阿迪达斯与 Stepn 健身应用程序合作进军 Web3

阿迪达斯与基于 Solana 的健身应用 Stepn 联手推出 Stepn x Adidas Genesis 运动鞋系列，标志着阿迪达斯进军 Web3。该系列由 1,000 件独家 NFT 组成，开启了为期一年的合作伙伴关系，其中包括实体和可穿戴商品，以及未来发布的 NFT。

Adidas Forges into Web3 with Fitness App Stepn Partnership

阿迪达斯与健身应用 Stepn 合作进军 Web3

March 8, 2023 - In a strategic move to establish a presence in the emerging Web3 landscape, Adidas, the global athletic apparel and footwear powerhouse, has announced a partnership with Stepn, a pioneering fitness application built on the Solana blockchain.

2023 年 3 月 8 日 - 全球运动服装和鞋类巨头阿迪达斯宣布与基于 Solana 区块链的开创性健身应用程序 Stepn 建立合作伙伴关系，以在新兴的 Web3 领域占据一席之地。

Stepn x Adidas Genesis Sneaker Collection: Blurring Physical and Digital Boundaries

Stepn x Adidas Genesis 运动鞋系列：模糊物理和数字界限

The collaboration between Adidas and Stepn commences with the launch of the exclusive Stepn x Adidas Genesis Sneaker Collection, comprising 1,000 non-fungible tokens (NFTs) meticulously designed to capture the essence of iconic Adidas running shoe silhouettes. This Genesis collection marks the inaugural chapter of a year-long collaboration between the two entities, promising the subsequent release of NFTs and an array of physical and wearable merchandise.

阿迪达斯和 Stepn 之间的合作始于推出独家 Stepn x 阿迪达斯 Genesis 运动鞋系列，其中包含 1,000 个经过精心设计的不可替代代币 (NFT)，旨在捕捉阿迪达斯标志性跑鞋轮廓的精髓。 Genesis 系列标志着两个实体长达一年的合作的第一章，并承诺随后发布 NFT 以及一系列实体和可穿戴商品。

Set to debut on April 17th through Mooar, Stepn's affiliated NFT platform, the Genesis collection embodies the convergence of physical and digital experiences. Notably, Adidas has previously ventured into crypto-related collaborations with esteemed entities such as Coinbase, Bored Ape Yacht Club, and Bugatti.

Genesis 系列将于 4 月 17 日通过 Stepn 的附属 NFT 平台 Mooar 首次亮相，体现了物理和数字体验的融合。值得注意的是，阿迪达斯此前曾与 Coinbase、Bored Ape Yacht Club 和 Bugatti 等知名实体进行过与加密货币相关的合作。

Stepn's Web3 Ecosystem and Collaborative Approach

Stepn 的 Web3 生态系统和协作方法

Stepn, a Web3 platform that rewards users with cryptocurrency for engaging in physical activities like walking and running, boasts an impressive user base of over 5 million individuals. The platform's history of collaborating with footwear brands includes a previous partnership with Asics in 2022.

Stepn 是一个 Web3 平台，为参与步行和跑步等体育活动的用户提供加密货币奖励，拥有超过 500 万人的令人印象深刻的用户群。该平台与鞋类品牌合作的历史包括 2022 年与 Asics 的合作。

Shiti Manghani, CEO of Stepn, hailed the Adidas partnership as a groundbreaking example of "phygital" collaboration between a lifestyle app and a global brand, further solidifying Stepn's position as an innovator in the convergence of Web3 and fitness.

Stepn 首席执行官 Shiti Manghani 称赞阿迪达斯的合作伙伴关系是生活方式应用程序与全球品牌之间“phygital”合作的开创性范例，进一步巩固了 Stepn 作为 Web3 和健身融合创新者的地位。

Adidas Celebrates Spezial Decade with Commemorative Event and Exclusive Releases

阿迪达斯通过纪念活动和独家发布庆祝 Spezial 十年

Concurrent with the Stepn partnership, Adidas is honoring a decade of its iconic Spezial (SPZL) line with a special event in Blackburn, England. Curated by Gary Aspden, a brand consultant with deep-rooted ties to Adidas, the DECADE event will showcase the entire SPZL sneaker archive, complemented by rare and never-before-seen design sketches dating back to the 1970s.

在与 Stepn 合作的同时，阿迪达斯在英国布莱克本举办了一场特别活动，以纪念其标志性的 Spezial (SPZL) 系列诞生十周年。 DECADE 活动由与阿迪达斯有着深厚渊源的品牌顾问加里·阿斯普登 (Gary Aspden) 策划，将展示整个 SPZL 运动鞋档案，并辅以可追溯到 1970 年代的罕见且前所未见的设计草图。

The event will also host workshops and educational programs, including bespoke shoemaking demonstrations by Blunt Shank, and a Q&A session with Gary Aspden and acclaimed film director Nick Griffiths. Attendees can immerse themselves in a vibrant atmosphere featuring live performances by Shaun Ryders Black Grape and a DJ set by Mani of The Stone Roses, culminating in an electrifying performance by Stereo MC's.

该活动还将举办研讨会和教育项目，包括 Blunt Shank 的定制制鞋演示，以及加里·阿斯普登 (Gary Aspden) 和著名电影导演尼克·格里菲斯 (Nick Griffiths) 的问答环节。与会者可以沉浸在充满活力的氛围中，欣赏 Shaun Ryders Black Grape 的现场表演和 The Stone Roses 乐队 Mani 的 DJ 表演，并在 Stereo MC 的激动人心的表演中达到高潮。

Furthermore, the DECADE event will witness the unveiling of a limited-edition SPZL x Nightsafe sneaker, with proceeds generously donated to Nightsafe, an organization dedicated to supporting homeless youth. The exhibition will take place from May 17th to 26th in Darwen, Lancashire.

此外，DECADE 活动还将推出限量版 SPZL x Nightsafe 运动鞋，所得收益将慷慨捐赠给致力于支持无家可归青少年的组织 Nightsafe。该展览将于5月17日至26日在兰开夏郡达尔文举行。

Adidas's Commitment to Innovation and Community Engagement

阿迪达斯对创新和社区参与的承诺

Through these initiatives, Adidas reaffirms its unwavering commitment to innovation, community engagement, and philanthropic endeavors. The partnership with Stepn underscores the brand's embrace of Web3 and its potential to enhance fitness experiences. Simultaneously, the SPZL DECADE event celebrates the enduring legacy of one of Adidas's most beloved sneaker lines while supporting a meaningful cause. These endeavors position Adidas as a leading force in both the Web3 movement and the global sneaker culture.

通过这些举措，阿迪达斯重申了其对创新、社区参与和慈善事业的坚定承诺。与 Stepn 的合作凸显了该品牌对 Web3 的拥抱及其增强健身体验的潜力。与此同时，SPZL DECADE 活动庆祝阿迪达斯最受欢迎的运动鞋系列之一的持久遗产，同时支持一项有意义的事业。这些努力使阿迪达斯成为 Web3 运动和全球运动鞋文化的主导力量。