“Hawk Tuah”模因：引发有关社交媒体力量和互联网趋势所有权的讨论的病毒现象

网络空间中充斥着“Hawk Tuah”模因，这是一个拟声流行语，源自 2024 年 6 月病毒式传播的 YouTube 电视帖子。

The “Hawk Tuah” meme has taken the internet by storm, but what's the origin story behind this viral catchphrase?

“Hawk Tuah”模因席卷了互联网，但这个病毒流行语背后的起源故事是什么？

The phrase “Hawk Tuah” originated from a street interview conducted by Tim & Dee TV, a vox pop YouTube channel, in the Broadway district of Nashville, Tennessee. The interview was conducted in June 2024 and featured a group of young American women being asked about what makes a man go crazy in bed.

“Hawk Tuah”一词源自田纳西州纳什维尔百老汇区 Vox Pop YouTube 频道 Tim & Dee TV 进行的街头采访。这次采访于 2024 年 6 月进行，一群年轻的美国女性被问及是什么让男人在床上疯狂。

When asked this question, Haliey Welch, one of the women being interviewed, responded with the catchphrase “Hawk Tuah.” The video of the interview was uploaded to YouTube on June 11, 2024, and quickly went viral, spreading across TikTok, Instagram, and YouTube.

当被问及这个问题时，接受采访的女性之一哈莉·韦尔奇 (Haliey Welch) 用一句口号“Hawk Tuah”作为回应。该采访视频于 2024 年 6 月 11 日上传到 YouTube，并迅速在 TikTok、Instagram 和 YouTube 上疯传。

Welch, who became known as the “Hawk Tuah Girl,” gained a large social media following and media attention after the video went viral. She created an Instagram account, set up a company, and registered several trademarks related to the phrase.

韦尔奇被称为“Hawk Tuah Girl”，在视频疯传后，她获得了大量社交媒体粉丝和媒体关注。她创建了一个 Instagram 帐户，成立了一家公司，并注册了多个与该短语相关的商标。

Welch also began selling merchandise themed on the phrase and making paid appearances. On August 15, 2024, she threw the ceremonial first pitch of a New York Mets game and launched a podcast, “Talk Tuah,” under the Betr media company co-founded by Jake Paul.

韦尔奇还开始销售以这句话为主题的商品并付费露面。 2024 年 8 月 15 日，她在纽约大都会队的比赛中投出了第一球，并在杰克·保罗 (Jake Paul) 共同创立的 Betr 媒体公司旗下推出了播客“Talk Tuah”。

However, the virality of the “Hawk Tuah” meme has also been plagued by controversy. Tim & Dee TV, the creators of the original video, have expressed disappointment and frustration over not receiving recognition for Welch's fame.

然而，“Hawk Tuah”模因的病毒式传播也引发了争议。原始视频的创作者 Tim & Dee TV 对韦尔奇的名气没有得到认可表示失望和沮丧。

Additionally, a recent lawsuit has been filed against Welch for the improper promotion and sale of a cryptocurrency meme coin known as the “Hawk Token” (3).

此外，最近还针对韦尔奇提起诉讼，指控其不当推广和销售一种名为“Hawk Token”的加密货币模因币 (3)。