為什麼卡瑪拉·哈里斯的競選團隊稱她為「小子」？

「brat」迷因起源於英國流行歌手 Charli XCX，她上個月推出了第六張專輯“brat”，其簡單、明亮的“粘液綠”封面已成為粉絲們的標誌。

Kamala Harris has been endorsed by President Joe Biden for the Democratic presidential nomination.

卡馬拉·哈里斯已獲得總統拜登的支持，並獲得民主黨總統提名。

The vice-president is also permeating the memesphere with jokes that might make you feel like you're losing your mind if you're not familiar with the context from which they came.

副總統也用笑話滲透到迷因圈中，如果你不熟悉這些笑話的背景，這些笑話可能會讓你覺得自己瘋了。

Her campaign team and colleagues have latched on, using two main viral meme themes to help give their candidate a cool, in-the-know image to appeal to Gen Z voters, and to highlight Harris's relatively young age, 59, compared to Biden, 81, and Republican challenger Donald Trump, 78.

她的競選團隊和同事們抓住了這一點，利用兩個主要的病毒式迷因主題來幫助他們的候選人塑造一個很酷、了解情況的形象，以吸引Z 世代選民，並突顯哈里斯與拜登相比相對年輕（59 歲）， 81 歲，共和黨挑戰者唐納德·川普 78 歲。

Why is Kamala Harris's campaign calling her 'brat'?

為什麼卡瑪拉·哈里斯的競選團隊稱她為「小子」？

The "brat" memes originate with British pop star Charli XCX, who dropped her sixth album brat last month with a simple, bright "slime green" cover that has become iconic among fans.

「brat」迷因起源於英國流行歌手 Charli XCX，她上個月推出了第六張專輯“brat”，其簡單、明亮的“粘液綠”封面已成為粉絲們的標誌。

Charli and her fans have declared this summer to be a "brat summer," which the singer has described roughly as being confident in spite of flaws, being the centre of attention and embracing one's individuality.

查莉和她的歌迷宣稱今年夏天是一個“小子夏天”，這位歌手大致將其描述為儘管有缺陷但仍充滿自信，成為關注的焦點並擁抱自己的個性。

"It's very honest, it's very blunt, a little bit volatile," she explained in a TikTok video.

「這非常誠實，非常直率，有點不穩定，」她在 TikTok 影片中解釋道。

On Sunday, Charli XCX posted on X (formerly Twitter) that "kamala IS brat." The post has been viewed more than 33 million times and garnered 275,000 likes, and it set off a firestorm of memes.

週日，Charli XCX 在 X（以前的 Twitter）上發文稱“卡瑪拉是小子”。這篇貼文的瀏覽量已超過 3300 萬次，獲得了 275,000 個點贊，並引發了一場表情包風暴。

After Biden's TikTok account changed its name to Kamala HQ, its first post was a screenshot of that tweet. Harris's social media team continued to lean in, using the brat album font on its X cover photo with "kamala hq" written over a brat-green background.

拜登的 TikTok 帳號更名為卡馬拉總部後，第一篇貼文就是推文的截圖。哈里斯的社交媒體團隊繼續靠攏，在其 X 封面照片上使用了 brat 專輯字體，並在 brat 綠色背景上寫下了“kamala hq”。

The official campaign account for Kamala's presidential run, @KamalaHQ, has doubled in followers overnight. pic.twitter.com/x7nZ3GWAaf

卡馬拉總統競選的官方競選帳戶@KamalaHQ 的粉絲數量一夜之間增加了一倍。 pic.twitter.com/x7nZ3GWAaf

The internet went wild with its own takes on the endorsement, and people have even made T-shirts with "kamala" written in brat font.

網路上對這一代言的看法也很瘋狂，人們甚至製作了用 brat 字體寫著「kamala」的 T 卹。

The Harris TikTok team's next move was posting a video meme using singer Chappell Roan's pop song Femininomenon, staying on the trending pop star theme. That one might not go over so well with Roan, who said she turned down an invitation to perform at the White House and appeared to criticize the U.S. government's involvement in the Israel-Hamas war.

Harris TikTok 團隊的下一步是使用歌手 Chappell Roan 的流行歌曲《Femininomenon》發布影片迷因，繼續流行流行歌星主題。這可能不會受到羅恩的歡迎，她說她拒絕了在白宮演出的邀請，並似乎批評美國政府捲入以色列-哈馬斯戰爭。

Some Charli XCX fans were also disappointed by the endorsement. Writer Katherine Krueger posted on X, "rip brat summer (june 7, 2024 - july 21, 2024)."

一些Charli XCX粉絲也對代言感到失望。作家凱瑟琳克魯格 (Katherine Krueger) 在 X 上發布了“rip brat Summer（2024 年 6 月 7 日 - 2024 年 7 月 21 日）”。

https://t.co/gKxgzqZjxz pic.twitter.com/8rjAHiinSX

https://t.co/gKxgzqZjxz pic.twitter.com/8rjAHiinSX

What's the deal with coconut trees?

椰子樹有什麼關係？

Many of the most popular Harris memes come from a speech she gave last year at a White House event about opportunities for Hispanic Americans.

許多最受歡迎的哈里斯表情包都來自她去年在白宮一次有關西班牙裔美國人機會的活動上發表的演講。

"You think you just fell out of a coconut tree?" she said, quoting something she says her mom told her as a child. She burst into a laugh before switching tone and saying solemnly, "You exist in the context of all in which you live and what came before you."

“你以為你剛從椰子樹上掉下來？”她引用了她小時候媽媽告訴她的話。她突然大笑起來，然後改變語氣，嚴肅地說：“你存在於你所生活的一切以及你之前發生的一切的背景中。”

Madam Vice President, we are ready to help. pic.twitter.com/y8baSx44FL

副總統女士，我們已準備好提供協助。 pic.twitter.com/y8baSx44FL

The clip was heavily memed in images in videos on various social media platforms, both by supporters and detractors who used it to make fun of her.

這段影片在各種社群媒體平台上的影片影像中被大量模仿，支持者和批評者都用它來取笑她。

The Democratic Party has decided to own it and proliferate the Kamala-coconut connection.

民主黨決定擁有它並擴大卡馬拉與椰子的聯繫。

pic.twitter.com/xJPkuPc69o

pic.twitter.com/xJPkuPc69o

On X, Hawaii Sen. Brian Schatz posted a picture of himself climbing a coconut tree, with the caption, "Madam Vice President, we are ready to help," while Colorado Gov. Jared Polis signed off his endorsement post with coconut emojis.

X 日，夏威夷參議員布萊恩·沙茨(Brian Schatz) 發布了一張自己爬上椰子樹的照片，並配文：“副總統女士，我們已準備好提供幫助”，而科羅拉多州州長賈裡德·波利斯(Jared Polis) 用椰子表情符號簽署了他的代言帖子。

A Washington, D.C., nightclub introduced a shot called Pina Kamala. The "Kamala Harris meme coin" KAMA more than doubled in value among cryptocurrency traders Sunday.

華盛頓特區的一家夜總會推出了一種名為 Pina Kamala 的飲料。週日，“卡馬拉·哈里斯模因幣”KAMA 在加密貨幣交易員中的價值增加了一倍多。

Many viral memes circulating combine the brat and coconut themes, remixing the clip of her speech with Charli XCX songs.

許多病毒式傳播的迷因結合了小子和椰子的主題，將她的演講片段與 Charli XCX 的歌曲重新混合。

why did I stay up till 3am making a

為什麼我要熬夜到凌晨 3 點