亚马逊将于 1 月 31 日关闭“Prime 先试后买”服务

该服务允许 Prime 会员订购服装、试穿并决定是否保留，然后再付费。

Amazon will shut down its “Prime Try Before You Buy” service on Jan. 31, according to a notice on the company’s website.

根据该公司网站上的通知，亚马逊将于 1 月 31 日关闭其“Prime Try Before You Buy”服务。

The Information reported the ending of the service Friday (Jan. 10), saying Amazon launched the service in 2017, allowing Prime members to order clothing, try it on and decide whether to keep it before being charged for it.

The Information 周五（1 月 10 日）报道称，亚马逊于 2017 年推出了这项服务，允许 Prime 会员在付费之前订购衣服、试穿并决定是否保留。

CNBC reported Friday that the move is the latest example of Amazon’s efforts to reduce costs across the company.

CNBC 周五报道称，此举是亚马逊努力降低整个公司成本的最新例证。

After the service is wound down, Prime members will still be able to order clothing, make normal returns and receive a refund, according to the report from The Information.

据 The Information 报道，该服务结束后，Prime 会员仍然可以订购服装、正常退货并获得退款。

An Amazon spokesperson told The Information that the company offers other features for clothes shoppers like personalized size recommendations, improved size charts and a virtual try-on tool.

亚马逊发言人告诉《信息报》，该公司为服装购物者提供其他功能，例如个性化尺码建议、改进的尺码表和虚拟试穿工具。

Amazon touted its virtual try-on capabilities in a March blog post, saying the option is available for products from popular brands.

亚马逊在三月份的一篇博客文章中宣传了其虚拟试穿功能，称该选项适用于流行品牌的产品。

“Amazon’s Virtual Try-On feature brings the in-store experience to your mobile device by using augmented reality to help you visualize a new pair of sneakers or sunglasses yourself, as well as lip colors and eyeshadow in real time, wherever you are,” the post said.

“亚马逊的虚拟试穿功能通过使用增强现实技术，为您的移动设备带来店内体验，帮助您无论身在何处，都能实时看到一双新的运动鞋或太阳镜，以及实时的唇色和眼影，”帖子说。

Many clothing brands and retailers are turning to artificial intelligence to manage the costly problem of returns by helping consumers buy products they will actually want to keep when they arrive, PYMNTS reported in June.

PYMNTS 在 6 月份报道称，许多服装品牌和零售商正在转向人工智能，通过帮助消费者购买他们在到达时真正想要保留的产品来管理成本高昂的退货问题。

A practice called “bracketing,” in which consumers buy items in multiple sizes or colors, intending to return some of them later, is reportedly one of the contributors to rising return rates. Happy Returns reports that nearly two-thirds of consumers engage in bracketing.

据报道，一种称为“包围”的做法是导致退货率上升的原因之一，即消费者购买多种尺寸或颜色的商品，并打算稍后退货。 Happy Returns 报告称，近三分之二的消费者参与了括号划分。

Increased return volumes pose logistical and financial challenges for retailers, Loop Returns CEO Hannah Bravo told PYMNTS in an interview posted Monday (Jan. 6).

Loop Returns 首席执行官 Hannah Bravo 在周一（1 月 6 日）发布的采访中告诉 PYMNTS，退货量的增加给零售商带来了物流和财务挑战。

“For online retailers, handling returns is far more complex than shipping orders,” Bravo said. “Each return must be manually unpacked, checked and restocked, requiring extra staff and warehouse space. This costly process has pushed retailers to seek new technologies that can both reduce returns and keep customers satisfied.”

“对于在线零售商来说，处理退货比发货订单复杂得多，”布拉沃说。 “每次退货都必须手动拆包、检查和重新进货，需要额外的人员和仓库空间。这一成本高昂的过程促使零售商寻求既能减少退货又能让客户满意的新技术。”