Funtico：玩賺錢遊戲的新模式

第一代邊玩邊賺錢的遊戲都是為了玩你喜歡的遊戲來獲得報酬，但這個概念有一個大問題。很少有玩家喜歡這些遊戲。

The first generation of play-to-earn games were all about getting paid to play the games you love, but there was one big problem with that concept. Few players loved the games.

第一代邊玩邊賺錢的遊戲都是為了玩你喜歡的遊戲來獲得報酬，但這個概念有一個大問題。很少有玩家喜歡這些遊戲。

With the earliest play-to-earn games focused on financially incentivizing players to play with no regard at all for what should be the main incentive of any game – enjoyment – it wasn’t a surprise that many left players feeling disappointed.

最早的邊玩邊賺錢遊戲專注於從經濟上激勵玩家玩遊戲，根本不考慮任何遊戲的主要動機——享受——因此許多玩家感到失望也就不足為奇了。

The simple fact is that most of the early blockchain gaming titles were rather dull. They were characterized by simplistic and repetitive gameplay that quickly became a chore, with poor graphics and little variation. The challenges became boring, leaving players stuck in a loop, where they simply kept on playing simply to keep grinding out those rewards.

一個簡單的事實是，大多數早期的區塊鏈遊戲都相當乏味。它們的特點是簡單且重複的遊戲玩法，很快就變成了一件苦差事，圖形品質很差，變化也很小。挑戰變得無聊，讓玩家陷入循環，他們只是繼續玩，只是為了不斷獲得獎勵。

That was until the rewards dried up. With many play-to-earn games built on poorly-thought out tokenomics models, the sustainability of the in-game rewards was dependent on a constant flow of new players buying in, enabling capital to keep flowing through its ecosystem. They were built on Ponzi-like economics and destined to fail.

直到獎勵枯竭為止。由於許多邊玩邊賺錢的遊戲建立在未經深思熟慮的代幣經濟模型之上，遊戲內獎勵的可持續性取決於新玩家的持續購買，從而使資本能夠持續流過其生態系統。它們建立在龐氏經濟學之上，注定失敗。

A case in point is one of the most iconic play-to-earn games of all, Axie Infinity. It was once seen as the de facto champion of the blockchain gaming industry, with some players claiming to earn hundreds of dollars per week in rewards. The all-important NFTs, which represented the Axies needed to play the game, would sell for hundreds, if not thousands of dollars in some cases. But just as quickly as Axie Infinity rose to prominence, its economic system collapsed.

一個典型的例子是最具代表性的邊玩邊賺遊戲之一，《Axie Infinity》。它曾經被視為區塊鏈遊戲行業事實上的冠軍，一些玩家聲稱每周可以獲得數百美元的獎勵。代表 Axies 玩遊戲所需的最重要的 NFT 在某些情況下可以賣到數百甚至數千美元。但就在 Axie Infinity 聲名鵲起的同時，其經濟體係也崩潰了。

The tokenomics of Axie simply wasn’t sustainable. The value of the in-game cryptocurrency, Smooth Love Potion, was propped up by the entrance of new players buying newly-minted NFTs to start playing the game, but as more players joined, it needed ever more newcomers to sign up and invest to maintain its value. It quickly reached breaking point, and as the influx of new players tailed off, the price of SLP tokens entered into a downward spiral, reducing the once lucrative rewards to a mere pittance. And with that, the once-in-demand Axie NFTs quickly became worthless.

Axie 的代幣經濟學根本無法持續。遊戲內加密貨幣 Smooth Love Potion 的價值是由新玩家購買新鑄造的 NFT 來開始玩遊戲所支撐的，但隨著越來越多的玩家加入，它需要越來越多的新人註冊並投資保持其價值。它很快就達到了臨界點，隨著新玩家湧入的減少，SLP代幣的價格進入螺旋式下降，將曾經利潤豐厚的獎勵減少到微不足道。隨之而來的是，曾經炙手可熱的 Axie NFT 很快就變得一文不值。

Axie Infinity is not the only play-to-earn game to have fallen victim to its own success, and there’s no suggestion that the team behind it planned things this way. They simply didn’t design the tokenomics very well, and failed to create a game that would genuinely keep people hooked through its enjoyable gameplay.

《Axie Infinity》並不是唯一一款因自身成功而淪為犧牲品的遊戲，也沒有跡象表明其背後的團隊是這樣計劃的。他們只是沒有很好地設計代幣經濟學，也未能創造出一款能夠真正讓人們沉迷於其令人愉快的遊戲玩法的遊戲。

The blockchain game segment was helped by oversaturation. As people started taking notice of the concept, we saw a flood of games emerge touting their crypto rewards, and it became difficult for any one of them to attract a significant player base. The oversaturated market led to a decline in player engagement and retention, as players would move from one dull game to another, searching for something that might be able to hold their attention, fulfilling the promise of “getting paid to play the games you love”.

區塊鏈遊戲領域因過度飽和而受益。隨著人們開始注意到這個概念，我們看到大量遊戲出現，兜售其加密貨幣獎勵，但其中任何一款遊戲都很難吸引大量玩家基礎。市場過度飽和導致玩家參與度和留存率下降，因為玩家會從一款枯燥的遊戲轉向另一款遊戲，尋找能夠吸引他們注意力的遊戲，實現「玩自己喜歡的遊戲並獲得報酬」的承諾。

The challenge of play-to-earn tokenomics led to stagnation in the market, but with the rise of Bitcoin this year amid a new crypto bull run, we’re now seeing the emergence of a new generation of play-to-earn games. Thankfully, they not only offer more interesting and varied gameplay, but they’re built on more sustainable tokenomics too.

玩賺代幣經濟的挑戰導致市場停滯，但隨著今年比特幣在新的加密貨幣牛市中的崛起，我們現在看到了新一代玩賺遊戲的出現。值得慶幸的是，它們不僅提供了更有趣和多樣化的遊戲玩法，而且還建立在更永續的代幣經濟之上。

A case in point is Funtico, which is not a game but rather, an incentivized gaming platform where players will find a whole catalog of games and a unique rewards system that’s based on one universal cryptocurrency, called $TICO.

Funtico 就是一個典型的例子，它不是一款遊戲，而是一個激勵遊戲平台，玩家可以在其中找到一整套遊戲和一個基於一種通用加密貨幣（稱為 $TICO）的獨特獎勵系統。

It claims to be bringing a fresh approach to gaming, aiming to attract traditional gamers who play for enjoyment. It’s offering them more control with the ability to own their in-game possessions, and more excitement through the prospect of financial rewards.

它聲稱要帶來一種全新的遊戲方式，旨在吸引那些為了享受而玩的傳統遊戲玩家。它為他們提供了更多的控制權，讓他們能夠擁有自己的遊戲內財產，並透過經濟獎勵的前景獲得更多的興奮感。

The competition in Funtico is largely centered on regular tournaments, and it’s offering some tantalizing rewards pools for those who compete in them. With its growing catalog of games (currently featuring 11 titles), higher standards in terms of gameplay and addictiveness, and the promise of many more games to come, there’s enough variety to keep players within its highly competitive ecosystem.

Funtico 的競爭主要集中在常規錦標賽上，它為參加比賽的人提供了一些誘人的獎勵池。隨著其遊戲目錄的不斷增長（目前有11 款遊戲）、遊戲玩法和成癮性方面的更高標準以及未來更多遊戲的前景，有足夠的多樣性讓玩家留在其高度競爭的生態系統中。

While Funtico does develop its own games, its platform is also meant to serve third-party games developers too. It’s especially interested in catering to Web2 game developers, who know how to create games that actually entertain, enticing them with the ability to add-on play-to-earn capabilities.

雖然 Funtico 確實開發自己的遊戲，但其平台也旨在為第三方遊戲開發商提供服務。它特別感興趣的是迎合 Web2 遊戲開發人員的需求，他們知道如何創建真正具有娛樂性的遊戲，透過附加的「邊玩邊賺錢」功能來吸引他們。

The real promise of Funtico’s platform though is its simplistic tokenomics structure, which is not dependent on a constant stream of new players signing up. The rewards pool, known as the The $TICO Bucket is constantly replenished by transaction fees imposed on those who buy and sell in-game items on the platform. With every game character, weapon, item, skin and power-up being tokenized, Funtico believes it can create a thriving marketplace that

Funtico 平台的真正承諾在於其簡單的代幣經濟結構，該結構不依賴源源不斷的新玩家註冊。被稱為「$TICO Bucket」的獎勵池不斷透過向平台上買賣遊戲內物品的人收取的交易費來補充。隨著每個遊戲角色、武器、物品、皮膚和能力都被代幣化，Funtico 相信它可以創造一個繁榮的市場