SC Asset计划将品牌重塑，明年多元化为非专业企业

固定的开发商SC Asset Corporation计划明年将品牌重塑和多样化为非专业企业，因为住房开发部门继续放慢速度，并可能需要花几年的时间才能恢复正常。

SET-listed developer SC Asset Corporation plans to venture into non-property businesses next year to diversify its risks amid a slowing housing development sector.

固定的开发商SC Asset Corporation计划明年在住房开发部门放缓的情况下冒险从事非专业企业，以使其风险多样化。

The company also aims to rebrand itself with a new logo in the second half of this year to appeal to a broader range of consumers.

该公司还旨在在今年下半年以新徽标重塑品牌，以吸引更广泛的消费者。

The move comes as the housing development sector continues to face challenges due to high household debt, excess supply, and low consumer confidence, which are expected to persist this year.

此举是因为由于家庭债务高，供应过多和消费者信心低，住房发展部门继续面临挑战，预计今年将持续存在。

"These challenges made it more difficult for residential developers to sell and transfer houses last year," said SC Asset chief executive Nuttaphong Kunakornwong.

SC Asset首席执行官Nuttaphong Kunakornwong说：“这些挑战使住宅开发商去年更难出售和转让房屋。”

"Launching new projects is also a struggle under such circumstances, further compounded by geopolitical volatility."

“在这种情况下，启动新项目也是一场斗争，进一步加剧了地缘政治波动。”

To diversify its risks, SC Asset is exploring a new business venture for investment next year that is not related to the property sector, Mr Nuttaphong said.

纳塔彭说，为了使其风险多样化，SC Asset将探索明年与房地产部门无关的一项新投资企业。

The company will start by integrating customer services with its home service and solutions application, Rue Jai, and its utility token, Morning Coin.

该公司将首先将客户服务与其家庭服务和解决方案应用程序Rue Jai及其公用事业令牌（Morning Coin）集成。

"We will leverage these assets to pave the way for the new business," he said.

他说：“我们将利用这些资产为新业务铺平道路。”

Besides the plan to diversify into non-property businesses, SC Asset will place greater focus on recurring-income ventures, particularly in the hotel and industrial estate sectors, which have experienced robust growth since last year.

除了将多元化业务多样化的计划外，SC Asset还将更加专注于经常出现的收入企业，尤其是在酒店和工业遗产部门，这些业务自去年以来经历了强劲的增长。

In mid-2025, the company will launch two new hotels: Kromo Bangkok near Sukhumvit Soi 29 and The Standard Pattaya in Na Jomtien.

在2025年中，该公司将开设两家新酒店：Sukhumvit Soi 29附近的Kromo Bangkok和Na Jomtien的Standard Pattaya。

They are being developed through joint ventures with Japanese property firm Daiwa House and contractor Syntec Construction, respectively.

它们是通过与日本房地产公司Daiwa房屋和承包商Syntec Construction合资开发的。

Warehouses across three locations, including 78,000 square metres at Bang Na KM 20, 46,000 sq m in Laem Chabang, and 37,000 sq m in Amata City Chonburi, will be launched in the second and third quarters of the year.

跨三个地点的仓库，其中包括78,000平方米的20平方米，莱姆·查邦（Laem Chabang）的46,000平方米和37,000平方米的Chonburi将于今年的第二和第三季度推出。

SC Asset will also invest further in apartment rentals in the US, where it currently has five projects.

SC Asset还将进一步投资于美国目前有五个项目的公寓租金。

However, the company will not be making new investments in office spaces for rent, which currently tally 119,568 sq m across six towers, due to an oversupply in the market.

但是，由于市场上有过度供应，该公司将不会在办公空间上进行租金的新投资，目前，由于市场上的过度供应，该公司目前在六座塔楼上占地119,568平方米。

"The office market is still facing an oversupply of 600,000 sq m in Grade A and B office space, which will take two to three years to clear out," said Mr Nuttaphong.

Nuttaphong先生说：“办公室市场仍面临A级和B级办公空间的60万平方米的供应量，这将需要两到三年才能清除。”

"We will focus on fully leasing out our existing office space and maintaining high occupancy rates."

“我们将专注于充分租赁我们现有的办公空间并保持高占用率。”

SC Asset aims to increase its earnings before interest, taxes, depreciation and amortisation (Ebitda) from recurring-income businesses from 20% to 25% of total revenue over the next few years.

SC Asset的目标是在未来几年的总收入企业中增加利息，税收，折旧和摊销（EBITDA）之前的利息，税收，折旧和摊销（EBITDA）。

"We expect Ebitda from recurring-income businesses to grow by 10-15% this year, driven mainly by the hotel and industrial estate sectors," said Mr Nuttaphong.

Nuttaphong先生说：“我们预计，来自经常性收入业务的EBITDA今年将增长10-15％，主要由酒店和工业房地产部门驱动。”

"Our recurring-income businesses will be a key growth driver for the company in the next three to five years."

“我们的经常收入业务将在未来三到五年内成为该公司的关键增长驱动力。”

Due to unfavourable sentiment and existing excess supply, SC Asset will launch only 15 new residential projects worth a combined 28 billion baht in 2025, down from 17 projects worth 31.8 billion baht last year.

由于不利的情绪和现有的过量供应，SC Asset将在2025年仅启动15个新的住宅项目，价值280亿泰铢，低于去年价值318亿泰铢的17个项目。

"With the current residential supply, which will take at least five years to be sold out compared to two to three years under a healthy situation, the residential market will remain sluggish and will take a few years to return to normal," said Mr Nuttaphong.

努塔芬先生说：“随着目前的住宅供应，与在健康情况下的两到三年相比，至少需要五年的时间才能售罄，住宅市场将保持迟钝，并且需要几年的时间才能恢复正常。” 。