Aethir与SuperScale合作，探索分散的云技术如何降低用户获取成本

云游戏基础架构提供商Aethir与用户获取公司Superscale合作，探讨了分散的云技术如何降低获取游戏行业中新用户的成本上涨。

Aether, a provider of cloud gaming infrastructure, has partnered with user acquisition firm SuperScale to explore how decentralized cloud technology can help reduce the rising costs of acquiring new users in the gaming industry. Their joint case study suggests that Aethir’s streaming infrastructure could significantly lower acquisition expenses and increase player engagement, presenting an interesting alternative to traditional app store models, which usually take a 30 percent commission on game revenue.

云游戏基础架构的提供商Aether与用户获取公司SuperScale合作，探讨了分散的云技术如何帮助降低获取游戏行业中新用户的成本上涨。他们的联合案例研究表明，Aethir的流媒体基础架构可以大大降低采集费用并增加玩家的参与度，这是传统App Store车型的有趣替代方案，这通常在游戏收入上占30％。

The study, which is part of Aethir’s broader initiative to highlight the potential of decentralized cloud gaming, focused on a popular mobile game, Tiny Tower, to evaluate how a cloud-based instant play experience would impact user engagement and performance. The study was divided into two phases.

这项研究是Aethir更广泛的举措的一部分，该计划旨在强调分散的云游戏的潜力，该研究的重点是流行的手机游戏Tiny Tower，以评估基于云的即时游戏体验如何影响用户的参与度和性能。该研究分为两个阶段。

In Phase 1, SuperScale tested different user entry points to the game using A/B/C experiments. One group of users was directed to the traditional app download, another was offered an “Instant Play” feature via cloud streaming, and the third was given a “Stream Now” option.

在第1阶段，SuperScale使用A/B/C实验测试了对游戏的不同用户入口点。一组用户被指向传统应用程序下载，另一组用户通过云流提供了“即时游戏”功能，第三个被给出了“立即流”选项。

The results showed that the “Stream Now” integration generated a 35 percent higher click-through rate (CTR) and a 45 percent higher conversion rate compared to the download integration. Additionally, 43 percent more users chose instant play when given the option. This suggests that users responded better to the convenience of immediate access, especially when offered in a clear and engaging manner.

结果表明，与下载集成相比，“立即流”集成产生的点击率（CTR）高35％，转化率提高了45％。此外，有43％的用户在获得选项时选择即时游戏。这表明用户对即时访问的便利做出了更好的反应，尤其是在以清晰而引人入胜的方式提供时。

Phase 2 of the study focused on early return on ad spend (ROAS) and engagement metrics, splitting users between traditional app downloads and the cloud streaming experience. This second test built upon the first phase to examine the broader implications of the two approaches.

该研究的第二阶段集中于提前回报广告支出（ROAS）和参与度指标，将用户分配在传统的应用程序下载和云流媒体体验之间。第二次测试基于第一阶段，以研究两种方法的更广泛含义。

The second test revealed even more encouraging statistics: users who accessed the game via Aethir’s stream showed a 143 percent increase in preference over app store downloads. D7 ROAS rose by 75 percent, average revenue per user jumped by 93 percent, and session length and retention metrics also improved substantially. Day one retention increased by 60 percent and day seven retention by 80 percent.

第二次测试显示了更令人鼓舞的统计数据：通过Aethir的流访问游戏的用户显示，与App Store下载相比，优先级增长了143％。 D7 ROAS上升了75％，每位用户的平均收入增长了93％，并且会话长度和保留指标也有所改善。第一天的保留率增加了60％，第七天的保留率增加了80％。

These findings support the idea that cloud-based instant play features not only improve initial engagement but also encourage longer-term user interaction and monetization. Aethir and SuperScale argue that this new model can benefit various sectors of the gaming industry, particularly live service games, MMOs, and developers targeting emerging markets where hardware limitations often restrict access to high-end games.

这些发现支持这样的想法：基于云的即时游戏功能不仅可以改善初始参与度，还可以鼓励长期的用户互动和货币化。 Aethir和Superscale认为，这种新模型可以使游戏行业的各个领域受益，尤其是现场服务游戏，MMO和针对新兴市场的开发人员，这些市场通常会限制对高端游戏的访问。

Beyond bypassing app stores, Aethir’s model opens new monetization paths. Without platform fees, studios can implement direct microtransactions, subscriptions, or ad-based models more profitably. It also allows games to run across a wider range of devices—including PCs, smartphones, and smart TVs—using a single codebase.

除了绕过应用商店外，Aethir的模型还打开了新的获利路径。如果没有平台费用，工作室可以更有利可图地实施直接的微交易，订阅或基于广告的模型。它还允许游戏使用单个代码库跨越更广泛的设备（包括PC，智能手机和智能电视）。

As the industry continues to adjust to new technological and economic landscapes, Aethir’s decentralized GPU cloud infrastructure, which is contributed by users in exchange for Web3 tokens, presents an interesting avenue for exploring alternative user acquisition and engagement strategies. The results of the SuperScale case study offer early evidence that embracing cloud gaming could be a strategic shift for developers looking to expand reach and cut costs in a changing digital landscape.

随着行业继续适应新的技术和经济景观，Aethir的分散GPU云基础架构是由用户构成的，以换取Web3代币，为探索替代性用户获取和参与策略提供了有趣的途径。超级案例研究的结果提供了早期的证据，表明拥抱云游戏可能是希望在不断变化的数字景观中扩大覆盖范围和降低成本的开发商的战略转变。