要点摘要

1。web3的普及道路：漫长而困难的道路

The road to popularization of Web3 has been a long and difficult one. Although mass adoption has always been the core goal of the industry, substantial user growth has yet to emerge. Technological advances such as account abstraction and transaction speed-up have lowered some barriers, but have failed to significantly increase the number of active users.

Web3普及的道路是漫长而艰难的道路。尽管大规模采用一直是该行业的核心目标，但尚未出现大量用户的增长。诸如账户抽象和交易加速之类的技术进步降低了一些障碍，但未能显着增加活跃用户的数量。

The recent meme coin craze represented by Chillguy and Chillguy and Trump briefly activated public interest. However, on-chain data platform Moonshot shows that most $Trump investors suffered losses and exited shortly after their initial purchases - either passively holding or leaving the ecosystem completely. This pattern of speculative entry and rapid exit contributes little to long-term growth and may even damage public perception.

Chillguy和Chillguy和Trump代表的最近的Meme硬币热潮短暂激活了公众的兴趣。但是，链链数据平台月光螺旋表明，大多数$特朗普的投资者遭受了损失，并在初次购买后不久就退出了 - 要么被动持有或完全离开生态系统。这种投机性进入和快速退出模式对长期增长几乎没有贡献，甚至可能损害公众的看法。

To achieve true Web3 adoption, the industry’s focus must shift to users’ continued perception of value — going beyond short-term financial gains and building a stable, engaged user base.

为了实现真正的Web3采用，行业的重点必须转向用户对价值的持续感知 - 超越短期财务收益并建立一个稳定的，参与的用户群。

Casual games have historically played a role in bridging new technologies to a wider audience. In the PC era, MUD games guided users to adapt to unfamiliar interfaces and network environments through engaging gameplay. In the era of smartphones, the entry barrier is lower. Intuitive casual games such as Fruit Ninja, Temple Run, and Angry Birds have attracted a wider and more diverse user base than MUD games in the PC era. These games become key catalysts for the diffusion of technology, guiding users to experience mobile features such as touch screens and gyroscopes without complicated instructions, and achieving technology acceptance through pleasant experiences.

历史上，休闲游戏在将新技术桥接给更广泛的受众中发挥了作用。在PC时代，Mud Games引导用户通过引人入胜的游戏玩法来适应陌生的接口和网络环境。在智能手机时代，进入障碍较低。与PC时代的泥游戏相比，诸如水果忍者，庙宇和愤怒的小鸟等直觉休闲游戏吸引了更广泛，更多样化的用户群。这些游戏成为技术扩散的关键催化剂，指导用户在没有复杂说明的情况下体验移动功能，例如触摸屏和陀螺仪，并通过愉快的体验获得技术接受。

Similarly, augmented reality technology follows a path more accessible to the public through games. Pokémon Go allows players to interact with digital characters in real-life scenarios, bringing AR into daily life without having to understand the underlying technology. Casual games, as “experience tutorials” for new technologies , are an effective tool for driving mass adoption by simplifying complex systems and providing intuitive value.

同样，增强现实技术遵循通过游戏更容易获得公众的道路。 PokémonGo允许玩家在现实生活中与数字角色互动，将AR带入日常生活，而不必了解基础技术。休闲游戏作为新技术的“体验教程”，是通过简化复杂系统并提供直观价值来推动质量采用的有效工具。

The same principle applies to Web3. Casual games provide a low-friction entry point to the ecosystem. Their short duration and simple mechanics allow users to explore Web3 with minimal risk. Meme coin transactions are similarly easy to use, but driven by speculation, with participants seeking quick profits and then exiting quickly. On the other hand, hardcore Web3 games have technical depth and rich content, but their complex entry process and long gameplay limit their mass appeal.

同样的原则适用于Web3。休闲游戏为生态系统提供了一个低摩擦的入口点。它们的持续时间和简单的机制使用户可以探索具有最小风险的Web3。模因硬币交易同样易于使用，但受到猜测的驱动，参与者寻求快速利润，然后快速退出。另一方面，硬核Web3游戏具有技术深度和丰富的内容，但是它们复杂的输入过程和长期游戏限制了他们的质量吸引力。

Casual games fill the middle ground, combining accessibility with sustained engagement, becoming a pragmatic path for large-scale adoption of Web3.

休闲游戏填补了中间地位，将可访问性与持续参与度相结合，成为大规模采用Web3的务实途径。

One company leading the integration of Web3 and casual games is Gomble Games (GOMBLE). Originating from the blockchain department of the Korean game studio 111 Percent, which has launched global hits such as "Random Dice" and "Lucky Defense", GOMBLE is committed to promoting the adoption of Web3 through accessible and highly engaging gaming experiences.

一家领导Web3和休闲游戏集成的公司是Gomble Games（Gomble）。 Gomble源自韩国游戏工作室的区块链部门111％，诸如“随机骰子”和“ Lucky Defence”之类的全球热门歌曲，致力于通过可访问且高度吸引人的游戏体验来促进Web3的采用。

GOMBLE's core principle is to "deliver fun." Web3 features are integrated into the gameplay in a way that does not interfere with the gaming experience, and this strategy has received strong support from the market. In 2024, GOMBLE completed over $10 million in financing from YZi Labs (formerly Binance Labs), Spartan, Hashed and other institutions.

Gomble的核心原则是“提供乐趣”。 Web3功能以不干扰游戏体验的方式集成到游戏玩法中，并且该策略得到了市场的大力支持。 2024年，Gomble从Yzi Labs（以前为Binance Labs），Spartan，Hashed和其他机构完成了超过1000万美元的融资。

GOMBLE has also proven its execution capabilities: it launched casual games such as "Merge Lion" and "Rumby Party" in 2024. Its Telegram platform game Eggdrop attracted 300,000 users within two days of its launch, and its monthly active users quickly exceeded 3 million, with daily active users reaching 600,000 and maintaining a high retention rate. Players highly praised the game quality and comprehensive experience of Eggdrop, showing outstanding gameplay and participation advantages in Telegram games. Through Eggdrop, GOMBLE has proved its ability to design high-performance and high-stickiness games in the Web3 ecosystem.

Gomble还证明了其执行能力：它在2024年推出了休闲游戏，例如“ Merge Lion”和“ Rumby Party”。其Telegram Platform Platform Game Game Eggdrop在推出后的两天内吸引了300,000个用户，其每月活跃用户很快超过300万，每天的活跃用户每天活跃的用户达到600,000，并达到了较高的保留率。玩家高度赞扬了鸡蛋盘的游戏质量和全面的体验，表现出出色的游戏玩法和电报游戏中的参与优势。通过Eggdrop，Gomble证明了其在Web3生态系统中设计高性能和高粘性游戏的能力。

Going beyond game development, GOMBLE's strategy is to build a complete Web3 ecosystem. Its strategy achieves long-term engagement through an architecture that connects users, developers, and content holders. The key is to understand the advantages and limitations of casual games - although the entry barrier is lowered, it often faces the challenges of short life cycle and high user churn rate. GOMBLE uses Web3 technology to create value outside of games and transform short-term gaming behaviors into long-term relationships.

除了游戏开发之外，Gomble的策略是建立一个完整的Web3生态系统。它的策略通过连接用户，开发人员和内容持有人的架构实现了长期参与度。关键是要了解休闲游戏的优势和局限性 - 尽管降低了进入障碍，但它通常面临短期生命周期和高用户流失率的挑战。 Gomble使用Web3技术在游戏之外创造价值，并将短期游戏行为转变为长期关系。

This model is like designing a theater backstage system and managing a troupe to ensure the continuous production of successful plays. To achieve its vision, the company operates: 1) GOMBLE SQUAD, a social gaming center; 2) GOMBLE BUILDERS, a developer platform; and 3) the native token $GM. The three work together to build a sustainable Web3 ecosystem and realize the vision of users co-creating content and sharing rewards.

该模型就像设计剧院后台系统并管理一个团体以确保成功的戏剧的持续生产。为了实现其愿景，该公司运营：1）社交游戏中心Gomble Squad； 2）Gomble Builder，开发人员平台； 3）本地令牌$ gm。这三个共同努力，建立一个可持续的Web3生态系统，并实现用户共同创建内容和共享奖励的愿景。

This module introduces a team mechanism of up to 10 people, and strengthens social attributes through collaborative tasks, team rankings and reward sharing. Analogous to team sports, it transforms individual games into collective achievements and increases participation time by

该模块介绍了多达10人的团队机制，并通过协作任务，团队排名和奖励共享来增强社会属性。类似于团队运动，它将单个游戏转变为集体成就，并通过