Snoop Dogg Drops Limited-Edition Genesis Sneakers in Partnership With STEPN GO

Snoop Dogg continues to dominate the retail space with his latest announcement. Following the reveal of his latest liquor collaboration with longtime friend and fellow Hip Hop legend Dr. Dre

Snoop Dogg has announced a new line of limited-edition sneakers in collaboration with STEPN GO, the recently launched social-lifestyle app from FSL.

The sneakers will be available in four designs, each inspired by a different iconic appearance or cultural moment from Snoop’s career. The designs include Dope, Lowrider, ‘G’ Sneaker, and Doggystyle.

The sneakers will be sold via a raffle, with tickets costing 15,000 GMT. The raffle will be open from Oct. 25 to Nov. 8 and will be hosted on the STEPN GO X account and MOOAR, FSL’s internal marketplace.

The collaboration marks Snoop’s latest foray into the retail space. Last week, the Hip Hop legend announced his latest non-musical collaboration with fellow Hip Hop legend and longtime friend Dr. Dre.

The two announced that Still G.I.N. By Dre and Snoop, an ultra-premium gin, will be available nationwide. The eagerly awaited second product from the brand follows the global success of its first release in February — Gin & Juice By Dre and Snoop, a ready-to-drink canned spirit. This marks the first time that the award-winning beverage brand has entered the pure premium spirits category.

Dre and Snoop’s Still G.I.N. is inspired by Dr. Dre’s timeless hit “Still D.R.E.” from his groundbreaking multi-platinum album “2001,” while Gin & Juice pays homage to Snoop Dogg’s hit song “Gin and Juice,” which was produced by Dr. Dre.

“Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun,” Snoop Dogg said in a statement accompanying the press release. “We’ve been a part of the evolution of this gin — from the creation of the flavor, to the percentage of alcohol that’s in it — and it’s just so good! Dre’s a perfectionist: he wants to make sure it’s not just good, but great. Together, we ain’t gonna do nothing regular!”

“This is not a liquor that we’re just putting our name on,” Dr. Dre added. “It’s just like we did with Beats headphones. Everything is us from the ground up: the gin, the flavor, the packaging… Everything had to be perfect. Snoop said it best: we’re better together — it’s always magical. It’s incredible to know that you’ve got something amazing that you feel is gonna really work. From the look to the taste, it’s all there.”