Funtico：玩赚钱游戏的新模式

第一代边玩边赚钱的游戏都是为了通过玩你喜欢的游戏来获得报酬，但这个概念有一个大问题。很少有玩家喜欢这些游戏。

The first generation of play-to-earn games were all about getting paid to play the games you love, but there was one big problem with that concept. Few players loved the games.

第一代边玩边赚钱的游戏都是为了通过玩你喜欢的游戏来获得报酬，但这个概念有一个大问题。很少有玩家喜欢这些游戏。

With the earliest play-to-earn games focused on financially incentivizing players to play with no regard at all for what should be the main incentive of any game – enjoyment – it wasn’t a surprise that many left players feeling disappointed.

最早的边玩边赚钱游戏专注于从经济上激励玩家玩游戏，根本不考虑任何游戏的主要动机——享受——因此许多玩家感到失望也就不足为奇了。

The simple fact is that most of the early blockchain gaming titles were rather dull. They were characterized by simplistic and repetitive gameplay that quickly became a chore, with poor graphics and little variation. The challenges became boring, leaving players stuck in a loop, where they simply kept on playing simply to keep grinding out those rewards.

一个简单的事实是，大多数早期的区块链游戏都相当乏味。它们的特点是简单且重复的游戏玩法，很快就变成了一件苦差事，图形质量很差，变化也很小。挑战变得无聊，让玩家陷入循环，他们只是继续玩，只是为了不断获得奖励。

That was until the rewards dried up. With many play-to-earn games built on poorly-thought out tokenomics models, the sustainability of the in-game rewards was dependent on a constant flow of new players buying in, enabling capital to keep flowing through its ecosystem. They were built on Ponzi-like economics and destined to fail.

直到奖励枯竭为止。由于许多边玩边赚钱的游戏建立在未经深思熟虑的代币经济模型之上，游戏内奖励的可持续性取决于新玩家的持续购买，从而使资本能够持续流经其生态系统。它们建立在庞氏经济学之上，注定会失败。

A case in point is one of the most iconic play-to-earn games of all, Axie Infinity. It was once seen as the de facto champion of the blockchain gaming industry, with some players claiming to earn hundreds of dollars per week in rewards. The all-important NFTs, which represented the Axies needed to play the game, would sell for hundreds, if not thousands of dollars in some cases. But just as quickly as Axie Infinity rose to prominence, its economic system collapsed.

一个典型的例子是最具标志性的边玩边赚游戏之一，《Axie Infinity》。它曾经被视为区块链游戏行业事实上的冠军，一些玩家声称每周可以获得数百美元的奖励。代表 Axies 玩游戏所需的最重要的 NFT 在某些情况下可以卖到数百甚至数千美元。但就在 Axie Infinity 声名鹊起的同时，其经济体系也崩溃了。

The tokenomics of Axie simply wasn’t sustainable. The value of the in-game cryptocurrency, Smooth Love Potion, was propped up by the entrance of new players buying newly-minted NFTs to start playing the game, but as more players joined, it needed ever more newcomers to sign up and invest to maintain its value. It quickly reached breaking point, and as the influx of new players tailed off, the price of SLP tokens entered into a downward spiral, reducing the once lucrative rewards to a mere pittance. And with that, the once-in-demand Axie NFTs quickly became worthless.

Axie 的代币经济学根本不可持续。游戏内加密货币 Smooth Love Potion 的价值是由新玩家购买新铸造的 NFT 来开始玩游戏所支撑的，但随着越来越多的玩家加入，它需要越来越多的新人注册并投资保持其价值。它很快就达到了临界点，随着新玩家涌入的减少，SLP代币的价格进入螺旋式下降，将曾经利润丰厚的奖励减少到微不足道。随之而来的是，曾经炙手可热的 Axie NFT 很快就变得一文不值。

Axie Infinity is not the only play-to-earn game to have fallen victim to its own success, and there’s no suggestion that the team behind it planned things this way. They simply didn’t design the tokenomics very well, and failed to create a game that would genuinely keep people hooked through its enjoyable gameplay.

《Axie Infinity》并不是唯一一款因自身成功而沦为牺牲品的游戏，也没有迹象表明其背后的团队是这样计划的。他们只是没有很好地设计代币经济学，也未能创造出一款能够真正让人们沉迷于其令人愉快的游戏玩法的游戏。

The blockchain game segment was helped by oversaturation. As people started taking notice of the concept, we saw a flood of games emerge touting their crypto rewards, and it became difficult for any one of them to attract a significant player base. The oversaturated market led to a decline in player engagement and retention, as players would move from one dull game to another, searching for something that might be able to hold their attention, fulfilling the promise of “getting paid to play the games you love”.

区块链游戏领域因过度饱和而受益。随着人们开始注意到这个概念，我们看到大量游戏出现，兜售其加密货币奖励，但其中任何一款游戏都很难吸引大量玩家基础。市场过度饱和导致玩家参与度和留存率下降，因为玩家会从一款枯燥的游戏转向另一款游戏，寻找能够吸引他们注意力的游戏，实现“玩自己喜欢的游戏并获得报酬”的承诺。

The challenge of play-to-earn tokenomics led to stagnation in the market, but with the rise of Bitcoin this year amid a new crypto bull run, we’re now seeing the emergence of a new generation of play-to-earn games. Thankfully, they not only offer more interesting and varied gameplay, but they’re built on more sustainable tokenomics too.

玩赚代币经济的挑战导致市场停滞，但随着今年比特币在新的加密货币牛市中的崛起，我们现在看到了新一代玩赚游戏的出现。值得庆幸的是，它们不仅提供了更有趣和多样化的游戏玩法，而且还建立在更可持续的代币经济之上。

A case in point is Funtico, which is not a game but rather, an incentivized gaming platform where players will find a whole catalog of games and a unique rewards system that’s based on one universal cryptocurrency, called $TICO.

Funtico 就是一个典型的例子，它不是一款游戏，而是一个激励游戏平台，玩家可以在其中找到一整套游戏和一个基于一种通用加密货币（称为 $TICO）的独特奖励系统。

It claims to be bringing a fresh approach to gaming, aiming to attract traditional gamers who play for enjoyment. It’s offering them more control with the ability to own their in-game possessions, and more excitement through the prospect of financial rewards.

它声称要带来一种全新的游戏方式，旨在吸引那些为了享受而玩的传统游戏玩家。它为他们提供了更多的控制权，让他们能够拥有自己的游戏内财产，并通过经济奖励的前景获得更多的兴奋感。

The competition in Funtico is largely centered on regular tournaments, and it’s offering some tantalizing rewards pools for those who compete in them. With its growing catalog of games (currently featuring 11 titles), higher standards in terms of gameplay and addictiveness, and the promise of many more games to come, there’s enough variety to keep players within its highly competitive ecosystem.

Funtico 的竞争主要集中在常规锦标赛上，它为参加比赛的人提供了一些诱人的奖励池。随着其游戏目录的不断增长（目前有 11 款游戏）、游戏玩法和成瘾性方面的更高标准以及未来更多游戏的前景，有足够的多样性让玩家留在其高度竞争的生态系统中。

While Funtico does develop its own games, its platform is also meant to serve third-party games developers too. It’s especially interested in catering to Web2 game developers, who know how to create games that actually entertain, enticing them with the ability to add-on play-to-earn capabilities.

虽然 Funtico 确实开发自己的游戏，但其平台也旨在为第三方游戏开发商提供服务。它特别感兴趣的是迎合 Web2 游戏开发人员的需求，他们知道如何创建真正具有娱乐性的游戏，通过附加的“边玩边赚钱”功能来吸引他们。

The real promise of Funtico’s platform though is its simplistic tokenomics structure, which is not dependent on a constant stream of new players signing up. The rewards pool, known as the The $TICO Bucket is constantly replenished by transaction fees imposed on those who buy and sell in-game items on the platform. With every game character, weapon, item, skin and power-up being tokenized, Funtico believes it can create a thriving marketplace that

Funtico 平台的真正承诺在于其简单的代币经济结构，该结构不依赖于源源不断的新玩家注册。被称为“$TICO Bucket”的奖励池不断通过向平台上买卖游戏内物品的人收取的交易费来补充。随着每个游戏角色、武器、物品、皮肤和能力都被代币化，Funtico 相信它可以创建一个繁荣的市场