Adyen 和 Cleeng 擴大聯盟，促進阿聯酋娛樂產業的繁榮

Adyen 和 Cleeng 已將合作夥伴關係擴展到阿拉伯聯合大公國 (UAE) 市場。 Cleeng 是一個用於媒體和娛樂領域用戶保留管理 (SRM) 的軟體即服務 (SaaS) 平台，首次進入阿聯酋。全球金融科技平台 Adyen 將透過即時帳戶更新器、網路代幣優化和 RevenueProtect 等解決方案為 Cleeng 提供支援。此次合作將使 Cleeng 能夠提供增強的用戶體驗，並將其支付成長擴展到中東和北非 (MENA) 地區。

Adyen and Cleeng Expand Strategic Alliance into United Arab Emirates, Fueling Growth in MENA Region's Entertainment Sector

Adyen 和 Cleeng 將戰略聯盟擴大到阿拉伯聯合大公國，推動中東和北非地區娛樂產業的成長

March 25, 2023 - In a significant move that underscores their commitment to driving innovation in the rapidly evolving media and entertainment landscape, global FinTech platform Adyen and SaaS provider Cleeng have expanded their partnership into the United Arab Emirates (UAE) market. This strategic alliance marks Cleeng's entry into the UAE, leveraging Adyen's robust presence in the region to provide cutting-edge solutions that enhance user experiences and accelerate payment growth.

2023 年3 月25 日- 全球金融科技平台Adyen 和SaaS 供應商Cleeng 將合作夥伴關係擴大到阿拉伯聯合大公國(UAE) 市場，這一重大舉措凸顯了他們致力於在快速發展的媒體和娛樂領域推動創新的承諾。這個策略聯盟標誌著 Cleeng 進入阿聯酋，利用 Adyen 在該地區的強大影響力提供尖端解決方案，增強用戶體驗並加速支付成長。

Cleeng, renowned for its expertise in subscriber retention management (SRM), has established a strong foothold in the United States and Europe. Its expansion into the UAE signals a growing demand for advanced customer engagement and revenue optimization strategies in the Middle East and North Africa (MENA) region. Adyen's comprehensive suite of payment solutions will play a vital role in supporting Cleeng's mission to maximize customer lifetime value (LTV) and drive business success.

Cleeng 以其在用戶保留管理 (SRM) 方面的專業知識而聞名，已在美國和歐洲建立了牢固的立足點。其向阿聯酋的擴張標誌著中東和北非 (MENA) 地區對先進客戶參與和收入優化策略的需求不斷增長。 Adyen 的綜合支付解決方案套件將在支持 Cleeng 最大化客戶終身價值 (LTV) 和推動業務成功的使命方面發揮至關重要的作用。

Seamless Payment Experiences, Enhanced Security, and Fraud Mitigation

無縫支付體驗、增強的安全性和減少詐欺

Through this collaboration, Adyen will provide Cleeng with a range of innovative payment solutions tailored to the specific needs of the MENA market. These solutions include the Real Time Account Updater, which automatically refreshes card information to prevent revenue loss from expired card details; Network Token Optimization, which enhances data security without compromising authentication rates; and RevenueProtect, which identifies and mitigates fraud for new sign-ups.

透過此次合作，Adyen 將為 Cleeng 提供一系列針對中東和北非市場特定需求量身定制的創新支付解決方案。這些解決方案包括實時帳戶更新程序，它會自動刷新卡信息，以防止因卡詳細信息過期而造成收入損失；網路令牌優化，在不影響身份驗證率的情況下增強資料安全性； RevenueProtect，可識別並減少新註冊者的詐欺行為。

Unleashing Growth Opportunities in the MENA Region

釋放中東和北非地區的成長機會

The partnership between Adyen and Cleeng is poised to unlock new avenues for payment growth as Cleeng expands its reach into the MENA region. Adyen's deep understanding of local payment preferences and regulatory requirements will empower Cleeng to provide tailored payment experiences that resonate with consumers. This collaboration will enable broadcasters and content providers to maximize their revenue streams and secure recurring billing success.

隨著 Cleeng 將業務擴展到中東和北非地區，Adyen 和 Cleeng 之間的合作關係將為支付成長開闢新的途徑。 Adyen 對當地支付偏好和監管要求的深入了解將使 Cleeng 能夠提供與消費者產生共鳴的客製化支付體驗。此次合作將使廣播公司和內容提供者能夠最大化其收入來源並確保定期計費成功。

"Integrating Adyen's cutting-edge solutions ensures seamless, secure, and localized subscription transactions for our clients," said Gilles Domartini, CEO of Cleeng. "Our partnership with Adyen, spanning over 14 years, has enabled us to deliver exceptional end-to-end payment orchestration, empowering broadcasters to secure revenue and boost customer retention."

Cleeng 執行長 Gilles Domartini 表示：“整合 Adyen 的尖端解決方案可確保為我們的客戶提供無縫、安全和本地化的訂閱交易。” “我們與 Adyen 的合作夥伴關係已超過 14 年，使我們能夠提供卓越的端到端支付編排，使廣播公司能夠確保收入並提高客戶保留率。”

Sander Maertens, Head of Middle East at Adyen, added, "By combining Cleeng's expertise in SRM with our comprehensive payment, data, and financial management capabilities, we are not only facilitating business growth but also elevating customer experiences in the online entertainment sector across the MENA region."

Adyen 中東地區主管Sander Maertens 補充說：「透過將Cleeng 在SRM 方面的專業知識與我們全面的支付、數據和財務管理能力相結合，我們不僅可以促進業務成長，還可以提升整個線上娛樂領域的客戶體驗。中東和北非地區。”

Adyen's Expanding Partnership Ecosystem

Adyen 不斷擴大的合作夥伴生態系統

This strategic alliance with Cleeng is the latest in a series of partnerships that Adyen has forged in recent months, demonstrating the company's commitment to driving innovation and providing tailored solutions for diverse industries. Earlier this month, Adyen announced its collaboration with Canary Technologies to enable hotels with seamless and secure guest transactions. In February, the company partnered with B2B payments platform Billie to offer buy now, pay later (BNPL) services to online shops and marketplaces.

與 Cleeng 的策略聯盟是 Adyen 近幾個月建立的一系列合作夥伴關係中的最新一個，體現了該公司致力於推動創新並為不同行業提供客製化解決方案的承諾。本月早些時候，Adyen 宣布與 Canary Technologies 合作，為飯店提供無縫、安全的賓客交易。 2 月份，該公司與 B2B 支付平台 Billie 合作，為線上商店和市場提供先買後付 (BNPL) 服務。

Adyen's expanding partnership ecosystem underscores the company's unwavering commitment to providing comprehensive payment solutions that meet the evolving needs of businesses worldwide. By leveraging its global reach, deep industry knowledge, and innovative technology, Adyen continues to empower its partners to drive growth, optimize payments, and deliver exceptional customer experiences.

Adyen 不斷擴大的合作夥伴生態系統凸顯了該公司堅定不移地致力於提供全面的支付解決方案，以滿足全球企業不斷變化的需求。透過利用其全球影響力、深厚的行業知識和創新技術，Adyen 繼續幫助其合作夥伴推動成長、優化支付並提供卓越的客戶體驗。