亞馬遜將於 1 月 31 日關閉「Prime 先試後買」服務

該服務允許 Prime 會員訂購服裝、試穿並決定是否保留，然後再付費。

Amazon will shut down its “Prime Try Before You Buy” service on Jan. 31, according to a notice on the company’s website.

根據該公司網站上的通知，亞馬遜將於 1 月 31 日關閉其「Prime Try Before You Buy」服務。

The Information reported the ending of the service Friday (Jan. 10), saying Amazon launched the service in 2017, allowing Prime members to order clothing, try it on and decide whether to keep it before being charged for it.

The Information 週五（1 月 10 日）報道稱，亞馬遜於 2017 年推出了這項服務，允許 Prime 會員在付費之前訂購衣服、試穿並決定是否保留。

CNBC reported Friday that the move is the latest example of Amazon’s efforts to reduce costs across the company.

CNBC 週五報導稱，此舉是亞馬遜努力降低整個公司成本的最新例證。

After the service is wound down, Prime members will still be able to order clothing, make normal returns and receive a refund, according to the report from The Information.

根據 The Information 報告，該服務結束後，Prime 會員仍然可以訂購服裝、正常退貨並獲得退款。

An Amazon spokesperson told The Information that the company offers other features for clothes shoppers like personalized size recommendations, improved size charts and a virtual try-on tool.

亞馬遜發言人告訴《資訊報》，該公司為服裝購物者提供其他功能，例如個人化尺寸建議、改進的尺寸表和虛擬試穿工具。

Amazon touted its virtual try-on capabilities in a March blog post, saying the option is available for products from popular brands.

亞馬遜在三月的部落格文章中宣傳了其虛擬試穿功能，並表示該選項適用於流行品牌的產品。

“Amazon’s Virtual Try-On feature brings the in-store experience to your mobile device by using augmented reality to help you visualize a new pair of sneakers or sunglasses yourself, as well as lip colors and eyeshadow in real time, wherever you are,” the post said.

「亞馬遜的虛擬試穿功能透過使用擴增實境技術，為您的行動裝置帶來店內體驗，幫助您無論身在何處，都能即時看到一雙新的運動鞋或太陽眼鏡，以及即時的唇色和眼影，”帖子說。

Many clothing brands and retailers are turning to artificial intelligence to manage the costly problem of returns by helping consumers buy products they will actually want to keep when they arrive, PYMNTS reported in June.

PYMNTS 在 6 月報導，許多服裝品牌和零售商正在轉向人工智慧，透過幫助消費者購買他們在到達時真正想要保留的產品來管理成本高昂的退貨問題。

A practice called “bracketing,” in which consumers buy items in multiple sizes or colors, intending to return some of them later, is reportedly one of the contributors to rising return rates. Happy Returns reports that nearly two-thirds of consumers engage in bracketing.

據報道，一種稱為「包圍」的做法是導致退貨率上升的原因之一，即消費者購買多種尺寸或顏色的商品，並打算稍後退貨。 Happy Returns 報告稱，近三分之二的消費者參與了括號劃分。

Increased return volumes pose logistical and financial challenges for retailers, Loop Returns CEO Hannah Bravo told PYMNTS in an interview posted Monday (Jan. 6).

Loop Returns 執行長 Hannah Bravo 在周一（1 月 6 日）發布的採訪中告訴 PYMNTS，退貨量的增加給零售商帶來了物流和財務挑戰。

“For online retailers, handling returns is far more complex than shipping orders,” Bravo said. “Each return must be manually unpacked, checked and restocked, requiring extra staff and warehouse space. This costly process has pushed retailers to seek new technologies that can both reduce returns and keep customers satisfied.”

「對於線上零售商來說，處理退貨比發貨訂單複雜得多，」布拉沃說。 「每次退貨都必須手動拆包、檢查和重新進貨，需要額外的人員和倉庫空間。這一成本高昂的過程迫使零售商尋求既能減少退貨又能讓客戶滿意的新技術。