Adidas Steps into Web3 with Stepn Fitness App Partnership

Adidas and Stepn, a Solana-based fitness app, have joined forces to launch the Stepn x Adidas Genesis Sneaker Collection, marking Adidas' foray into Web3. Comprising 1,000 exclusive NFTs, the collection kicks off a year-long partnership that will include physical and wearable merchandise, as well as future NFT releases.

Adidas Forges into Web3 with Fitness App Stepn Partnership

March 8, 2023 - In a strategic move to establish a presence in the emerging Web3 landscape, Adidas, the global athletic apparel and footwear powerhouse, has announced a partnership with Stepn, a pioneering fitness application built on the Solana blockchain.

Stepn x Adidas Genesis Sneaker Collection: Blurring Physical and Digital Boundaries

The collaboration between Adidas and Stepn commences with the launch of the exclusive Stepn x Adidas Genesis Sneaker Collection, comprising 1,000 non-fungible tokens (NFTs) meticulously designed to capture the essence of iconic Adidas running shoe silhouettes. This Genesis collection marks the inaugural chapter of a year-long collaboration between the two entities, promising the subsequent release of NFTs and an array of physical and wearable merchandise.

Set to debut on April 17th through Mooar, Stepn's affiliated NFT platform, the Genesis collection embodies the convergence of physical and digital experiences. Notably, Adidas has previously ventured into crypto-related collaborations with esteemed entities such as Coinbase, Bored Ape Yacht Club, and Bugatti.

Stepn's Web3 Ecosystem and Collaborative Approach

Stepn, a Web3 platform that rewards users with cryptocurrency for engaging in physical activities like walking and running, boasts an impressive user base of over 5 million individuals. The platform's history of collaborating with footwear brands includes a previous partnership with Asics in 2022.

Shiti Manghani, CEO of Stepn, hailed the Adidas partnership as a groundbreaking example of "phygital" collaboration between a lifestyle app and a global brand, further solidifying Stepn's position as an innovator in the convergence of Web3 and fitness.

Adidas Celebrates Spezial Decade with Commemorative Event and Exclusive Releases

Concurrent with the Stepn partnership, Adidas is honoring a decade of its iconic Spezial (SPZL) line with a special event in Blackburn, England. Curated by Gary Aspden, a brand consultant with deep-rooted ties to Adidas, the DECADE event will showcase the entire SPZL sneaker archive, complemented by rare and never-before-seen design sketches dating back to the 1970s.

The event will also host workshops and educational programs, including bespoke shoemaking demonstrations by Blunt Shank, and a Q&A session with Gary Aspden and acclaimed film director Nick Griffiths. Attendees can immerse themselves in a vibrant atmosphere featuring live performances by Shaun Ryders Black Grape and a DJ set by Mani of The Stone Roses, culminating in an electrifying performance by Stereo MC's.

Furthermore, the DECADE event will witness the unveiling of a limited-edition SPZL x Nightsafe sneaker, with proceeds generously donated to Nightsafe, an organization dedicated to supporting homeless youth. The exhibition will take place from May 17th to 26th in Darwen, Lancashire.

Adidas's Commitment to Innovation and Community Engagement

Through these initiatives, Adidas reaffirms its unwavering commitment to innovation, community engagement, and philanthropic endeavors. The partnership with Stepn underscores the brand's embrace of Web3 and its potential to enhance fitness experiences. Simultaneously, the SPZL DECADE event celebrates the enduring legacy of one of Adidas's most beloved sneaker lines while supporting a meaningful cause. These endeavors position Adidas as a leading force in both the Web3 movement and the global sneaker culture.