ZynCoin Meme 代币与烟草巨头菲利普莫里斯公司修补关系

这家财富 500 强公司最初要求终止以​​尼古丁袋命名的加密货币，但在意识到没有实体可以起诉后放弃了这一要求。

Philip Morris, the tobacco giant that owns Zyn nicotine pouches, initially sent a cease-and-desist letter to the founder of a meme coin named after the product. After realizing there was no entity to sue, Philip Morris backed down on its demands.

拥有 Zyn 尼古丁袋的烟草巨头菲利普·莫里斯最初向以该产品命名的模因币的创始人发出了一封停止函。在意识到没有实体可以起诉后，菲利普莫里斯公司放弃了自己的要求。

The founder of a meme coin named after a hyper-popular nicotine pouch has extinguished a legal threat from the Fortune 500 tobacco giant behind the cigarette substitute.

以极受欢迎的尼古丁袋命名的模因硬币的创始人消除了来自卷烟替代品背后的财富 500 强烟草巨头的法律威胁。

After being notified of the token by a CoinDesk story, Philip Morris, the Fortune 500 company that owns Zyn manufacturer Swedish Match, sent ZynCoin founder Colton Kirkpatrick a cease-and-desist letter in the first week of April. The letter, reviewed by CoinDesk, demanded he put the token in the proverbial ashtray.

在通过 CoinDesk 报道通知该代币后，拥有 Zyn 制造商瑞典火柴 (Swedish Match) 的财富 500 强公司菲利普·莫里斯 (Philip Morris) 在 4 月的第一周向 ZynCoin 创始人科尔顿·柯克帕特里克 (Colton Kirkpatrick) 发送了一封停止函。 CoinDesk 审阅了这封信，要求他将代币放入众所周知的烟灰缸中。

"ZynCoin was to immediately discontinue all use of 'ZYN Coin,' 'ZynCoin,' and any reference to ZYN products or any other images confusingly similar to the ZYN mark," the letter read.

信中写道：“ZynCoin 将立即停止使用‘ZYN Coin’、‘ZynCoin’以及任何对 ZYN 产品的引用或任何其他与 ZYN 商标容易混淆的图像。”

Kirkpatrick pushed back and reached a compromise: The prefix “zyn” will stay in the token's name, but the team will make minor changes in its marketing.

柯克帕特里克进行了反击并达成了妥协：前缀“zyn”将保留在代币名称中，但团队将在营销方面进行微小的改变。

"They wanted to cease and desist the entirety of Zyncoin, which was problematic because it's etched into the smart contract and the coin on-chain," Kirkpatrick told CoinDesk in an interview. "There's no 'off' button."

柯克帕特里克在接受 CoinDesk 采访时表示：“他们想要停止并终止整个 Zyncoin，这是有问题的，因为它被蚀刻到智能合约和链上硬币中。” “没有‘关闭’按钮。”

There's also no entity, centralized or otherwise, behind the Zyn token, which runs on the Ethereum blockchain. So Kirkpatrick was limited in what he could do to satisfy Philip Morris' trademark fit.

在以太坊区块链上运行的 Zyn 代币背后也没有任何实体，无论是中心化的还是其他形式。因此，柯克帕特里克在满足菲利普莫里斯公司的标志性契合方面所能做的事情是有限的。

Philip Morris eventually figured this out, and after speaking with Kirkpatrick and his counsel, the company backed down on its demands.

菲利普·莫里斯最终明白了这一点，在与柯克帕特里克及其律师交谈后，该公司放弃了自己的要求。

"They went from wanting the whole project to cease and desist to, after researching, realizing they couldn't easily sue or stop the coin due to its decentralized nature," Kirkpatrick said.

柯克帕特里克说：“他们从希望整个项目停止并停止，经过研究，意识到由于其去中心化的性质，他们无法轻易起诉或停止该代币。”

"For the avoidance of any doubt, Kirkpatrick may use '$ZYN,' 'ZynCoin,' 'Zyncoin,' and 'ZYNCoin,' (the 'Permitted Marks')," a final version of an agreement between the tobacco giant and Kirkpatrick reads.

“为避免任何疑问，柯克帕特里克可以使用‘$ZYN’、‘ZynCoin’、‘Zyncoin’和‘ZYNCoin’（‘许可标记’），”烟草巨头与柯克帕特里克之间协议的最终版本读。

Kirkpatrick's counsel pointed out to Phillip Morris that there are plenty of other companies with z-y-n in their names, and any infringement created by the Zyn token would be minimal because it's not a competing product to nicotine pouches.

柯克帕特里克的律师向菲利普·莫里斯指出，还有很多其他公司的名称中含有 zyn，Zyn 代币造成的任何侵权都是最小的，因为它不是尼古丁袋的竞争产品。

The compromise: Add a dollar sign in front of "Zyn" to clearly indicate Zyncoin is a cryptocurrency, and remove references to specific circular canisters on the project's website to avoid possible brand confusion.

妥协方案：在“Zyn”前面添加一个美元符号，以明确表明 Zyncoin 是一种加密货币，并删除项目网站上对特定圆形罐的引用，以避免可能的品牌混淆。

An email to the U.S. general counsel for Swedish Match, the Philip Morris subsidiary responsible for Zyn, went unreturned.

菲利普莫里斯公司负责 Zyn 的子公司瑞典火柴公司 (Swedish Match) 向其美国总法律顾问发送了一封电子邮件，但没有得到回复。

The contretemps may be a sign of disputes to come as meme coins named after celebrities or consumer products without any formal ties proliferate. It also shows that brands or celebs can do only so much to stop crypto projects from piggybacking on their names.

随着以名人命名的模因币或没有任何正式联系的消费品激增，这些意外事件可能是争议的征兆。它还表明，品牌或名人只能做这么多来阻止加密项目利用他们的名字。

"The practicalities of enforcing compliance within a decentralized community present unique challenges," said Florida-based digital assets attorney John Montague, who was not involved in the case. "Even if the founder can change the website to remove infringing materials, the decentralized decision-making process inherent to DAOs adds another layer of complexity."

“在去中心化社区内强制合规的实际情况带来了独特的挑战，”佛罗里达州的数字资产律师约翰·蒙塔古（John Montague）表示，他没有参与此案。 “即使创始人可以更改网站以删除侵权材料，DAO 固有的去中心化决策过程又增加了一层复杂性。”

For example, "token holders might refuse to approve proposals to alter on-chain details, making compliance with legal demands difficult," Montague said.

例如，“代币持有者可能会拒绝批准改变链上细节的提议，从而使遵守法律要求变得困难，”蒙塔古说。

There have been prior attempts to stamp out unofficial, fan-made crypto homages to real-world products. Nintendo's lawyers quickly doused NFTs and Metaverse games using the company's recognizable characters during the height of the last crypto bull market.

之前曾尝试消除非官方的、粉丝制作的对现实世界产品的加密致敬。在上一次加密货币牛市的鼎盛时期，任天堂的律师很快就使用该公司可识别的角色来扑灭 NFT 和 Metaverse 游戏。

But these all relied on centralized entities as hosts. Entities that could be served.

但这些都依赖于中心化实体作为宿主。可以服务的实体。

Ross Feingold, special counsel at Taiwan's Titan Attorneys-at-Law, told CoinDesk that if enough effort were made, there could be means to serve entities on-chain through a non-fungible token, though this could be time-consuming and costly.

台湾泰坦律师事务所的特别顾问 Ross Feingold 告诉 CoinDesk，如果付出足够的努力，可能会有办法通过不可替代的代币为链上实体提供服务，尽管这可能既耗时又昂贵。

"You might just consider the cost as being cost-prohibitive to start sending demand letters anyway," he said.

“你可能只是认为无论如何开始发送​​需求信的成本都太高了，”他说。

"But I can imagine where there'd be some situations where you say, 'we're not really suffering any harm here,'" Feingold continued, noting that there's not an obvious case of brand damage or confusion with the token and the Zyn pouch.

“但我可以想象在某些情况下你会说，‘我们在这里并没有真正遭受任何伤害，’”Feingold 继续说道，并指出不存在明显的品牌损害或代币与 Zyn 混淆的情况。小袋。

After all, Zyn token holders are buying the token out of admiration for the product; the coin is free advertising for a company that can't buy it. Philip Morris and other tobacco giants have been banned from advertising their products on TV in the U.S. since the 1980s. Then in 1998, the Clinton White House cut off transit, billboards, and product placements, virtually killing tobacco advertising entirely.

毕竟，Zyn 代币持有者购买代币是出于对产品的钦佩；该硬币是为无法购买它的公司提供的免费广告。自 20 世纪 80 年代以来，菲利普·莫里斯 (Philip Morris) 和其他烟草巨头就被禁止在美国电视上为其产品做广告。然后在 1998 年，克林顿政府切断了交通、广告牌和植入式广告，几乎完全消灭了烟草广告。

Montague said there might be

蒙塔古说可能有