Aethir與SuperScale合作，探索分散的雲技術如何降低用戶獲取成本

雲遊戲基礎架構提供商Aethir與用戶獲取公司Superscale合作，探討了分散的雲技術如何降低獲取遊戲行業中新用戶的成本上漲。

Aether, a provider of cloud gaming infrastructure, has partnered with user acquisition firm SuperScale to explore how decentralized cloud technology can help reduce the rising costs of acquiring new users in the gaming industry. Their joint case study suggests that Aethir’s streaming infrastructure could significantly lower acquisition expenses and increase player engagement, presenting an interesting alternative to traditional app store models, which usually take a 30 percent commission on game revenue.

雲遊戲基礎架構的提供商Aether與用戶獲取公司SuperScale合作，探討了分散的雲技術如何幫助降低獲取遊戲行業中新用戶的成本上漲。他們的聯合案例研究表明，Aethir的流媒體基礎架構可以大大降低採集費用並增加玩家的參與度，這是傳統App Store車型的有趣替代方案，這通常在遊戲收入上佔30％。

The study, which is part of Aethir’s broader initiative to highlight the potential of decentralized cloud gaming, focused on a popular mobile game, Tiny Tower, to evaluate how a cloud-based instant play experience would impact user engagement and performance. The study was divided into two phases.

這項研究是Aethir更廣泛的舉措的一部分，該計劃旨在強調分散的雲遊戲的潛力，該研究的重點是流行的手機遊戲Tiny Tower，以評估基於雲的即時遊戲體驗如何影響用戶的參與度和性能。該研究分為兩個階段。

In Phase 1, SuperScale tested different user entry points to the game using A/B/C experiments. One group of users was directed to the traditional app download, another was offered an “Instant Play” feature via cloud streaming, and the third was given a “Stream Now” option.

在第1階段，SuperScale使用A/B/C實驗測試了對遊戲的不同用戶入口點。一組用戶被指向傳統應用程序下載，另一組用戶通過雲流提供了“即時遊戲”功能，第三個被給出了“立即流”選項。

The results showed that the “Stream Now” integration generated a 35 percent higher click-through rate (CTR) and a 45 percent higher conversion rate compared to the download integration. Additionally, 43 percent more users chose instant play when given the option. This suggests that users responded better to the convenience of immediate access, especially when offered in a clear and engaging manner.

結果表明，與下載集成相比，“立即流”集成產生的點擊率（CTR）高35％，轉化率提高了45％。此外，有43％的用戶在獲得選項時選擇即時遊戲。這表明用戶對即時訪問的便利做出了更好的反應，尤其是在以清晰而引人入勝的方式提供時。

Phase 2 of the study focused on early return on ad spend (ROAS) and engagement metrics, splitting users between traditional app downloads and the cloud streaming experience. This second test built upon the first phase to examine the broader implications of the two approaches.

該研究的第二階段集中於提前回報廣告支出（ROAS）和參與度指標，將用戶分配在傳統的應用程序下載和雲流媒體體驗之間。第二次測試基於第一階段，以研究兩種方法的更廣泛含義。

The second test revealed even more encouraging statistics: users who accessed the game via Aethir’s stream showed a 143 percent increase in preference over app store downloads. D7 ROAS rose by 75 percent, average revenue per user jumped by 93 percent, and session length and retention metrics also improved substantially. Day one retention increased by 60 percent and day seven retention by 80 percent.

第二次測試顯示了更令人鼓舞的統計數據：通過Aethir的流訪問遊戲的用戶顯示，與App Store下載相比，優先級增長了143％。 D7 ROAS上升了75％，每位用戶的平均收入增長了93％，並且會話長度和保留指標也有所改善。第一天的保留率增加了60％，第七天的保留率增加了80％。

These findings support the idea that cloud-based instant play features not only improve initial engagement but also encourage longer-term user interaction and monetization. Aethir and SuperScale argue that this new model can benefit various sectors of the gaming industry, particularly live service games, MMOs, and developers targeting emerging markets where hardware limitations often restrict access to high-end games.

這些發現支持這樣的想法：基於雲的即時遊戲功能不僅可以改善初始參與度，還可以鼓勵長期的用戶互動和貨幣化。 Aethir和Superscale認為，這種新模型可以使遊戲行業的各個領域受益，尤其是現場服務遊戲，MMO和針對新興市場的開發人員，這些市場通常會限制對高端遊戲的訪問。

Beyond bypassing app stores, Aethir’s model opens new monetization paths. Without platform fees, studios can implement direct microtransactions, subscriptions, or ad-based models more profitably. It also allows games to run across a wider range of devices—including PCs, smartphones, and smart TVs—using a single codebase.

除了繞過應用商店外，Aethir的模型還打開了新的獲利路徑。如果沒有平台費用，工作室可以更有利可圖地實施直接的微交易，訂閱或基於廣告的模型。它還允許遊戲使用單個代碼庫跨越更廣泛的設備（包括PC，智能手機和智能電視）。

As the industry continues to adjust to new technological and economic landscapes, Aethir’s decentralized GPU cloud infrastructure, which is contributed by users in exchange for Web3 tokens, presents an interesting avenue for exploring alternative user acquisition and engagement strategies. The results of the SuperScale case study offer early evidence that embracing cloud gaming could be a strategic shift for developers looking to expand reach and cut costs in a changing digital landscape.

隨著行業繼續適應新的技術和經濟景觀，Aethir的分散GPU雲基礎架構是由用戶構成的，以換取Web3代幣，為探索替代性用戶獲取和參與策略提供了有趣的途徑。超級案例研究的結果提供了早期的證據，表明擁抱雲遊戲可能是希望在不斷變化的數字景觀中擴大覆蓋範圍和降低成本的開發商的戰略轉變。