Telegram 拥抱 Toncoin，推出广告收入分享和社区奖励计划

Telegram 宣布了一项新的广告收入分享计划，该计划将允许频道所有者从使用 Toncoin 购买的广告中获得 50% 的收入。此举推高了 Toncoin 的价格，最近触及 5.69 美元的历史新高。 Toncoin 社区奖励计划 The Open League 也将于今天启动，为项目和用户提供超过 3000 万枚 Toncoin 奖励。

Telegram Embraces Toncoin, Unveiling Ad Revenue Sharing and Community Rewards Program

Telegram 拥抱 Toncoin，推出广告收入分享和社区奖励计划

March 27, 2023

2023 年 3 月 27 日

Telegram Enhances Toncoin Integration with Ad Revenue Sharing

Telegram 增强了 Toncoin 与广告收入共享的集成

Telegram has significantly expanded its integration with the Toncoin (TON) blockchain, announcing on Sunday that it will distribute 50% of advertising revenue to owners of public channels with at least 1,000 subscribers. This move introduces a novel advertising model where users can purchase ads using TON.

Telegram 显着扩大了与 Toncoin (TON) 区块链的整合，周日宣布将向拥有至少 1,000 名订阅者的公共频道所有者分配 50% 的广告收入。此举引入了一种新颖的广告模式，用户可以使用 TON 购买广告。

"Anyone can now promote their bot or channel—with as low as a handful of Toncoins," Telegram stated on its website.

Telegram 在其网站上表示：“现在任何人都可以用少量的 Toncoin 来推广他们的机器人或频道。”

The new advertising model aims to address privacy concerns prevalent in traditional web3 advertising, which often relies on collecting user data. Telegram emphasized that its ads "are not based on user data (...) and depend only on the channel in which you see them."

新的广告模式旨在解决传统 web3 广告中普遍存在的隐私问题，这些广告通常依赖于收集用户数据。 Telegram 强调，其广告“并非基于用户数据（……），而仅取决于您看到它们的渠道”。

Surge in TON Price and Total Value Locked

TON 价格和锁定总价值飙升

Following the announcement, TON's price experienced a surge of over 6% before consolidating. Anticipation for the launch of the Toncoin community rewards program, dubbed The Open League, has also contributed to increased interest in TON.

消息公布后，TON 的价格在盘整之前飙升了 6% 以上。对 Toncoin 社区奖励计划（称为“开放联盟”）推出的期待也增加了人们对 TON 的兴趣。

The Open League: Community Rewards Initiative

公开联赛：社区奖励计划

The Open League, commencing today, provides a platform for projects and users within the TON blockchain to earn rewards worth over 30 million Toncoin, valued at more than $115 million. Projects will receive $15 million in rewards, while users can share $100 million for engaging with these projects.

今天开始的开放联盟为 TON 区块链内的项目和用户提供了一个平台，以获得价值超过 3000 万个 Toncoin 的奖励，价值超过 1.15 亿美元。项目将获得 1500 万美元的奖励，而参与这些项目的用户则可以分享 1 亿美元。

Increased Attention on TON Projects

With TON being the designated currency for ad purchases and the Open League rewards program, projects on the TON blockchain may garner increased attention, potentially fueling a rise in Toncoin's value.

随着 TON 成为广告购买和公开联赛奖励计划的指定货币，TON 区块链上的项目可能会引起更多关注，从而有可能推动 Toncoin 价值的上涨。

TON's March Rally and All-Time High

TON 的三月反弹和历史新高

TON's recent performance has been positive, with over 100% growth in March, rising from $2.48 on March 1 to an all-time high of $5.69 on March 25. This rally was partly attributed to earlier hints of the TON ad revenue program by Telegram CEO Pavel Durov and the announcement of The Open League initiative.

TON 最近的表现一直不错，3 月份增长超过 100%，从 3 月 1 日的 2.48 美元上涨到 3 月 25 日的历史新高 5.69 美元。这一上涨部分归因于 Telegram 首席执行官早些时候暗示的 TON 广告收入计划帕维尔·杜罗夫和公开联赛倡议的宣布。

Steady Rise in Total Value Locked and Active Users

锁定总价值和活跃用户稳步上升

According to data from DeFiLlama, since the announcement of the ad revenue sharing and rewards programs, Total Value Locked (TVL) on TON has increased from $59 million to $100 million, accompanied by a steady increase in daily active users.

根据 DeFiLlama 的数据，自广告收入分成和奖励计划宣布以来，TON 上的总锁定价值（TVL）已从 5900 万美元增加到 1 亿美元，伴随着每日活跃用户的稳步增长。