《Hamster Kombat》：一款讓奈及利亞人的希望與夢想破滅的點擊賺錢加密遊戲的興衰

自 2024 年 3 月以來，尼日利亞人一直在點擊手機螢幕來賺取「有價值的」代幣。然而，他們中的許多人在花了幾個小時點擊之後感到非常失望，希望能賺到很多錢。

Since March 2024, Nigerians have been tapping their phone screens to earn "valuable" tokens. However, many of them have been left terribly disappointed after hours spent clicking, hoping to earn a lot of money.

自 2024 年 3 月以來，尼日利亞人一直在點擊手機螢幕來賺取「有價值的」代幣。然而，他們中的許多人在花了幾個小時點擊之後感到非常失望，希望能賺到很多錢。

From WhatsApp to X and Instagram, social media platforms have been littered with videos of people ranting about how these tap-to-earn projects dashed their hopes and dreams.

從 WhatsApp 到 X 和 Instagram，社群媒體平台上充斥著人們抱怨這些點擊賺錢項目如何破滅他們的希望和夢想的影片。

The latest in an admittedly short line is Hamster Kombat. After months of tapping and earning thousands or even millions of tokens and points, many were pained to find they had very little value.

公認的短系列中最新的一款是《Hamster Kombat》。經過幾個月的點擊並賺取數千甚至數百萬代幣和積分後，許多人痛苦地發現它們幾乎沒有價值。

One enthusiastic tapper who identified herself as Timileyin said she expected her over 200 points to be worth about $200, but, they were only a meagre $8.

一位自稱 Timileyin 的熱心敲擊者表示，她預計自己的 200 多點積分價值約為 200 美元，但實際上只有區區 8 美元。

Timileyin's story is the same as many others who have participated in Hamster Kombat's gamified campaign.

Timileyin 的故事與許多其他參與 Hamster Kombat 遊戲化活動的人一樣。

A pharmacist on X wrote, "I resigned from my job where I built a professional & unblemished career over the years in anticipation of a huge token from you, only for me to be rewarded peanuts. From where will I start now?"

X上的一名藥劑師寫道：“我辭掉了多年來建立的專業、完美的職業生涯，期待著你的巨額獎勵，結果卻得到了花生米的獎勵。我現在從哪裡開始呢？”

So, what is it about these tap-to-earn tokens that get people excited only to get disappointed repeatedly?

那麼，這些點擊即可賺取的代幣到底為何讓人興奮卻一再失望呢？

What is Hamster Kombat and the tap-to-earn trend?

什麼是 Hamster Kombat 以及點擊即可賺錢的趨勢？

The trend was popularised by Telegram-based crypto games where people earn tokens by tapping their phone screens.

這一趨勢因基於 Telegram 的加密遊戲而流行，人們透過點擊手機螢幕賺取代幣。

These games make it easy for people who are new to crypto to earn tokens.

這些遊戲使加密貨幣新手可以輕鬆賺取代幣。

Now there's some simple maths involved here: easy onboarding = quick growth.

現在這裡涉及一些簡單的數學：輕鬆入職=快速成長。

The only thing an interested player needs is the Telegram app, and with less than three clicks, they can launch the game and start generating tokens.

有興趣的玩家唯一需要的是 Telegram 應用程序，只需點擊不到三下，他們就可以啟動遊戲並開始生成代幣。

This is why Hamster Kombat got 100 million users three months after it launched in April 2024. It also gained one million YouTube subscribers in a day and 34 million after three months.

這就是為什麼《Hamster Kombat》在 2024 年 4 月推出後三個月就獲得了 1 億用戶。

This rapid growth is not unique to Hamster Kombat. We've seen the same with TapSwap, another Telegram-based tap-to-to-earn crypto game that got many Nigerians clicking their phone screens.

這種快速成長並不是 Hamster Kombat 所獨有的。我們在 TapSwap 上也看到了同樣的情況，這是另一款基於 Telegram 的點擊賺錢加密遊戲，吸引了許多尼日利亞人點擊手機螢幕。

TapSwap currently has over 55 million players, 22 million Telegram community members, and 6 million X followers.

TapSwap 目前擁有超過 5,500 萬名玩家、2,200 萬名 Telegram 社群成員和 600 萬 X 追蹤者。

As of July 2024, Telegram is reported to have 900 million active monthly users. This means the only barrier to entry is a smartphone that can run the app and an Internet connection.

據報道，截至 2024 年 7 月，Telegram 每月有 9 億活躍用戶。這意味著唯一的進入障礙是可以運行該應用程式和互聯網連接的智慧型手機。

With zero financial commitment and the promise of becoming a crypto millionaire, the tap-to-earn trend took off in Nigeria. Videos of people from different parts of the country employing creative ways to "automate" clicking went viral on social media.

憑藉零財務承諾和成為加密貨幣百萬富翁的承諾，「點擊賺錢」趨勢在奈及利亞興起。來自全國各地的人們採用創意方式「自動」點擊的影片在社群媒體上瘋傳。

However, most of these efforts have not yielded any fruit, and the question on many minds is why?

然而，這些努力大多沒有任何成果，許多人心中的疑問是為什麼？

Are tap-to-earn crypto games a scam?

點擊賺錢的加密遊戲是騙局嗎？

Given that players of these games have made zero financial commitments, the games cannot be referred to as scams. Timileyin, however, begs to differ. To her, she was robbed of her time, data, and energy.

鑑於這些遊戲的玩家做出了零財務承諾，因此這些遊戲不能被稱為詐騙。然而，蒂米萊因卻不敢苟同。對她來說，她的時間、數據和精力都被剝奪了。

With Hamster Kombat — which she played diligently — she did more than just tap her phone screen. There were other tasks assigned to users which could potentially earn them more points.

在《倉鼠快打》（Hamster Kombat）中——她非常勤奮地玩——她所做的不僅僅是點擊手機螢幕。還有其他任務分配給用戶，這些任務可能會為他們贏得更多積分。

"You'll be asked to click on a YouTube link and watch a video. Once you return to the app, you get bonus points for watching the video."

“系統會要求您點擊 YouTube 連結並觀看影片。返回應用程式後，您將因觀看影片而獲得獎勵積分。”

While watching YouTube videos and tapping your phone screen seem harmless, there has to be something in it for the creators of these games.

雖然觀看 YouTube 影片和點擊手機螢幕似乎無害，但對於這些遊戲的創作者來說，其中一定有一些東西。

One theory is that they created them to grow their YouTube channel and get views on demand. Millions of daily views equal massive revenue.

一種理論認為，他們創建它們是為了發展 YouTube 頻道並按需獲取觀看次數。每日數百萬次觀看相當於巨額收入。

Another theory is that they genuinely are trying to build something worthwhile and are using tap-to-earn games to build a user base rapidly.

另一種理論是，他們真誠地試圖打造一些有價值的東西，並利用點擊賺錢遊戲來快速建立用戶群。

A huge user base means more money. If the token launches and there are millions of people holding and trading it, the tokens will increase in value, meaning the developers will have funds to work with.

龐大的用戶群意味著更多的錢。如果代幣推出並且有數百萬人持有和交易它，代幣的價值將會增加，這意味著開發人員將有資金可以使用。

This is similar to the plan Hamster Kombat supposedly has.

這與《倉鼠快打》據稱的計畫類似。

On September 12, 2024, Hamster Kombat released an 11-page whitepaper where it revealed plans to "grow beyond our beloved game. We aim to become a gaming publishing ecosystem that will expose the best game studios of different sizes to our audience."

2024 年9 月12 日，Hamster Kombat 發布了一份11 頁的白皮書，其中透露了「超越我們喜愛的遊戲」的計劃。最佳遊戲工作室。

Even some earlier tap-to-earn games like Notcoin are evolving into other things. The OG tap-to-earn game revealed that it will launch a story-driven Web3 game.

甚至一些早期的點擊賺錢遊戲（例如 Notcoin）也正在演變為其他東西。 OG點擊賺錢遊戲透露將推出一款故事驅動的Web3遊戲。

Shady tap-to-earn crypto games

可疑的點擊賺錢加密遊戲

While people like Timileyin suffered bitter disappointments, it doesn't necessarily mean Hamster Kombat was a scam. TapSwap, on the other hand, has red flags.

雖然像 Timileyin 這樣的人遭受了痛苦的失望，但這並不一定意味著倉鼠快打是一個騙局。另一方面，TapSwap 也存在危險訊號。

According to Nairametrics, one of these red flags is that it asked people to part with money in order to be eligible for air

根據 Nairametrics 的說法，這些危險信號之一是它要求人們放棄金錢以獲得乘坐飛機的資格