Adyen 和 Cleeng 扩大联盟，促进阿联酋娱乐业的繁荣

Adyen 和 Cleeng 已将合作伙伴关系扩展到阿拉伯联合酋长国 (UAE) 市场。 Cleeng 是一个用于媒体和娱乐领域用户保留管理 (SRM) 的软件即服务 (SaaS) 平台，首次进入阿联酋。全球金融科技平台 Adyen 将通过实时账户更新器、网络令牌优化和 RevenueProtect 等解决方案为 Cleeng 提供支持。此次合作将使 Cleeng 能够提供增强的用户体验，并将其支付增长扩展到中东和北非 (MENA) 地区。

Adyen and Cleeng Expand Strategic Alliance into United Arab Emirates, Fueling Growth in MENA Region's Entertainment Sector

Adyen 和 Cleeng 将战略联盟扩大到阿拉伯联合酋长国，推动中东和北非地区娱乐业的增长

March 25, 2023 - In a significant move that underscores their commitment to driving innovation in the rapidly evolving media and entertainment landscape, global FinTech platform Adyen and SaaS provider Cleeng have expanded their partnership into the United Arab Emirates (UAE) market. This strategic alliance marks Cleeng's entry into the UAE, leveraging Adyen's robust presence in the region to provide cutting-edge solutions that enhance user experiences and accelerate payment growth.

2023 年 3 月 25 日 - 全球金融科技平台 Adyen 和 SaaS 提供商 Cleeng 将合作伙伴关系扩大到阿拉伯联合酋长国 (UAE) 市场，这一重大举措凸显了他们致力于在快速发展的媒体和娱乐领域推动创新的承诺。这一战略联盟标志着 Cleeng 进入阿联酋，利用 Adyen 在该地区的强大影响力提供尖端解决方案，增强用户体验并加速支付增长。

Cleeng, renowned for its expertise in subscriber retention management (SRM), has established a strong foothold in the United States and Europe. Its expansion into the UAE signals a growing demand for advanced customer engagement and revenue optimization strategies in the Middle East and North Africa (MENA) region. Adyen's comprehensive suite of payment solutions will play a vital role in supporting Cleeng's mission to maximize customer lifetime value (LTV) and drive business success.

Cleeng 以其在用户保留管理 (SRM) 方面的专业知识而闻名，已在美国和欧洲建立了牢固的立足点。其向阿联酋的扩张标志着中东和北非 (MENA) 地区对先进客户参与和收入优化策略的需求不断增长。 Adyen 的综合支付解决方案套件将在支持 Cleeng 最大化客户终身价值 (LTV) 和推动业务成功的使命方面发挥至关重要的作用。

Seamless Payment Experiences, Enhanced Security, and Fraud Mitigation

无缝支付体验、增强的安全性和减少欺诈

Through this collaboration, Adyen will provide Cleeng with a range of innovative payment solutions tailored to the specific needs of the MENA market. These solutions include the Real Time Account Updater, which automatically refreshes card information to prevent revenue loss from expired card details; Network Token Optimization, which enhances data security without compromising authentication rates; and RevenueProtect, which identifies and mitigates fraud for new sign-ups.

通过此次合作，Adyen 将为 Cleeng 提供一系列针对中东和北非市场特定需求量身定制的创新支付解决方案。这些解决方案包括实时帐户更新程序，它自动刷新卡信息，以防止因卡详细信息过期而造成收入损失；网络令牌优化，在不影响身份验证率的情况下增强数据安全性； RevenueProtect，可识别并减少新注册者的欺诈行为。

Unleashing Growth Opportunities in the MENA Region

释放中东和北非地区的增长机会

The partnership between Adyen and Cleeng is poised to unlock new avenues for payment growth as Cleeng expands its reach into the MENA region. Adyen's deep understanding of local payment preferences and regulatory requirements will empower Cleeng to provide tailored payment experiences that resonate with consumers. This collaboration will enable broadcasters and content providers to maximize their revenue streams and secure recurring billing success.

随着 Cleeng 将其业务扩展到中东和北非地区，Adyen 和 Cleeng 之间的合作关系将为支付增长开辟新的途径。 Adyen 对当地支付偏好和监管要求的深入了解将使 Cleeng 能够提供与消费者产生共鸣的定制支付体验。此次合作将使广播公司和内容提供商能够最大化其收入来源并确保定期计费成功。

"Integrating Adyen's cutting-edge solutions ensures seamless, secure, and localized subscription transactions for our clients," said Gilles Domartini, CEO of Cleeng. "Our partnership with Adyen, spanning over 14 years, has enabled us to deliver exceptional end-to-end payment orchestration, empowering broadcasters to secure revenue and boost customer retention."

Cleeng 首席执行官 Gilles Domartini 表示：“集成 Adyen 的尖端解决方案可确保为我们的客户提供无缝、安全和本地化的订阅交易。” “我们与 Adyen 的合作伙伴关系已超过 14 年，使我们能够提供卓越的端到端支付编排，使广播公司能够确保收入并提高客户保留率。”

Sander Maertens, Head of Middle East at Adyen, added, "By combining Cleeng's expertise in SRM with our comprehensive payment, data, and financial management capabilities, we are not only facilitating business growth but also elevating customer experiences in the online entertainment sector across the MENA region."

Adyen 中东地区主管 Sander Maertens 补充道：“通过将 Cleeng 在 SRM 方面的专业知识与我们全面的支付、数据和财务管理能力相结合，我们不仅可以促进业务增长，还可以提升整个在线娱乐领域的客户体验。中东和北非地区。”

Adyen's Expanding Partnership Ecosystem

Adyen 不断扩大的合作伙伴生态系统

This strategic alliance with Cleeng is the latest in a series of partnerships that Adyen has forged in recent months, demonstrating the company's commitment to driving innovation and providing tailored solutions for diverse industries. Earlier this month, Adyen announced its collaboration with Canary Technologies to enable hotels with seamless and secure guest transactions. In February, the company partnered with B2B payments platform Billie to offer buy now, pay later (BNPL) services to online shops and marketplaces.

与 Cleeng 的战略联盟是 Adyen 近几个月建立的一系列合作伙伴关系中的最新一个，体现了该公司致力于推动创新并为不同行业提供定制解决方案的承诺。本月早些时候，Adyen 宣布与 Canary Technologies 合作，为酒店提供无缝、安全的宾客交易。 2 月份，该公司与 B2B 支付平台 Billie 合作，为在线商店和市场提供先买后付 (BNPL) 服务。

Adyen's expanding partnership ecosystem underscores the company's unwavering commitment to providing comprehensive payment solutions that meet the evolving needs of businesses worldwide. By leveraging its global reach, deep industry knowledge, and innovative technology, Adyen continues to empower its partners to drive growth, optimize payments, and deliver exceptional customer experiences.

Adyen 不断扩大的合作伙伴生态系统凸显了该公司坚定不移地致力于提供全面的支付解决方案，以满足全球企业不断变化的需求。通过利用其全球影响力、深厚的行业知识和创新技术，Adyen 继续帮助其合作伙伴推动增长、优化支付并提供卓越的客户体验。