阿迪達斯與 Stepn 健身應用程式合作進軍 Web3

阿迪達斯與基於 Solana 的健身應用程式 Stepn 聯手推出 Stepn x Adidas Genesis 運動鞋系列，標誌著阿迪達斯進軍 Web3。該系列由 1,000 件獨家 NFT 組成，開啟了為期一年的合作夥伴關係，其中包括實體和可穿戴商品，以及未來發布的 NFT。

Adidas Forges into Web3 with Fitness App Stepn Partnership

阿迪達斯與健身應用程式 Stepn 合作進軍 Web3

March 8, 2023 - In a strategic move to establish a presence in the emerging Web3 landscape, Adidas, the global athletic apparel and footwear powerhouse, has announced a partnership with Stepn, a pioneering fitness application built on the Solana blockchain.

2023 年 3 月 8 日 - 全球運動服裝和鞋類巨頭阿迪達斯宣布與基於 Solana 區塊鏈的開創性健身應用程式 Stepn 建立合作夥伴關係，以在新興的 Web3 領域佔據一席之地。

Stepn x Adidas Genesis Sneaker Collection: Blurring Physical and Digital Boundaries

Stepn x Adidas Genesis 運動鞋系列：模糊物理和數位界限

The collaboration between Adidas and Stepn commences with the launch of the exclusive Stepn x Adidas Genesis Sneaker Collection, comprising 1,000 non-fungible tokens (NFTs) meticulously designed to capture the essence of iconic Adidas running shoe silhouettes. This Genesis collection marks the inaugural chapter of a year-long collaboration between the two entities, promising the subsequent release of NFTs and an array of physical and wearable merchandise.

阿迪達斯和 Stepn 之間的合作始於推出獨家 Stepn x 阿迪達斯 Genesis 運動鞋系列，其中包含 1,000 個經過精心設計的不可替代代幣 (NFT)，旨在捕捉阿迪達斯標誌性跑鞋輪廓的精髓。 Genesis 系列標誌著兩個實體長達一年的合作的第一章，並承諾隨後發布 NFT 以及一系列實體和可穿戴商品。

Set to debut on April 17th through Mooar, Stepn's affiliated NFT platform, the Genesis collection embodies the convergence of physical and digital experiences. Notably, Adidas has previously ventured into crypto-related collaborations with esteemed entities such as Coinbase, Bored Ape Yacht Club, and Bugatti.

Genesis 系列將於 4 月 17 日透過 Stepn 的附屬 NFT 平台 Mooar 首次亮相，體現了實體和數位體驗的融合。值得注意的是，阿迪達斯先前曾與 Coinbase、Bored Ape Yacht Club 和 Bugatti 等知名實體進行過與加密貨幣相關的合作。

Stepn's Web3 Ecosystem and Collaborative Approach

Stepn 的 Web3 生態系和協作方法

Stepn, a Web3 platform that rewards users with cryptocurrency for engaging in physical activities like walking and running, boasts an impressive user base of over 5 million individuals. The platform's history of collaborating with footwear brands includes a previous partnership with Asics in 2022.

Stepn 是一個 Web3 平台，為參與步行和跑步等體育活動的用戶提供加密貨幣獎勵，擁有超過 500 萬人的令人印象深刻的用戶群。該平台與鞋類品牌合作的歷史包括 2022 年與 Asics 的合作。

Shiti Manghani, CEO of Stepn, hailed the Adidas partnership as a groundbreaking example of "phygital" collaboration between a lifestyle app and a global brand, further solidifying Stepn's position as an innovator in the convergence of Web3 and fitness.

Stepn 執行長 Shiti Manghani 稱讚阿迪達斯的合作夥伴關係是生活方式應用程式與全球品牌之間「phygital」合作的開創性範例，進一步鞏固了 Stepn 作為 Web3 和健身融合創新者的地位。

Adidas Celebrates Spezial Decade with Commemorative Event and Exclusive Releases

阿迪達斯透過紀念活動和獨家發布慶祝 Spezial 十年

Concurrent with the Stepn partnership, Adidas is honoring a decade of its iconic Spezial (SPZL) line with a special event in Blackburn, England. Curated by Gary Aspden, a brand consultant with deep-rooted ties to Adidas, the DECADE event will showcase the entire SPZL sneaker archive, complemented by rare and never-before-seen design sketches dating back to the 1970s.

在與 Stepn 合作的同時，阿迪達斯在英國布萊克本舉辦了一場特別活動，以紀念其標誌性的 Spezial (SPZL) 系列誕生十週年。 DECADE 活動由與阿迪達斯有著深厚淵源的品牌顧問加里·阿斯普登 (Gary Aspden) 策劃，將展示整個 SPZL 運動鞋檔案，並輔以可追溯到 1970 年代的罕見且前所未見的設計草圖。

The event will also host workshops and educational programs, including bespoke shoemaking demonstrations by Blunt Shank, and a Q&A session with Gary Aspden and acclaimed film director Nick Griffiths. Attendees can immerse themselves in a vibrant atmosphere featuring live performances by Shaun Ryders Black Grape and a DJ set by Mani of The Stone Roses, culminating in an electrifying performance by Stereo MC's.

該活動還將舉辦研討會和教育項目，包括 Blunt Shank 的定製鞋演示，以及加里·阿斯普登 (Gary Aspden) 和著名電影導演尼克·格里菲斯 (Nick Griffiths) 的問答環節。與會者可以沉浸在充滿活力的氛圍中，欣賞 Shaun Ryders Black Grape 的現場表演和 The Stone Roses 樂隊 Mani 的 DJ 表演，並在 Stereo MC 的激動人心的表演中達到高潮。

Furthermore, the DECADE event will witness the unveiling of a limited-edition SPZL x Nightsafe sneaker, with proceeds generously donated to Nightsafe, an organization dedicated to supporting homeless youth. The exhibition will take place from May 17th to 26th in Darwen, Lancashire.

此外，DECADE 活動還將推出限量版 SPZL x Nightsafe 運動鞋，所得將慷慨捐贈給致力於支持無家可歸青少年的組織 Nightsafe。展覽將於5月17日至26日在蘭開夏郡達爾文舉行。

Adidas's Commitment to Innovation and Community Engagement

阿迪達斯對創新和社區參與的承諾

Through these initiatives, Adidas reaffirms its unwavering commitment to innovation, community engagement, and philanthropic endeavors. The partnership with Stepn underscores the brand's embrace of Web3 and its potential to enhance fitness experiences. Simultaneously, the SPZL DECADE event celebrates the enduring legacy of one of Adidas's most beloved sneaker lines while supporting a meaningful cause. These endeavors position Adidas as a leading force in both the Web3 movement and the global sneaker culture.

透過這些舉措，阿迪達斯重申了對創新、社區參與和慈善事業的堅定承諾。與 Stepn 的合作凸顯了品牌對 Web3 的擁抱及其增強健身體驗的潛力。同時，SPZL DECADE 活動慶祝阿迪達斯最受歡迎的運動鞋系列之一的持久遺產，同時支持一項有意義的事業。這些努力使阿迪達斯成為 Web3 運動和全球運動鞋文化的主導力量。