「Hawk Tuah」迷因：引發有關社群媒體力量和網路趨勢所有權的討論的病毒現象

網路空間充斥著「Hawk Tuah」迷因，這是一個擬聲流行語，源自 2024 年 6 月病毒式傳播的 YouTube 電視貼文。

The “Hawk Tuah” meme has taken the internet by storm, but what's the origin story behind this viral catchphrase?

「Hawk Tuah」迷因席捲了互聯網，但這個病毒流行語背後的起源故事是什麼？

The phrase “Hawk Tuah” originated from a street interview conducted by Tim & Dee TV, a vox pop YouTube channel, in the Broadway district of Nashville, Tennessee. The interview was conducted in June 2024 and featured a group of young American women being asked about what makes a man go crazy in bed.

「Hawk Tuah」一詞源自於田納西州納許維爾百老匯區 Vox Pop YouTube 頻道 Tim & Dee TV 進行的街頭採訪。這次訪談於 2024 年 6 月進行，一群年輕的美國女性被問到是什麼讓男人在床上瘋狂。

When asked this question, Haliey Welch, one of the women being interviewed, responded with the catchphrase “Hawk Tuah.” The video of the interview was uploaded to YouTube on June 11, 2024, and quickly went viral, spreading across TikTok, Instagram, and YouTube.

當被問及這個問題時，接受採訪的女性之一哈莉·韋爾奇 (Haliey Welch) 用一句口號“Hawk Tuah”作為回應。該訪談影片於 2024 年 6 月 11 日上傳到 YouTube，並迅速在 TikTok、Instagram 和 YouTube 上瘋傳。

Welch, who became known as the “Hawk Tuah Girl,” gained a large social media following and media attention after the video went viral. She created an Instagram account, set up a company, and registered several trademarks related to the phrase.

韋爾奇被稱為“Hawk Tuah Girl”，在影片瘋傳後，她獲得了大量社交媒體粉絲和媒體關注。她創建了一個 Instagram 帳戶，成立了一家公司，並註冊了多個與該短語相關的商標。

Welch also began selling merchandise themed on the phrase and making paid appearances. On August 15, 2024, she threw the ceremonial first pitch of a New York Mets game and launched a podcast, “Talk Tuah,” under the Betr media company co-founded by Jake Paul.

韋爾奇也開始販售以這句話為主題的商品並付費露面。 2024 年 8 月 15 日，她在紐約大都會隊的比賽中投出了第一球，並在傑克·保羅 (Jake Paul) 共同創立的 Betr 媒體公司旗下推出了播客“Talk Tuah”。

However, the virality of the “Hawk Tuah” meme has also been plagued by controversy. Tim & Dee TV, the creators of the original video, have expressed disappointment and frustration over not receiving recognition for Welch's fame.

然而，「Hawk Tuah」迷因的病毒式傳播也引發了爭議。原始影片的創作者 Tim & Dee TV 對韋爾奇的名氣沒有被認可表示失望和沮喪。

Additionally, a recent lawsuit has been filed against Welch for the improper promotion and sale of a cryptocurrency meme coin known as the “Hawk Token” (3).

此外，最近還針對韋爾奇提起訴訟，指控其不當推廣和銷售一種名為「Hawk Token」的加密貨幣迷因幣 (3)。