Summary of key points

1. The road to popularization of Web3: a long and difficult one

The road to popularization of Web3 has been a long and difficult one. Although mass adoption has always been the core goal of the industry, substantial user growth has yet to emerge. Technological advances such as account abstraction and transaction speed-up have lowered some barriers, but have failed to significantly increase the number of active users.

The recent meme coin craze represented by Chillguy and Chillguy and Trump briefly activated public interest. However, on-chain data platform Moonshot shows that most $Trump investors suffered losses and exited shortly after their initial purchases - either passively holding or leaving the ecosystem completely. This pattern of speculative entry and rapid exit contributes little to long-term growth and may even damage public perception.

To achieve true Web3 adoption, the industry’s focus must shift to users’ continued perception of value — going beyond short-term financial gains and building a stable, engaged user base.

Casual games have historically played a role in bridging new technologies to a wider audience. In the PC era, MUD games guided users to adapt to unfamiliar interfaces and network environments through engaging gameplay. In the era of smartphones, the entry barrier is lower. Intuitive casual games such as Fruit Ninja, Temple Run, and Angry Birds have attracted a wider and more diverse user base than MUD games in the PC era. These games become key catalysts for the diffusion of technology, guiding users to experience mobile features such as touch screens and gyroscopes without complicated instructions, and achieving technology acceptance through pleasant experiences.

Similarly, augmented reality technology follows a path more accessible to the public through games. Pokémon Go allows players to interact with digital characters in real-life scenarios, bringing AR into daily life without having to understand the underlying technology. Casual games, as “experience tutorials” for new technologies , are an effective tool for driving mass adoption by simplifying complex systems and providing intuitive value.

The same principle applies to Web3. Casual games provide a low-friction entry point to the ecosystem. Their short duration and simple mechanics allow users to explore Web3 with minimal risk. Meme coin transactions are similarly easy to use, but driven by speculation, with participants seeking quick profits and then exiting quickly. On the other hand, hardcore Web3 games have technical depth and rich content, but their complex entry process and long gameplay limit their mass appeal.

Casual games fill the middle ground, combining accessibility with sustained engagement, becoming a pragmatic path for large-scale adoption of Web3.

One company leading the integration of Web3 and casual games is Gomble Games (GOMBLE). Originating from the blockchain department of the Korean game studio 111 Percent, which has launched global hits such as "Random Dice" and "Lucky Defense", GOMBLE is committed to promoting the adoption of Web3 through accessible and highly engaging gaming experiences.

GOMBLE's core principle is to "deliver fun." Web3 features are integrated into the gameplay in a way that does not interfere with the gaming experience, and this strategy has received strong support from the market. In 2024, GOMBLE completed over $10 million in financing from YZi Labs (formerly Binance Labs), Spartan, Hashed and other institutions.

GOMBLE has also proven its execution capabilities: it launched casual games such as "Merge Lion" and "Rumby Party" in 2024. Its Telegram platform game Eggdrop attracted 300,000 users within two days of its launch, and its monthly active users quickly exceeded 3 million, with daily active users reaching 600,000 and maintaining a high retention rate. Players highly praised the game quality and comprehensive experience of Eggdrop, showing outstanding gameplay and participation advantages in Telegram games. Through Eggdrop, GOMBLE has proved its ability to design high-performance and high-stickiness games in the Web3 ecosystem.

Going beyond game development, GOMBLE's strategy is to build a complete Web3 ecosystem. Its strategy achieves long-term engagement through an architecture that connects users, developers, and content holders. The key is to understand the advantages and limitations of casual games - although the entry barrier is lowered, it often faces the challenges of short life cycle and high user churn rate. GOMBLE uses Web3 technology to create value outside of games and transform short-term gaming behaviors into long-term relationships.

This model is like designing a theater backstage system and managing a troupe to ensure the continuous production of successful plays. To achieve its vision, the company operates: 1) GOMBLE SQUAD, a social gaming center; 2) GOMBLE BUILDERS, a developer platform; and 3) the native token $GM. The three work together to build a sustainable Web3 ecosystem and realize the vision of users co-creating content and sharing rewards.

This module introduces a team mechanism of up to 10 people, and strengthens social attributes through collaborative tasks, team rankings and reward sharing. Analogous to team sports, it transforms individual games into collective achievements and increases participation time by