin 第二天意外崩盤

Sasha's career began as a product manager, where he learned many valuable lessons. He mentioned that the biggest challenge he faced early on as a product manager was that not everything one could think of would work as expected after launch. Many assumptions simply do not hold. And that’s okay; this "uncertainty" is an inevitable part of the development process.

Sasha 的職業生涯始於產品經理，在那裡他學到了許多寶貴的經驗教訓。他提到，他作為產品經理早期面臨的最大挑戰是，並不是所有能想到的東西在發布後都能按預期工作。許多假設根本不成立。沒關係；這種「不確定性」是發展過程中不可避免的一部分。

He recalled that on January 2, the day after Notcoin's launch, the app crashed almost all day due to overwhelming demand. The team worked from 8 AM to 11 PM trying to resolve the issue but was unsuccessful. The next day, the app still could not function properly. "We were thinking, 'What should we do?' But we also learned a lot. So, we can say we did anticipate this goal, but we did not expect it to happen in this way," Sasha said. "To be honest, we had no experience with high-traffic applications before Notcoin, so we had to learn and adapt ourselves in the face of everything collapsing."

他回憶說，1 月 2 日，即 Notcoin 推出後的第二天，該應用程式由於需求量過大而幾乎一整天都崩潰了。該團隊從早上 8 點一直工作到晚上 11 點，試圖解決該問題，但沒有成功。第二天，該應用程式仍然無法正常運作。 “我們在想，’我們應該做什麼？’但我們也學到了很多東西，所以，我們確實預見了這個目標，但我們沒想到它會以這種方式發生，」薩沙說。 “說實話，在Notcoin之前我們沒有高流量應用的經驗，所以面對一切崩潰，我們必須學習和適應。”

Tracing back to Notcoin's history, it was first launched for closed testing on Telegram in November 2023. Initially, the game was marketed as a meme coin with no clear purpose, merely to become a temporary viral phenomenon. At that time, Notcoin attracted over 650,000 users within a few weeks. After its official launch on January 1, over 5 million players joined in just the first week.

追溯Notcoin的歷史，它於2023年11月首次在Telegram上推出進行封閉測試。當時，Notcoin 在幾週內就吸引了超過 65 萬用戶。 1月1日正式上線後，光是第一週就有超過500萬玩家加入。

In the first quarter of this year, Notcoin drove the popularity of Telegram and TON, which now has hundreds of millions of monthly active users, while TON currently has millions of users. In fact, when founding Notcoin, Sasha and his team spent a long time thinking about how to establish a connection and how to guide some users to another platform.

今年第一季度，Notcoin 帶動了 Telegram 和 TON 的流行，目前 TON 擁有數億月活躍用戶，而 TON 目前擁有數百萬用戶。事實上，在創立Notcoin時，Sasha和他的團隊花了很長時間思考如何建立連結以及如何引導一些用戶到另一個平台。

They tried many different approaches, but at some point, they realized that they just needed to remove all entry barriers. For Telegram users, entering Web3 does not need to start with complex processes like wallets or gas fees; users can start playing directly. When they start earning, they become more motivated to explore the overall crypto and Web3 ecosystem. Sasha believes this is a form of innovation because many Web3 games were too complicated for newcomers at that time.

他們嘗試了許多不同的方法，但在某些時候，他們意識到他們只需要消除所有進入障礙。對於 Telegram 用戶來說，進入 Web3 不需要從錢包或 Gas 費等複雜流程開始；使用者可以直接開始播放。當他們開始賺錢時，他們就會更有動力去探索整個加密貨幣和 Web3 生態系統。 Sasha認為這是一種創新，因為許多Web3遊戲對於當時的新手來說太複雜了。

Sasha and his team decided to simplify the process as much as possible. "We understood that people like mining or earning tokens, so I don't think tapping is the key point here; the key point is more like a mechanism suitable for mining. There can be various ways to mine. We realized that people like to see their balances grow, so why not let them see it? At some point, we would tell them, 'If you want to mint your balance now, you can do it anytime.' I think that was the turning point."

Sasha 和他的團隊決定盡可能簡化流程。 「我們了解人們喜歡挖礦或賺取代幣，所以我認為挖掘不是這裡的關鍵點；關鍵點更像是一種適合挖礦的機制。挖礦的方式可以有多種。我們意識到人們喜歡看到他們的餘額增長，那麼為什麼不讓他們看到呢？在某個時候，我們會告訴他們，“如果你現在想鑄造餘額，你可以隨時這樣做。”我認為那是一個轉捩點。

Recognizing Telegram's Strong Social Attributes, Believing TON Ecosystem is Still a Blue Ocean

認識到 Telegram 強大的社交屬性，相信 TON 生態系統仍然是一片藍海

Notcoin has become a powerful Web3 technology application scenario on the TON network. When asked why they chose to develop on the TON network, Sasha stated that this decision stemmed from the strong social attributes and openness of the Telegram platform itself. Telegram provides a unique ecosystem that allows crypto applications and mini-games to be directly embedded into the platform.

Notcoin已成為TON網路上強大的Web3技術應用場景。當被問及為何選擇在 TON 網路上開發時，Sasha 表示，這項決定源自於 Telegram 平臺本身強大的社交屬性和開放性。 Telegram 提供了一個獨特的生態系統，允許加密應用程式和迷你遊戲直接嵌入到平台中。

"The opportunity is very clear. There is no 'exclusive secret' or anything like that. We just spent enough time researching these fundamentals to understand the opportunities here."

“機會非常明顯。沒有‘獨家秘密’或類似的東西。我們只是花了足夠的時間研究這些基本原理，以了解這裡的機會。”

Three years ago, when there were almost no projects on TON, no smart contracts, tokens, or NFTs, Sasha saw the

三年前，當 TON 上幾乎沒有項目、沒有智能合約、代幣或 NFT 時，Sasha 看到了