UNISOT 推出产品帮助企业遵守欧盟新的“数字产品护照”法规

供应链数据公司 UNISOT 正在推出一款产品，使公司更容易遵守欧盟新的“数字产品护照”法规。

Supply chain data firm UNISOT (Euronext Growth: UNISOT) is now onboarding clients to its Digital Product Passport (DPP) service, a product designed to help companies comply with the new EU regulations.

供应链数据公司UNISOT（泛欧交易所增长代码：UNISOT）现在正在为客户提供其数字产品通行证（DPP）服务，该产品旨在帮助企业遵守新的欧盟法规。

The company, headquartered in Oslo, Norway, said its DPP module will introduce greater transparency and accountability in consumer products, benefiting everyone along the value chain, from raw materials suppliers to end users.

该公司总部位于挪威奥斯陆，表示其 DPP 模块将为消费品带来更大的透明度和问责制，使从原材料供应商到最终用户的价值链上的每个人受益。

This means every stakeholder in a product’s production and life cycle can have instant access to all relevant data about the item. UNISOT said it ushers in a new era of efficiency, transparency, and accountability in how companies manage their products and interact with stakeholders.

这意味着产品生产和生命周期中的每个利益相关者都可以即时访问该产品的所有相关数据。 UNISO 表示，它在公司如何管理产品以及与利益相关者互动方面开创了一个高效、透明和问责的新时代。

Besides the producers, brands, and end users, stakeholders in a product’s lifecycle include regulators and government standards authorities, marketers and advertisers, and those responsible for disposing of the product at the end of its life.

除了生产商、品牌和最终用户之外，产品生命周期中的利益相关者还包括监管机构和政府标准机构、营销人员和广告商，以及负责在产品生命周期结束时进行处置的人员。

The DPP is part of the EU’s mission to set high-quality standards for the products its member states produce and sell, both within the Union and around the world.

DPP 是欧盟使命的一部分，旨在为其成员国在欧盟内部和世界各地生产和销售的产品制定高质量标准。

The Digital Product Passport (DPP) is part of the European Union’s Ecodesign for Sustainable Products Regulation (ESPR), which was enacted in July 2024.

数字产品护照 (DPP) 是欧盟可持续产品生态设计法规 (ESPR) 的一部分，该法规于 2024 年 7 月颁布。

All products sold within the EU must now feature the DPP, including data like a unique product identifier, compliance documentation, and any other relevant information. It also helps to address a common problem among many European manufacturers: authenticity and the spread of counterfeits.

现在，在欧盟境内销售的所有产品都必须具有 DPP，包括唯一产品标识符、合规文档和任何其他相关信息等数据。它还有助于解决许多欧洲制造商的共同问题：真品和假货泛滥。

“By offering a detailed digital record of a product’s lifecycle, the DPP will enhance supply chain management, ensure regulatory compliance, and help companies identify and mitigate risks related to authenticity and environmental impact,” the EU posted in September.

“通过提供产品生命周期的详细数字记录，DPP 将加强供应链管理，确保监管合规性，并帮助企业识别和减轻与真实性和环境影响相关的风险，”欧盟在 9 月发布的消息。

Full implementation will be phased in over the coming years, depending on the product category. Those considered to have more significant environmental impact or potential for improvement are first—such as batteries, the textile/apparel sector, and consumer electronics.

根据产品类别，全面实施将在未来几年内分阶段进行。首先是那些被认为对环境影响更大或有改善潜力的行业，例如电池、纺织/服装行业和消费电子产品。

DPP data is designed to be visible and prominent. It also contains user manuals, safety instructions, and information on how to dispose of the product when the consumer has finished with it.

DPP 数据被设计为可见且突出。它还包含用户手册、安全说明以及消费者用完产品后如何处置产品的信息。

All data will be open and publicly available, and the EU has stressed the emphasis it puts on open data principles, information accessibility/sharing, and standardization to deliver greater accountability for both consumers and those in the supply chain.

所有数据都将开放并可供公众获取，欧盟强调了其对开放数据原则、信息可访问/共享和标准化的重视，以便为消费者和供应链中的人员提供更大的责任。

A long-standing criticism of EU product standards is the compliance burdens they place on businesses, increasing costs and consuming time that not all companies or individuals can afford. UNISOT’s easy-to-use, blockchain-based solution reduces much of this time/cost burden for the DPP.

长期以来对欧盟产品标准的批评是它们给企业带来了合规负担，增加了成本并消耗了时间，而并非所有公司或个人都能承受。 UNISOT 易于使用、基于区块链的解决方案大大减少了 DPP 的时间/成本负担。

All information is stored permanently on the blockchain’s immutable record, allowing it to be audited by any stakeholder or prepared for submission to regulators in the correct format.

所有信息都永久存储在区块链的不可变记录中，允许任何利益相关者对其进行审核或准备以正确的格式提交给监管机构。

Complying with regulations like DPP would be arduous without fast digital communications and a verifiable data storage record. A fast, cheap, and scalable blockchain network can make it easier, provided companies like UNISOT create the most user-friendly interfaces.

如果没有快速的数字通信和可验证的数据存储记录，遵守 DPP 等法规将非常困难。如果像 UNISOT 这样的公司能够创建最用户友好的界面，那么快速、廉价且可扩展的区块链网络可以让一切变得更容易。

Having access to all DPP data available as blockchain-based records benefits producers internally and external stakeholders, UNISOT said.

UNISOT 表示，访问所有可作为基于区块链的记录的 DPP 数据有利于生产者的内部和外部利益相关者。

It fits perfectly with the company’s other supply-chain solutions, where it has worked with companies in the fashion and food industries.

它与该公司的其他供应链解决方案完美契合，该解决方案曾与时尚和食品行业的公司合作。

“The benefit of our solution is that it is very scalable (and cost efficient),” said UNISOT CEO and co-founder Stephan Nilsson. This means that “a single producer/brand owner can start using it, entering their own product information, and then it can be scaled up with more and more suppliers, transporters, distributors, and retailers’ supply chain data.”

“我们解决方案的好处是它具有很强的可扩展性（并且具有成本效益），”UNISOT 首席执行官兼联合创始人 Stephan Nilsson 说道。这意味着“单个生产商/品牌所有者可以开始使用它，输入自己的产品信息，然后可以通过越来越多的供应商、运输商、分销商和零售商的供应链数据进行扩展。”

Its main functionalities are branded content or information about the product and producer, including marketing content; “Product DNA,” displayed as a tree diagram, information about raw ingredients; “Track and Trace,” with maps to show the provenance of a product since its manufacture; and data graphs, which may include energy consumption, temperature, and CO2 footprint where required.

其主要功能是品牌内容或有关产品和生产商的信息，包括营销内容； “产品DNA”，以树形图显示，有关原材料的信息； “跟踪和追踪”，用地图显示产品自制造以来的来源；和数据图，其中可能包括能源消耗、温度和二氧化碳足迹（如果需要）。

Each product has its unique QR code that gives access to its DPP data. This can help with a brand’s narrative-building, marketing, and advertising, as DPP data can include rich content like images and videos.

每个产品都有其独特的二维码，可用于访问其 DPP 数据。这有助于品牌的叙事构建、营销和广告，因为 DPP 数据可以包含图像和视频等丰富的内容。

It may consist of additional features like loyalty certificates and customer feedback channels, maintaining both an economic and emotional relationship between the company and its customers.

它可能包括忠诚度证书和客户反馈渠道等附加功能，以维持公司与其客户之间的经济和情感关系。

In the case of a product recall or other bulletin, there are detailed records of all products produced and information on who owns them. Only those affected by the issue will be contacted.

在产品召回或其他公告的情况下，有所有生产的产品的详细记录以及所有者的信息。我们只会联系受该问题影响的人。

While this may seem like a privacy concern, even an open blockchain network can make this information accessible only to those with the authority.

虽然这看起来像是一个隐私问题，但即使是开放的区块链网络也可以使这些信息只有那些有权访问的人才能访问。

Data integrity is the key to making all this work, and DPP wouldn’t work if digital information was routinely lost or could be altered. Blockchain records add an important layer of auditability to the process, and those adding data to the records can be held

数据完整性是实现这一切的关键，如果数字信息经常丢失或可能被更改，DPP 将无法发挥作用。区块链记录为流程添加了重要的可审计层，并且可以保存那些向记录添加数据的记录