Snoop Dogg 与 STEPN GO 合作推出限量版 Genesis 运动鞋

史努比狗狗 (Snoop Dogg) 以其最新的发布继续主导零售领域。继他与老朋友兼嘻哈传奇人物 Dr. Dre 最新的酒类合作曝光后

Snoop Dogg has announced a new line of limited-edition sneakers in collaboration with STEPN GO, the recently launched social-lifestyle app from FSL.

Snoop Dogg 宣布与 FSL 最近推出的社交生活方式应用程序 STEPN GO 合作推出一系列新的限量版运动鞋。

The sneakers will be available in four designs, each inspired by a different iconic appearance or cultural moment from Snoop’s career. The designs include Dope, Lowrider, ‘G’ Sneaker, and Doggystyle.

该运动鞋将有四种设计可供选择，每种设计的灵感都来自史努比职业生涯中不同的标志性外观或文化时刻。设计包括 Dope、Lowrider、'G' Sneaker 和 Doggystyle。

The sneakers will be sold via a raffle, with tickets costing 15,000 GMT. The raffle will be open from Oct. 25 to Nov. 8 and will be hosted on the STEPN GO X account and MOOAR, FSL’s internal marketplace.

这些运动鞋将通过抽奖方式出售，门票价格为 15,000 GMT。抽奖活动将于 10 月 25 日至 11 月 8 日期间开放，并将在 STEPN GO X 帐户和 FSL 内部市场 MOOAR 上进行。

The collaboration marks Snoop’s latest foray into the retail space. Last week, the Hip Hop legend announced his latest non-musical collaboration with fellow Hip Hop legend and longtime friend Dr. Dre.

此次合作标志着 Snoop 最新进军零售领域。上周，这位嘻哈传奇人物宣布了他与嘻哈传奇人物、老朋友 Dr. Dre 的最新非音乐合作。

The two announced that Still G.I.N. By Dre and Snoop, an ultra-premium gin, will be available nationwide. The eagerly awaited second product from the brand follows the global success of its first release in February — Gin & Juice By Dre and Snoop, a ready-to-drink canned spirit. This marks the first time that the award-winning beverage brand has entered the pure premium spirits category.

两人宣布，Still GIN By Dre 和超优质杜松子酒 Snoop 将在全国范围内销售。继 2 月份首次发布的 Gin & Juice By Dre 和 Snoop（即饮罐装烈酒）在全球取得成功之后，该品牌推出了备受期待的第二款产品。这标志着该屡获殊荣的饮料品牌首次进入纯优质烈酒类别。

Dre and Snoop’s Still G.I.N. is inspired by Dr. Dre’s timeless hit “Still D.R.E.” from his groundbreaking multi-platinum album “2001,” while Gin & Juice pays homage to Snoop Dogg’s hit song “Gin and Juice,” which was produced by Dr. Dre.

Dre 和 Snoop 的 Still GIN 的灵感源自 Dr. Dre 开创性的多白金专辑“2001”中的永恒热门歌曲“Still DRE”，而 Gin & Juice 则是向 Snoop Dogg 的热门歌曲“Gin and Juice”致敬，该歌曲由 Dr. Dre 制作德雷。

“Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun,” Snoop Dogg said in a statement accompanying the press release. “We’ve been a part of the evolution of this gin — from the creation of the flavor, to the percentage of alcohol that’s in it — and it’s just so good! Dre’s a perfectionist: he wants to make sure it’s not just good, but great. Together, we ain’t gonna do nothing regular!”

“每天在录音室里，当 Dre 和我试图创作最令人兴奋的音乐时，我们都会喝杜松子酒，享受乐趣，”Snoop Dogg 在新闻稿中的一份声明中说道。 “我们参与了这款杜松子酒的发展——从口味的创造，到其中的酒精含量——它真是太棒了！ Dre 是一位完美主义者：他希望确保产品不仅好，而且很棒。在一起，我们不会做任何平常的事！”

“This is not a liquor that we’re just putting our name on,” Dr. Dre added. “It’s just like we did with Beats headphones. Everything is us from the ground up: the gin, the flavor, the packaging… Everything had to be perfect. Snoop said it best: we’re better together — it’s always magical. It’s incredible to know that you’ve got something amazing that you feel is gonna really work. From the look to the taste, it’s all there.”

“这不是一种我们只是贴上名字的酒，”Dre 博士补充道。 “这就像我们对 Beats 耳机所做的那样。一切都是我们自始至终的：杜松子酒、口味、包装……一切都必须完美。史努比说得最好：我们在一起会更好——这总是很神奇。令人难以置信的是，你知道自己已经拥有了一些令人惊奇的东西，而且你认为它会真正发挥作用。从外观到味道，一应俱全。”