SC資產計劃將品牌重塑，明年多元化為非專業企業

固定的開發商SC Asset Corporation計劃明年將品牌重塑和多樣化為非專業企業，因為住房開發部門繼續放慢速度，並可能需要花幾年的時間才能恢復正常。

SET-listed developer SC Asset Corporation plans to venture into non-property businesses next year to diversify its risks amid a slowing housing development sector.

固定的開發商SC Asset Corporation計劃明年在住房開發部門放緩的情況下冒險從事非專業企業，以使其風險多樣化。

The company also aims to rebrand itself with a new logo in the second half of this year to appeal to a broader range of consumers.

該公司還旨在在今年下半年以新徽標重塑品牌，以吸引更廣泛的消費者。

The move comes as the housing development sector continues to face challenges due to high household debt, excess supply, and low consumer confidence, which are expected to persist this year.

此舉是因為由於家庭債務高，供應過多和消費者信心低，住房發展部門繼續面臨挑戰，預計今年將持續存在。

"These challenges made it more difficult for residential developers to sell and transfer houses last year," said SC Asset chief executive Nuttaphong Kunakornwong.

SC Asset首席執行官Nuttaphong Kunakornwong說：“這些挑戰使住宅開發商去年更難出售和轉讓房屋。”

"Launching new projects is also a struggle under such circumstances, further compounded by geopolitical volatility."

“在這種情況下，啟動新項目也是一場鬥爭，進一步加劇了地緣政治波動。”

To diversify its risks, SC Asset is exploring a new business venture for investment next year that is not related to the property sector, Mr Nuttaphong said.

納塔彭說，為了使其風險多樣化，SC Asset將探索明年與房地產部門無關的一項新投資企業。

The company will start by integrating customer services with its home service and solutions application, Rue Jai, and its utility token, Morning Coin.

該公司將首先將客戶服務與其家庭服務和解決方案應用程序Rue Jai及其公用事業令牌（Morning Coin）集成。

"We will leverage these assets to pave the way for the new business," he said.

他說：“我們將利用這些資產為新業務鋪平道路。”

Besides the plan to diversify into non-property businesses, SC Asset will place greater focus on recurring-income ventures, particularly in the hotel and industrial estate sectors, which have experienced robust growth since last year.

除了將多元化業務多樣化的計劃外，SC Asset還將更加專注於經常出現的收入企業，尤其是在酒店和工業遺產部門，這些業務自去年以來經歷了強勁的增長。

In mid-2025, the company will launch two new hotels: Kromo Bangkok near Sukhumvit Soi 29 and The Standard Pattaya in Na Jomtien.

在2025年中，該公司將開設兩家新酒店：Sukhumvit Soi 29附近的Kromo Bangkok和Na Jomtien的Standard Pattaya。

They are being developed through joint ventures with Japanese property firm Daiwa House and contractor Syntec Construction, respectively.

它們是通過與日本房地產公司Daiwa房屋和承包商Syntec Construction合資開發的。

Warehouses across three locations, including 78,000 square metres at Bang Na KM 20, 46,000 sq m in Laem Chabang, and 37,000 sq m in Amata City Chonburi, will be launched in the second and third quarters of the year.

跨三個地點的倉庫，其中包括78,000平方米的20平方米，萊姆·查邦（Laem Chabang）的46,000平方米和37,000平方米的Chonburi將於今年的第二和第三季度推出。

SC Asset will also invest further in apartment rentals in the US, where it currently has five projects.

SC Asset還將進一步投資於美國目前有五個項目的公寓租金。

However, the company will not be making new investments in office spaces for rent, which currently tally 119,568 sq m across six towers, due to an oversupply in the market.

但是，由於市場上有過度供應，該公司將不會在辦公空間上進行租金的新投資，目前，由於市場上的過度供應，該公司目前在六座塔樓上佔地119,568平方米。

"The office market is still facing an oversupply of 600,000 sq m in Grade A and B office space, which will take two to three years to clear out," said Mr Nuttaphong.

Nuttaphong先生說：“辦公室市場仍面臨A級和B級辦公空間的60萬平方米的供應量，這將需要兩到三年才能清除。”

"We will focus on fully leasing out our existing office space and maintaining high occupancy rates."

“我們將專注於充分租賃我們現有的辦公空間並保持高佔用率。”

SC Asset aims to increase its earnings before interest, taxes, depreciation and amortisation (Ebitda) from recurring-income businesses from 20% to 25% of total revenue over the next few years.

SC Asset的目標是在未來幾年的總收入企業中增加利息，稅收，折舊和攤銷（EBITDA）之前的利息，稅收，折舊和攤銷（EBITDA）。

"We expect Ebitda from recurring-income businesses to grow by 10-15% this year, driven mainly by the hotel and industrial estate sectors," said Mr Nuttaphong.

Nuttaphong先生說：“我們預計，來自經常性收入業務的EBITDA今年將增長10-15％，主要由酒店和工業房地產部門驅動。”

"Our recurring-income businesses will be a key growth driver for the company in the next three to five years."

“我們的經常收入業務將在未來三到五年內成為該公司的關鍵增長驅動力。”

Due to unfavourable sentiment and existing excess supply, SC Asset will launch only 15 new residential projects worth a combined 28 billion baht in 2025, down from 17 projects worth 31.8 billion baht last year.

由於不利的情緒和現有的過量供應，SC Asset將在2025年僅啟動15個新的住宅項目，價值280億泰銖，低於去年價值318億泰銖的17個項目。

"With the current residential supply, which will take at least five years to be sold out compared to two to three years under a healthy situation, the residential market will remain sluggish and will take a few years to return to normal," said Mr Nuttaphong.

努塔芬先生說：“隨著目前的住宅供應，與在健康情況下的兩到三年相比，至少需要五年的時間才能售罄，住宅市場將保持遲鈍，並且需要幾年的時間才能恢復正常。” 。