RockWallet：市场动荡中的加密资产管理堡垒

RockWallet 的自助式数字资产钱包在不断扩大交易选项、从 Wyre 获得新客户以及添加具有集中兑换功能的 PRO 版本的过程中蓬勃发展。受到对客户体验的“坚如磐石”承诺的鼓舞，RockWallet 受益于监管合规性，同时预计未来的增强功能，例如网络钱包、改进的冗余和去中心化应用程序集成。

RockWallet: A Bastion of Crypto Asset Management

RockWallet：加密资产管理的堡垒

Amidst the turbulent waters of the digital asset landscape, RockWallet emerges as a beacon of stability and customer-centricity, solidifying its position as a leading self-custodial digital asset wallet.

在数字资产格局的汹涌浪潮中，RockWallet 成为稳定和以客户为中心的灯塔，巩固了其作为领先的自我托管数字资产钱包的地位。

Surging Momentum and Unprecedented Growth

澎湃动力和前所未有的增长

Last month, RockWallet's triumph escalated with the acquisition of a money transmitter license (MTL) in New Mexico, empowering New Mexican residents to seamlessly store, buy, sell, and swap various cryptocurrencies, including BSV, BTC, BCH, ETH, USDC, and USDT. This strategic move marks an integral step in RockWallet's ambitious plan to obtain the remaining state approvals by year's end.

上个月，RockWallet 的胜利进一步升级，在新墨西哥州获得了货币传输许可证 (MTL)，使新墨西哥居民能够无缝存储、购买、出售和交换各种加密货币，包括 BSV、BTC、BCH、ETH、USDC 和泰达币。这一战略举措标志着 RockWallet 雄心勃勃的计划迈出了不可或缺的一步，该计划旨在在年底前获得剩余的国家批准。

Co-founder and president Steve Bailey reports a constant stream of inquiries from eager customers in unapproved states, showcasing the immense demand for RockWallet's exceptional services. Responding to this overwhelming interest, Bailey emphasizes RockWallet's unwavering commitment to customer satisfaction.

联合创始人兼总裁 Steve Bailey 报告称，来自未经批准的州的热心客户不断提出询问，这表明对 RockWallet 卓越服务的巨大需求。针对这种压倒性的兴趣，Bailey 强调了 RockWallet 对客户满意度的坚定承诺。

2023 culminated with a resounding note of optimism for RockWallet, as December witnessed a "massive spike" in both volume and revenue. This momentum propelled into January and February 2024, culminating in March being declared RockWallet's "best month ever," with both volume and revenue surpassing the combined tallies of January and February. Bailey attributes this surge to both renewed public interest in digital assets and the revolutionary introduction of RockWallet PRO.

2023 年，RockWallet 的乐观情绪达到了顶峰，12 月的交易量和收入都出现了“大幅飙升”。这种势头一直持续到 2024 年 1 月和 2 月，最终在 3 月被宣布为 RockWallet 的“有史以来最好的月份”，交易量和收入都超过了 1 月和 2 月的总和。 Bailey 将这种激增归因于公众对数字资产的重新兴趣以及 RockWallet PRO 的革命性推出。

RockWallet PRO: Unlocking Advanced Trading Options

RockWallet PRO：解锁高级交易选项

Launched in early March, RockWallet PRO introduced centralized exchange functions and advanced trading options for BSV pairs to the RockWallet app. Due to regulatory restrictions, PRO's expanded features are currently available exclusively to customers outside the U.S. and Canada. Despite these geographical limitations, Bailey reports an overwhelming response from international customers.

RockWallet PRO 于 3 月初推出，在 RockWallet 应用程序中引入了 BSV 货币对的集中交易功能和高级交易选项。由于监管限制，PRO 的扩展功能目前仅供美国和加拿大以外的客户使用。尽管存在这些地理限制，贝利报告说，国际客户对此反应热烈。

"Over the first couple of days, the volumes were over US$2 million. We weren't expecting that at all." Bailey's astonishment was further compounded by the unexpected behavior of PRO customers. "We expected them to come and trade then pull their assets out, but they're leaving the assets in there because they're continually trading. I'll be honest, I didn't think we'd earned the right to do that so early." An enhanced version of PRO is slated for release in the near future.

“最初几天，成交量就超过了 200 万美元。我们根本没想到会出现这种情况。” PRO 客户的意外行为进一步加剧了贝利的惊讶。 “我们预计他们会来进行交易，然后将资产撤出，但他们将资产留在那里，因为他们不断进行交易。说实话，我认为我们没有权利这样做太早了。” PRO 的增强版预计将在不久的将来发布。

Synergistic Acquisition of Wyre Customer Accounts

协同收购 Wyre 客户账户

RockWallet's customer base has received a substantial boost from the influx of users from the now-defunct digital payment platform Wyre, which ceased operations in June 2023. In February, RockWallet announced its acquisition of Wyre's customer accounts, actively reaching out to these individuals with an enticing offer to open RockWallets without the hassle of repeating the KYC (know your customer) process.

RockWallet 的客户群因现已解散的数字支付平台 Wyre（已于 2023 年 6 月停止运营）的用户涌入而得到了大幅增长。2 月，RockWallet 宣布收购 Wyre 的客户账户，并通过无需重复 KYC（了解您的客户）流程即可打开 RockWallets 的诱人优惠。

Bailey highlights the remarkable synergy between Wyre and RockWallet's operating philosophies and customer-centric approaches. Wyre boasted millions of active, highly engaged, and crypto-savvy customers, and RockWallet's ability to connect with this audience presents a significant growth opportunity.

Bailey 强调了 Wyre 和 RockWallet 的运营理念和以客户为中心的方法之间的显着协同作用。 Wyre 拥有数百万活跃、高度参与且精通加密货币的客户，RockWallet 与这些受众建立联系的能力提供了巨大的增长机会。

Bailey emphasizes RockWallet's targeted communication strategy, segmenting Wyre customers based on their past activity and trade eligibility. These overtures have been met with a positive reception, particularly once Wyre customers discover RockWallet's fiat on-/off-ramps, which Bailey deems a crucial differentiator.

Bailey 强调了 RockWallet 的有针对性的沟通策略，根据 Wyre 客户过去的活动和交易资格对其进行细分。这些提议得到了积极的回应，特别是当 Wyre 客户发现 RockWallet 的法币进/出坡道时，Bailey 认为这是一个关键的差异化因素。

Building Upon a Rock-Solid Foundation

建立在坚如磐石的基础之上

RockWallet's remarkable success defies the challenging market conditions that prevailed at its inception in December 2022, amidst the depths of the 'crypto winter' following the demise of FTX and numerous other high-profile crypto failures and scandals. Bailey asserts that the industry-wide purge of fraudulent actors has not adversely affected RockWallet, owing in part to its strong emphasis on regulatory compliance.

RockWallet 的非凡成功克服了自 2022 年 12 月成立以来充满挑战的市场环境，当时正值 FTX 消亡和许多其他备受瞩目的加密货币失败和丑闻之后的“加密货币冬天”的最深处。 Bailey 声称，全行业范围内对欺诈行为者的清洗并没有对 RockWallet 产生不利影响，部分原因是 RockWallet 非常重视监管合规性。

"There's a reason we're called RockWallet—rock solid, rock confident. We want to provide the best possible service and instill confidence in our customers. One of the ways to do that is to be regulated."

“我们被称为 RockWallet 是有原因的——坚如磐石，坚如磐石。我们希望提供尽可能最好的服务，并给我们的客户灌输信心。做到这一点的方法之一就是接受监管。”

The BSV community warmly embraced RockWallet, recognizing it as a much-needed alternative following the anti-competitive delisting of BSV from several prominent exchanges in 2019. However, RockWallet's adoption by the broader digital asset community speaks volumes about the exceptional quality of its product and unwavering commitment to customer experience.

BSV 社区热烈欢迎 RockWallet，认为在 2019 年 BSV 从多家知名交易所以反竞争方式下架后，它是急需的替代方案。然而，RockWallet 被更广泛的数字资产社区所采用，充分说明了其产品的卓越品质和对客户体验坚定不移的承诺。

From its inception, Bailey emphasizes that RockWallet's customers have always felt supported. "When they weren't supported, we doubled down and made sure they were happy because it's really important that the customer has the best experience. The customer experience is as important or even more important than the technology."

Bailey 强调，从成立之初，RockWallet 的客户就一直感受到支持。 “当他们得不到支持时，我们加倍努力，确保他们满意，因为让客户获得最佳体验非常重要。客户体验与技术同样重要，甚至更重要。”

While RockWallet had its own internal targets, Bailey explains that the first year of its existence was primarily dedicated to building a product upon which customers could unconditionally rely.

虽然 RockWallet 有自己的内部目标，但 Bailey 解释说，其存在的第一年主要致力于构建客户可以无条件依赖的产品。

"We wanted to avoid all the fancy bells and whistles for later. Our focus was ensuring that our customers could send, store, receive, buy, swap, and sell every single time they desired, with each trade facilitated as optimally as possible."

“我们希望避免以后出现所有花哨的花哨的东西。我们的重点是确保我们的客户可以在每次需要时发送、存储、接收、购买、交换和出售，并尽可能以最佳方式促进每笔交易。”

Addressing Customer Expectations

满足客户期望

Managing customer expectations remains an ongoing challenge, given what Bailey describes as a widespread "lack of knowledge/understanding in the market around how crypto actually works."

鉴于贝利所描述的“市场上普遍缺乏关于加密货币实际运作方式的知识/理解”，管理客户期望仍然是一个持续的挑战。

"If a customer trades something, they quite rightly want to know why it isn't in their wallet straightaway, why it wasn't executed? It really is down to the blockchain and the protocol that's being used."

“如果客户进行交易，他们很想知道为什么它没有立即进入他们的钱包，为什么它没有被执行？这实际上取决于区块链和正在使用的协议。”

"This is one of the good things about BSV. Zero-confirmations, bang, it's done. Low fees, done. Other coins like BTC, ETH, once it's on the blockchain, it takes a while. Some are faster than others and dependent on the fees the customer wants to pay in terms of prioritizing the trade. Sometimes trades can be on the blockchain for far too long, unacceptable. So I think educational content is one of the things we're going to focus on this year."

“这是 BSV 的优点之一。零确认，砰，完成了。低费用，完成了。其他代币，如 BTC、ETH，一旦进入区块链，需要一段时间。有些比其他代币更快，并且具有依赖性有时，交易可能会在区块链上停留太久，这是不可接受的，所以我认为教育内容是我们今年要关注的事情之一。”

While customers are eager to expand the list of available token options, RockWallet's commitment to customer protection necessitates a pragmatic approach to token listings, adhering to regulatory guidelines. "Certainly, in the U.S., we want to avoid listing thousands of coins. The key ones are 99.9% of the volume anyway, and it keeps us on the good side of the Securities and Exchange Commission."

虽然客户渴望扩大可用代币选项的列表，但 RockWallet 对客户保护的承诺需要采取务实的方法来列出代币，并遵守监管​​指南。 “当然，在美国，我们希望避免上千种代币。无论如何，关键的代币占交易量的 99.9%，这让我们对美国证券交易委员会保持有利。”

Continuous Development and Expansion

不断发展壮大

Bailey likens RockWallet's current state to the DeLorean in Back to the Future: "It's basically a car with stuff bolted on it, and it works, but it doesn't look very slick, and Doc Brown's the only one who knows how to operate it." The upcoming product release promises a "revamped customer experience, much slicker."

贝利将 RockWallet 目前的状态比作《回到未来》中的德罗宁：“它基本上是一辆用螺栓固定在上面的汽车，它可以工作，但它看起来不太光滑，布朗博士是唯一知道如何操作它的人”。即将发布的产品承诺“改进的客户体验，更加流畅”。

A primary objective is to "get customers through funnels as quickly as possible," enabling them to become trade-eligible with minimal friction. "You can create a wallet and all you can do is send/store/receive until you go through some form of KYC process. We have Express Verification, a very minimal-touch way to send/store/receive/buy/swap. Then you go through the full KYC process and you have access to the entire gamut of functions," including significantly increased trade limits.

主要目标是“尽快让客户通过渠道”，使他们能够以最小的摩擦获得交易资格。 “你可以创建一个钱包，你所能做的就是发送/存储/接收，直到你完成某种形式的 KYC 流程。我们有快速验证，这是一种非常简单的发送/存储/接收/购买/交换方式。然后您可以完成完整的 KYC 流程，并且可以使用全部功能”，包括显着提高的交易限制。

Another highly requested feature is a web-based RockWallet accessible from both desktop and mobile browsers, which Bailey views as a "mitigation strategy." While app stores will remain a crucial channel for RockWallet's distribution, Bailey acknowledges the potential for gatekeepers to impose stringent restrictions on app updates. "At times, it has delayed our development cycle. We just can't have that risk to our business."

另一个备受期待的功能是基于网络的 RockWallet，可通过桌面和移动浏览器访问，贝利将其视为一种“缓解策略”。虽然应用程序商店仍将是 RockWallet 分发的重要渠道，但 Bailey 承认看门人有可能对应用程序更新施加严格限制。 “有时，它会延迟我们的开发周期。我们不能让我们的业务面临这种风险。”

Currently in beta mode, the web-wallet will initially mirror the international RockWallet app, limited to send/store/receive functions. International users can now access additional features via PRO. The ultimate goal is to achieve full functional parity across all apps and jurisdictions, with the web-wallet offering the same comprehensive functionality as the mobile apps.

目前处于测试模式，网络钱包最初将镜像国际 RockWallet 应用程序，仅限于发送/存储/接收功能。国际用户现在可以通过 PRO 访问附加功能。最终目标是在所有应用程序和司法管辖区之间实现全面的功能对等，使网络钱包提供与移动应用程序相同的全面功能。

Further enhancements include improved redundancy, expanded payment options, and enhanced scalability. "We built the system to cope with X amount of transactions and we're way below that threshold. But if we're as successful as I think we're going to be, we need to continue to iterate to ensure we can bring in more and more customers, particularly with the Wyre deal as well."

进一步的增强包括改进的冗余、扩展的支付选项和增强的可扩展性。 “我们构建的系统是为了处理 X 数量的交易，但我们远远低于这个阈值。但是，如果我们像我认为的那样成功，我们需要继续迭代以确保我们能够引入越来越多的客户，尤其是 Wyre 交易的客户。”

Long-Term Vision and Ambitions

长期愿景和抱负

Among RockWallet's long-term aspirations are remittances, which Bailey identifies as "one of the key things you're going to see from us this year." Bailey highlights jurisdictions such as the Philippines, Nigeria, South Africa, and India as likely target markets, with BSV anticipated to play a central role due to its reputation for speed and cost-effectiveness.

RockWallet 的长期目标之一是汇款，贝利将其视为“今年您将从我们这里看到的关键业务之一”。 Bailey 强调菲律宾、尼日利亚、南非和印度等司法管辖区是可能的目标市场，而 BSV 因其速度和成本效益的声誉而预计将发挥核心作用。

Bailey also expresses interest in exploring decentralized apps (dApps) as a means to "open the wallet up to more functionality." "This is one of the things customers ask us about; the ability to use your assets based on the idea of how crypto was originally designed. It's really not a 'store of wealth,' it's to facilitate transactions."

贝利还表示有兴趣探索去中心化应用程序（dApps）作为“开放钱包以获取更多功能”的手段。 “这是客户问我们的问题之一；根据加密货币最初设计的理念使用您的资产的能力。它实际上不是‘财富储存’，而是为了促进交易。”

Geographically, RockWallet aims to leverage its Lithuanian license to increase its presence in European markets. "That's not just a 'turn on the switch' action, unfortunately," but "that will happen this year, absolutely."

从地理上看，RockWallet 的目标是利用其在立陶宛的许可证来扩大其在欧洲市场的影响力。 “不幸的是，这不仅仅是‘打开开关’的行动，”但“这绝对会在今年发生。”

Unwavering Commitment to Customer Centricity

坚定不移地致力于以客户为中心

In closing, Bailey shared a recent experience conducting a "mystery shopper" exercise with RockWallet's online chat support. "The answers were good, but they weren't good enough. And I don't like that, and I know the people involved won't like that either. So what I learned today is that we have work to do in terms of our ability to communicate with our customers."

最后，Bailey 分享了最近在 RockWallet 在线聊天支持下进行“神秘购物者”活动的经验。 “答案很好，但还不够好。我不喜欢这样，我知道相关人员也不会喜欢这样。所以我今天了解到的是，我们在以下方面还有工作要做我们与客户沟通的能力。”

"I sound like a broken record, but I mean this

“我听起来像是一张破唱片，但我的意思是