Notcoin 创始人 Sasha Plotvinov：“大规模采用 Web3 的关键是消除所有进入障碍”

“点击即赚”类型的即玩即赚游戏无疑是今年加密货币市场的热门趋势之一，成功带动了 Telegram 和 TON 区块链网络的流行。

Author: Weilin, PANews

作者：伟林，PANews

The "tap to earn" type of play-to-earn games is undoubtedly one of the hot trends in the crypto market this year, successfully driving up the popularity of Telegram and the TON blockchain network. For example, Hamster Kombat claimed to have attracted over 300 million players before its airdrop in September. Tracing back to the source of this craze, the tap to earn game Notcoin, which launched on January 1 of this year, is undoubtedly the pioneer of tap to earn games on Telegram. Its token NOT, launched in May, had a market cap that once approached $3 billion in June.

“点击即赚”类型的即玩即赚游戏无疑是今年加密货币市场的热门趋势之一，成功带动了 Telegram 和 TON 区块链网络的流行。例如，《Hamster Kombat》声称在 9 月份空投之前已吸引了超过 3 亿玩家。追溯这股热潮的源头，今年 1 月 1 日上线的点击赚钱游戏 Notcoin 无疑是 Telegram 上点击赚钱游戏的先驱。其代币NOT于5月份推出，6月份市值曾一度接近30亿美元。

On November 1, PANews interviewed Notcoin's founder Sasha Plotvinov during the TON ecosystem conference The Gateway in Dubai, discussing Notcoin's founding concept, token price fluctuations, the current state of the TON ecosystem, and how Notcoin maintains sustainable growth in a competitive market.

11 月 1 日，PANews 在迪拜 TON 生态系统会议 The Gateway 期间采访了 Notcoin 创始人 Sasha Plotvinov，讨论了 Notcoin 的创立理念、代币价格波动、TON 生态系统的现状以及 Notcoin 如何在竞争激烈的市场中保持可持续增长。

Sasha stated that simply copying others' gameplay is actually very difficult to succeed. Notcoin now also plays the role of a game publisher. He believes that by focusing on the community, Notcoin has enough depth to become a culture, effectively becoming a "cult." The key to achieving mass adoption of Web3 is first to eliminate all entry barriers, secondly to have a viral mechanism, and finally, to maintain a genuine and personalized product experience.

Sasha表示，单纯复制别人的玩法其实很难成功。 Notcoin 现在还扮演着游戏发行商的角色。他认为，通过关注社区，Notcoin 有足够的深度成为一种文化，有效地成为一种“邪教”。实现Web3大规模采用的关键首先是消除所有进入壁垒，其次是拥有病毒式传播机制，最后是保持真实、个性化的产品体验。

The Challenge for Product Managers: Unexpected Crash on Notcoin's Second Day

产品经理面临的挑战：Notcoin 第二天意外崩盘

Sasha's career began as a product manager, where he learned many valuable lessons. He mentioned that the biggest challenge he faced early on as a product manager was that not everything one could think of would work as expected after launch. Many assumptions simply do not hold. And that’s okay; this "uncertainty" is an inevitable part of the development process.

Sasha 的职业生涯始于产品经理，在那里他学到了许多宝贵的经验教训。他提到，他作为产品经理早期面临的最大挑战是，并不是所有能想到的东西在发布后都能按预期工作。许多假设根本不成立。没关系；这种“不确定性”是发展过程中不可避免的一部分。

He recalled that on January 2, the day after Notcoin's launch, the app crashed almost all day due to overwhelming demand. The team worked from 8 AM to 11 PM trying to resolve the issue but was unsuccessful. The next day, the app still could not function properly. "We were thinking, 'What should we do?' But we also learned a lot. So, we can say we did anticipate this goal, but we did not expect it to happen in this way," Sasha said. "To be honest, we had no experience with high-traffic applications before Notcoin, so we had to learn and adapt ourselves in the face of everything collapsing."

他回忆说，1 月 2 日，即 Notcoin 推出后的第二天，该应用程序由于需求量过大而几乎一整天都崩溃了。该团队从早上 8 点一直工作到晚上 11 点，试图解决该问题，但没有成功。第二天，该应用程序仍然无法正常运行。 “我们在想，‘我们应该做什么？’但我们也学到了很多东西，所以，我们确实预见到了这个目标，但我们没想到它会以这种方式发生，”萨沙说。 “说实话，在Notcoin之前我们没有高流量应用的经验，所以面对一切崩溃，我们必须学习和适应。”

Tracing back to Notcoin's history, it was first launched for closed testing on Telegram in November 2023. Initially, the game was marketed as a meme coin with no clear purpose, merely to become a temporary viral phenomenon. At that time, Notcoin attracted over 650,000 users within a few weeks. After its official launch on January 1, over 5 million players joined in just the first week.

追溯Notcoin的历史，它于2023年11月首次在Telegram上推出进行封闭测试。最初，该游戏被作为一种迷因币进行营销，没有明确的目的，只是为了成为一种暂时的病毒现象。当时，Notcoin 在几周内就吸引了超过 65 万用户。 1月1日正式上线后，仅第一周就有超过500万玩家加入。

In the first quarter of this year, Notcoin drove the popularity of Telegram and TON, which now has hundreds of millions of monthly active users, while TON currently has millions of users. In fact, when founding Notcoin, Sasha and his team spent a long time thinking about how to establish a connection and how to guide some users to another platform.

今年第一季度，Notcoin 带动了 Telegram 和 TON 的流行，目前 TON 拥有数亿月活跃用户，而 TON 目前拥有数百万用户。事实上，在创立Notcoin时，Sasha和他的团队花了很长时间思考如何建立连接以及如何引导一些用户到另一个平台。

They tried many different approaches, but at some point, they realized that they just needed to remove all entry barriers. For Telegram users, entering Web3 does not need to start with complex processes like wallets or gas fees; users can start playing directly. When they start earning, they become more motivated to explore the overall crypto and Web3 ecosystem. Sasha believes this is a form of innovation because many Web3 games were too complicated for newcomers at that time.

他们尝试了许多不同的方法，但在某些时候，他们意识到他们只需要消除所有进入障碍。对于 Telegram 用户来说，进入 Web3 不需要从钱包或 Gas 费等复杂流程开始；用户可以直接开始播放。当他们开始赚钱时，他们就会更有动力去探索整个加密货币和 Web3 生态系统。 Sasha认为这是一种创新，因为很多Web3游戏对于当时的新手来说太复杂了。

Sasha and his team decided to simplify the process as much as possible. "We understood that people like mining or earning tokens, so I don't think tapping is the key point here; the key point is more like a mechanism suitable for mining. There can be various ways to mine. We realized that people like to see their balances grow, so why not let them see it? At some point, we would tell them, 'If you want to mint your balance now, you can do it anytime.' I think that was the turning point."

Sasha 和他的团队决定尽可能简化流程。 “我们了解人们喜欢挖矿或赚取代币，所以我认为挖掘不是这里的关键点；关键点更像是一种适合挖矿的机制。挖矿的方式可以有多种。我们意识到人们喜欢看到他们的余额增长，那么为什么不让他们看到呢？在某个时候，我们会告诉他们，“如果你现在想铸造余额，你可以随时这样做。”我认为那是一个转折点。”

Recognizing Telegram's Strong Social Attributes, Believing TON Ecosystem is Still a Blue Ocean

认识到 Telegram 强大的社交属性，相信 TON 生态系统仍然是一片蓝海

Notcoin has become a powerful Web3 technology application scenario on the TON network. When asked why they chose to develop on the TON network, Sasha stated that this decision stemmed from the strong social attributes and openness of the Telegram platform itself. Telegram provides a unique ecosystem that allows crypto applications and mini-games to be directly embedded into the platform.

Notcoin已经成为TON网络上强大的Web3技术应用场景。当被问及为何选择在 TON 网络上开发时，Sasha 表示，这一决定源于 Telegram 平台本身强大的社交属性和开放性。 Telegram 提供了一个独特的生态系统，允许加密应用程序和迷你游戏直接嵌入到平台中。

"The opportunity is very clear. There is no 'exclusive secret' or anything like that. We just spent enough time researching these fundamentals to understand the opportunities here."

“机会非常明显。没有‘独家秘密’或类似的东西。我们只是花了足够的时间研究这些基本原理，以了解这里的机会。”

Three years ago, when there were almost no projects on TON, no smart contracts, tokens, or NFTs, Sasha saw the

三年前，当 TON 上几乎没有项目、没有智能合约、代币或 NFT 时，Sasha 看到了