育碧发布了一款伪装成 NFT Upchuck 的游戏，效果非常糟糕

自 The Big BSoD 以来最伟大的艺术运动，区块链力量的最伟大证明，整个 Infobahn 的未来

Ubisoft has finally released its much-anticipated Web3 game, and as you might expect, it's a roiling puke reservoir of NFT upchuck masquerading as a game. The game, which is called Champions Tactics: Grimoria Chronicles, can only be played via its own website.

育碧终于发布了备受期待的 Web3 游戏，正如你所料，这是一个伪装成游戏的 NFT upchuck 的翻腾呕吐物库。这款游戏名为《Champions Tactics: Grimoria Chronicles》，只能通过其自己的网站玩。

Now, before you click on that link and subject yourself to the horrors that await, let me just say that I respect the colour green a lot. And by a lot, I mean that I don't want to see it turn into a sickly shade of puke-yellow, which is exactly what will happen if you visit that website. So please, for the love of all that is holy andチャート, do not click on that link.

现在，在您点击该链接并让自己陷入等待的恐怖之前，请允许我说我非常尊重绿色。我的意思是，我不想看到它变成令人恶心的呕吐黄色，而这正是您访问该网站时会发生的情况。因此，出于对所有神圣事物的热爱，请不要点击该链接。

Instead, let's just focus on the IGN piece covering the game, shall we? It has some very good context and is worth reading if you're interested in learning more about this whole debacle.

相反，让我们只关注 IGN 报道这款游戏的文章，好吗？它有一些非常好的背景，如果您有兴趣了解更多有关整个灾难的信息，那么值得一读。

According to IGN, Ubisoft first announced its plans to stick its head in the NFToilet bowl and daintily sample the yellowing side-cruft around three years ago during an earnings call. During the call, the company used words like 'revolution' and 'pay-to-earn', which they latched on to with glee.

据 IGN 报道，育碧大约在三年前的一次财报电话会议上首次宣布，计划将头伸进 NFToilet 碗中，品尝泛黄的副食品。在电话会议中，该公司使用了“革命”和“按劳付费”等词语，他们高兴地抓住了这些词。

"[Blockchain] will imply more play-to-earn that will enable more players to actually earn content, own content, and we think it's going to grow the industry quite a lot," said Yves Guillemot, director of subscriptions, at the time.

当时的订阅总监 Yves Guillemot 表示：“[区块链]将意味着更多的边玩边赚钱，这将使更多玩家能够真正赚取内容、拥有内容，我们认为这将使该行业大幅发展。” 。

Contrast this with statements made by Tremblay to GI.biz earlier this year, where he said that a consumer shift "needs to happen" re: "Gamers are used to owning their games".

与此形成对比的是 Tremblay 今年早些时候向 GI.biz 发表的声明，他表示消费者“需要发生”转变：“游戏玩家习惯于拥有自己的游戏”。

Now, I know what you're thinking: surely blockchain and subscription-based access are different kettles of fish, right? And while that may be true, it does feel inconsistent, doesn't it? It's almost like they'll just say anything to get what they want! Why even use words anymore? Why not just chortle and snort? You know you want to!

现在，我知道您在想什么：区块链和基于订阅的访问肯定是不同的概念，对吧？虽然这可能是真的，但确实感觉不一致，不是吗？就好像他们会为了得到他们想要的东西而说任何话！为什么还要用文字呢？为什么不只是咯咯地笑和打喷嚏呢？你知道你想要！

Anyway, moving on. If you slept through or somehow mercifully forgot about the crypto craze of the last few years, you might be wondering why a game that lets you buy items as NFTs is a problem. Well, let me tell you, there are a few reasons.

无论如何，继续前进。如果你睡了一觉或者幸运地忘记了过去几年的加密热潮，你可能会想知道为什么允许你购买 NFT 物品的游戏是一个问题。好吧，让我告诉你，有几个原因。

First up, there's the obvious pay-to-win element attendant on letting people cough up to forge more powerful characters - something that irks me less because of the holy sanctity of competitive game balance (although that's enough to put me off playing), and more because these things are designed to play off the same vulnerabilities as gambling.

首先，明显的付费获胜元素让人们愿意打造更强大的角色——这让我不那么烦恼，因为竞技游戏平衡的神圣性（尽管这足以让我放弃玩），并且更重要的是因为这些东西的设计目的是为了利用与赌博相同的漏洞。

According to IGN, the highest priced figurines - the characters you use to battle - are up on the marketplace at $63k. Now, that doesn't necessarily mean people are paying this much, mind, and those are outliers - most bits are a mere $300. Either way, it seems antithetical to anything actually interesting or valuable about game design. Why inspire organic investment when you can just invite players to join in a ghoulish sunk-cost spiral?

据 IGN 称，市场上价格最高的雕像（用于战斗的角色）售价为 6.3 万美元。现在，这并不一定意味着人们要支付这么多钱，请注意，这些都是异常值 - 大多数比特币仅为 300 美元。不管怎样，它似乎与游戏设计中任何真正有趣或有价值的东西背道而驰。当你可以邀请玩家加入残酷的沉没成本螺旋时，为什么还要激发有机投资呢？

Secondly, the web3 industry have thus far failed to make a convincing case that this stuff isn’t a complete emissions disaster. According to one study, Bitcoin alone uses the same amount of electricity each year as Argentina. For balance, I should point out that blockchain advocates argue that the technology can aid sustainability via “more accurate load monitoring, generation, and distribution in the grid through efficient use of data,” via Forbes.

其次，web3 行业迄今为止未能提供令人信服的证据来证明这并不是一场彻底的排放灾难。根据一项研究，仅比特币每年的用电量就与阿根廷相同。为了平衡，我应该指出，区块链倡导者认为，该技术可以通过福布斯“通过有效使用数据在电网中进行更准确的负载监控、发电和分配”来帮助可持续发展。

Finally, it's also hard to see the release of Champions Tactics right now as anything but an act of desperation from a Ubisoft evidently feeling financial pressure, or at least trying to get those numbers up before a potential buyout.

最后，现在发布《冠军战略》也很难被视为育碧显然感受到财务压力的绝望之举，或者至少试图在潜在的收购之前提高这些数字。

I'll leave you with more words of wisdom from RPS’s dearly departed scryer of crud:

我将给您留下更多来自 RPS 已故的占星者的智慧之言：

"A crack revealing strata of vape pens, LaserDiscs, and bags for life. All of it, trash. The melted bumper of the weed-green Tesla Model X once owned by... she couldn't even say his name. Everything, trash. Two empty bottles of Irn-Bru Kombucha rising like the legs of Ozymandias. 5arah snorted. Look on my apes, ye Mighty, and despair!"

“一条裂缝露出了电子烟笔、激光光盘和生活用的袋子。所有这些都是垃圾。曾经拥有的草绿色特斯拉 Model X 融化的保险杠……她甚至无法说出他的名字。一切，垃圾。两瓶 Irn-Bru 康普茶升起，就像奥兹曼迪亚斯 5arah 的腿一样，你看看我的猿猴，你太强大了，绝望吧！”