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自 2024 年 3 月以来,尼日利亚人一直在点击手机屏幕来赚取“有价值的”代币。然而,他们中的许多人在花了几个小时点击之后感到非常失望,希望能赚到很多钱。
Since March 2024, Nigerians have been tapping their phone screens to earn "valuable" tokens. However, many of them have been left terribly disappointed after hours spent clicking, hoping to earn a lot of money.
自 2024 年 3 月以来,尼日利亚人一直在点击手机屏幕来赚取“有价值的”代币。然而,他们中的许多人在花了几个小时点击之后感到非常失望,希望能赚到很多钱。
From WhatsApp to X and Instagram, social media platforms have been littered with videos of people ranting about how these tap-to-earn projects dashed their hopes and dreams.
从 WhatsApp 到 X 和 Instagram,社交媒体平台上充斥着人们抱怨这些点击赚钱项目如何破灭他们的希望和梦想的视频。
The latest in an admittedly short line is Hamster Kombat. After months of tapping and earning thousands or even millions of tokens and points, many were pained to find they had very little value.
公认的短线中最新的一个是《Hamster Kombat》。经过几个月的点击并赚取数千甚至数百万代币和积分后,许多人痛苦地发现它们几乎没有价值。
One enthusiastic tapper who identified herself as Timileyin said she expected her over 200 points to be worth about $200, but, they were only a meagre $8.
一位自称 Timileyin 的热心敲击者表示,她预计自己的 200 多点积分价值约为 200 美元,但实际上只有区区 8 美元。
Timileyin's story is the same as many others who have participated in Hamster Kombat's gamified campaign.
Timileyin 的故事与许多其他参与 Hamster Kombat 游戏化活动的人一样。
A pharmacist on X wrote, "I resigned from my job where I built a professional & unblemished career over the years in anticipation of a huge token from you, only for me to be rewarded peanuts. From where will I start now?"
X上的一名药剂师写道:“我辞掉了多年来建立的专业、完美的职业生涯,期待着你的巨额奖励,结果却得到了花生米的奖励。我现在从哪里开始呢?”
So, what is it about these tap-to-earn tokens that get people excited only to get disappointed repeatedly?
那么,这些点击即可赚取的代币到底为何让人们兴奋却一再失望呢?
What is Hamster Kombat and the tap-to-earn trend?
什么是 Hamster Kombat 以及点击即可赚钱的趋势?
The trend was popularised by Telegram-based crypto games where people earn tokens by tapping their phone screens.
这一趋势因基于 Telegram 的加密游戏而流行,人们通过点击手机屏幕来赚取代币。
These games make it easy for people who are new to crypto to earn tokens.
这些游戏使加密货币新手可以轻松赚取代币。
Now there's some simple maths involved here: easy onboarding = quick growth.
现在这里涉及一些简单的数学:轻松入职=快速成长。
The only thing an interested player needs is the Telegram app, and with less than three clicks, they can launch the game and start generating tokens.
感兴趣的玩家唯一需要的是 Telegram 应用程序,只需点击不到三下,他们就可以启动游戏并开始生成代币。
This is why Hamster Kombat got 100 million users three months after it launched in April 2024. It also gained one million YouTube subscribers in a day and 34 million after three months.
这就是为什么《Hamster Kombat》在 2024 年 4 月推出后三个月就获得了 1 亿用户。它还在一天内获得了 100 万 YouTube 订阅者,三个月后获得了 3400 万订阅者。
This rapid growth is not unique to Hamster Kombat. We've seen the same with TapSwap, another Telegram-based tap-to-to-earn crypto game that got many Nigerians clicking their phone screens.
这种快速增长并不是 Hamster Kombat 所独有的。我们在 TapSwap 上也看到了同样的情况,这是另一款基于 Telegram 的点击赚钱加密游戏,吸引了许多尼日利亚人点击手机屏幕。
TapSwap currently has over 55 million players, 22 million Telegram community members, and 6 million X followers.
TapSwap 目前拥有超过 5500 万玩家、2200 万 Telegram 社区成员和 600 万 X 关注者。
As of July 2024, Telegram is reported to have 900 million active monthly users. This means the only barrier to entry is a smartphone that can run the app and an Internet connection.
据报道,截至 2024 年 7 月,Telegram 每月有 9 亿活跃用户。这意味着唯一的进入障碍是可以运行该应用程序和互联网连接的智能手机。
With zero financial commitment and the promise of becoming a crypto millionaire, the tap-to-earn trend took off in Nigeria. Videos of people from different parts of the country employing creative ways to "automate" clicking went viral on social media.
凭借零财务承诺和成为加密货币百万富翁的承诺,“点击赚钱”趋势在尼日利亚兴起。来自全国各地的人们采用创造性方式“自动”点击的视频在社交媒体上疯传。
However, most of these efforts have not yielded any fruit, and the question on many minds is why?
然而,这些努力大多没有取得任何成果,许多人心中的疑问是为什么?
Are tap-to-earn crypto games a scam?
点击即可赚钱的加密游戏是骗局吗?
Given that players of these games have made zero financial commitments, the games cannot be referred to as scams. Timileyin, however, begs to differ. To her, she was robbed of her time, data, and energy.
鉴于这些游戏的玩家做出了零财务承诺,因此这些游戏不能被称为诈骗。然而,蒂米莱因却不敢苟同。对她来说,她的时间、数据和精力都被剥夺了。
With Hamster Kombat — which she played diligently — she did more than just tap her phone screen. There were other tasks assigned to users which could potentially earn them more points.
在《仓鼠快打》(Hamster Kombat)中——她非常勤奋地玩——她所做的不仅仅是点击手机屏幕。还有其他任务分配给用户,这些任务可能会为他们赢得更多积分。
"You'll be asked to click on a YouTube link and watch a video. Once you return to the app, you get bonus points for watching the video."
“系统会要求您点击 YouTube 链接并观看视频。返回应用程序后,您将因观看视频而获得奖励积分。”
While watching YouTube videos and tapping your phone screen seem harmless, there has to be something in it for the creators of these games.
虽然观看 YouTube 视频和点击手机屏幕似乎无害,但对于这些游戏的创作者来说,其中一定有一些东西。
One theory is that they created them to grow their YouTube channel and get views on demand. Millions of daily views equal massive revenue.
一种理论认为,他们创建它们是为了发展 YouTube 频道并按需获取观看次数。每日数百万次观看相当于巨额收入。
Another theory is that they genuinely are trying to build something worthwhile and are using tap-to-earn games to build a user base rapidly.
另一种理论是,他们真诚地试图打造一些有价值的东西,并利用点击赚钱游戏来快速建立用户群。
A huge user base means more money. If the token launches and there are millions of people holding and trading it, the tokens will increase in value, meaning the developers will have funds to work with.
庞大的用户群意味着更多的钱。如果代币推出并且有数百万人持有和交易它,代币的价值将会增加,这意味着开发商将有资金可以使用。
This is similar to the plan Hamster Kombat supposedly has.
这与《仓鼠快打》据称的计划类似。
On September 12, 2024, Hamster Kombat released an 11-page whitepaper where it revealed plans to "grow beyond our beloved game. We aim to become a gaming publishing ecosystem that will expose the best game studios of different sizes to our audience."
2024 年 9 月 12 日,Hamster Kombat 发布了一份 11 页的白皮书,其中透露了“超越我们喜爱的游戏”的计划。我们的目标是成为一个游戏发行生态系统,向我们的观众展示不同规模的最佳游戏工作室。
Even some earlier tap-to-earn games like Notcoin are evolving into other things. The OG tap-to-earn game revealed that it will launch a story-driven Web3 game.
甚至一些早期的点击赚钱游戏(例如 Notcoin)也正在演变为其他东西。 OG点击赚钱游戏透露将推出一款故事驱动的Web3游戏。
Shady tap-to-earn crypto games
可疑的点击赚钱加密游戏
While people like Timileyin suffered bitter disappointments, it doesn't necessarily mean Hamster Kombat was a scam. TapSwap, on the other hand, has red flags.
虽然像 Timileyin 这样的人遭受了痛苦的失望,但这并不一定意味着仓鼠快打是一个骗局。另一方面,TapSwap 也存在危险信号。
According to Nairametrics, one of these red flags is that it asked people to part with money in order to be eligible for air
根据 Nairametrics 的说法,这些危险信号之一是它要求人们放弃金钱以获得乘坐飞机的资格
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