Telegram Embraces Toncoin, Unveiling Ad Revenue Sharing and Community Rewards Program

Telegram has announced a new ad revenue-sharing program that will allow channel owners to earn 50% of the revenue generated from ads purchased with Toncoin. This move has boosted the price of Toncoin, which recently hit an all-time high of $5.69. The Toncoin community rewards program, The Open League, is also set to launch today, offering over 30 million Toncoin in rewards to projects and users.

Telegram Embraces Toncoin, Unveiling Ad Revenue Sharing and Community Rewards Program

March 27, 2023

Telegram Enhances Toncoin Integration with Ad Revenue Sharing

Telegram has significantly expanded its integration with the Toncoin (TON) blockchain, announcing on Sunday that it will distribute 50% of advertising revenue to owners of public channels with at least 1,000 subscribers. This move introduces a novel advertising model where users can purchase ads using TON.

"Anyone can now promote their bot or channel—with as low as a handful of Toncoins," Telegram stated on its website.

The new advertising model aims to address privacy concerns prevalent in traditional web3 advertising, which often relies on collecting user data. Telegram emphasized that its ads "are not based on user data (...) and depend only on the channel in which you see them."

Surge in TON Price and Total Value Locked

Following the announcement, TON's price experienced a surge of over 6% before consolidating. Anticipation for the launch of the Toncoin community rewards program, dubbed The Open League, has also contributed to increased interest in TON.

The Open League: Community Rewards Initiative

The Open League, commencing today, provides a platform for projects and users within the TON blockchain to earn rewards worth over 30 million Toncoin, valued at more than $115 million. Projects will receive $15 million in rewards, while users can share $100 million for engaging with these projects.

Increased Attention on TON Projects

With TON being the designated currency for ad purchases and the Open League rewards program, projects on the TON blockchain may garner increased attention, potentially fueling a rise in Toncoin's value.

TON's March Rally and All-Time High

TON's recent performance has been positive, with over 100% growth in March, rising from $2.48 on March 1 to an all-time high of $5.69 on March 25. This rally was partly attributed to earlier hints of the TON ad revenue program by Telegram CEO Pavel Durov and the announcement of The Open League initiative.

Steady Rise in Total Value Locked and Active Users

According to data from DeFiLlama, since the announcement of the ad revenue sharing and rewards programs, Total Value Locked (TVL) on TON has increased from $59 million to $100 million, accompanied by a steady increase in daily active users.