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加密貨幣新聞文章

在最初的激增後,從 1000 萬降至 200 萬,而 Tapos 的 MAU 從 500 萬降至 50 萬輸出:標題:轉型中的 Web3 遊戲產業:2024 年市場報告

2025/01/08 11:05

2024年,Web3遊戲產業情勢複雜,在取得重大進展的同時,也面臨許多挑戰。

在最初的激增後,從 1000 萬降至 200 萬,而 Tapos 的 MAU 從 500 萬降至 50 萬輸出:標題:轉型中的 Web3 遊戲產業:2024 年市場報告

MAU dropped from 600,000 at the beginning of the year to 100,000 by the end of the year despite a successful Token Generation Event. Pixels' MAU also dropped from 400,000 to 120,000 over the same period. This trend suggests that while Telegram games can quickly acquire users, it is challenging to retain them without deeper gameplay and community engagement.

儘管代幣生成活動取得了成功,但 MAU 從年初的 60 萬下降到年底的 10 萬。同期 Pixels 的月活躍用戶數也從 40 萬下降至 12 萬。這一趨勢表明,雖然 Telegram 遊戲可以快速獲取用戶,但如果沒有更深層的遊戲玩法和社群參與,要留住他們是一項挑戰。

As we look ahead, several key trends are expected to shape the future of Web3 gaming.output: Web3 gaming had a mixed year in 2024, with some interesting developments and challenges. While the number of daily active users surged by more than 300%, and traditional game companies began to make specific arrangements in this field, the market value of Web3 gaming only increased by 60.5%, lagging far behind the Meme coin and AI sectors from the perspective of market performance. As Bitcoin hit a record high and various crypto sectors flourished, a key question emerged: "Have Web3 games missed the best opportunity for development in this bull market?"

展望未來,預計有幾個關鍵趨勢將塑造 Web3 遊戲的未來。雖然每日活躍用戶數激增超過300%,傳統遊戲公司開始在該領域進行具體佈局,但Web3遊戲市值僅成長60.5%,遠遠落後於Meme 市場表現的角度。隨著比特幣創下歷史新高,各種加密貨幣領域蓬勃發展,一個關鍵問題出現了:“Web3遊戲是否錯過了本輪牛市的最佳發展機會?”

However, behind these surface data, 2024 marks an important transition period for the industry. The industry has moved from a purely speculative phase to maturity. This report will analyze how Web3 games evolve in the market cycle in 2024, exploring the key indicators, technological advances, and strategic shifts in the sector. From infrastructure development to user engagement models, we will explore how the industry can build sustainable growth while addressing the challenges of mainstream adoption.

然而,在這些表面數據的背後,2024年標誌著該產業的重要轉型期。該行業已從純粹的投機階段轉向成熟階段。本報告將分析2024年Web3遊戲在市場週期中的演變,探討該產業的關鍵指標、技術進步和策略轉變。從基礎設施開發到用戶參與模型,我們將探討該行業如何實現永續成長,同時應對主流採用的挑戰。

Note: Unless otherwise stated, all data in this report is as of December 15, 2024. Data sources are Footprint Analytics and CoinMarketCap.

附註:除非另有說明,本報告中的所有數據均截至 2024 年 12 月 15 日。

Overview of key indicators for the year

全年主要指標概覽

Market value: $31.8 billion, up 60.5%

市值:318億美元,成長60.5%

Transaction volume: $5.2 billion, up 18.5%

交易金額:52億美元,成長18.5%

Number of transactions: 5.3 billion, down 30.3%

交易筆數:53億筆,下降30.3%

Daily active users: 6.6 million at the end of the year, an increase of 308.6% compared to the beginning of the year;

日活躍用戶:年末660萬,較年初成長308.6%;

Active games: 1,361 of 3,602 games remain active (37.8%);

活躍遊戲:3,602 款遊戲中的 1,361 款仍處於活躍狀態(37.8%);

Annual funding: 220 funding events, totaling $910 million;

年度資助:220項資助活動,總計9.1億美元;

Leading public chains:

領先的公鏈:

Trading volume share: BNB Chain (23.1%), Ethereum (17.6%), Blast (9.2%);

成交量佔比:BNB Chain(23.1%)、以太坊(17.6%)、Blast(9.2%);

Transaction volume share: WAX (33.6%), Aptos (11.6%), Ronin (6.1%);

成交量佔比:WAX(33.6%)、Aptos(11.6%)、Ronin(6.1%);

Daily active users: opBNB (2.2 million), Ronin (1.1 million), Nebula (458,000) (daily average in December).

每日活躍用戶:opBNB(220萬)、Ronin(110萬)、Nebula(45.8萬)(12月日均)。

Market performance analysis

市場表現分析

Market value performance

市值表現

The Web3 gaming sector achieved strong growth in 2024, but underperformed other crypto sectors. According to Footprint Analytics, the market value of gaming tokens reached $31.8 billion at the end of the year, up 60.5% from the previous year. Although the sector hit a year-to-date high of $47.4 billion in March, it is still significantly lower than the historical high of $114.1 billion set in November 2021.

Web3 遊戲產業在 2024 年實現了強勁成長,但表現落後於其他加密產業。根據 Footprint Analytics 的數據,截至年底,遊戲代幣的市值達到 318 億美元,比上年增長 60.5%。儘管該產業在 3 月創下了 474 億美元的年初至今高點,但仍顯著低於 2021 年 11 月創下的 1,141 億美元的歷史高點。

Although the overall crypto market performed strongly in the second half of 2024, especially in the last two months of the year driven by Bitcoin, game tokens lagged behind other sectors. CoinMarketCap data shows that Web3 games ranked eighth among the top ten sectors in market capitalization growth, significantly behind the leading sectors: Meme Coin (421.1%), AI and Big Data (168.0%) and Solana Ecosystem (124.1%).

儘管2024年下半年整體加密貨幣市場表現強勁,尤其是在比特幣的推動下,今年最後兩個月表現強勁,但遊戲代幣卻落後於其他板塊。 CoinMarketCap數據顯示,Web3遊戲在市值成長前十大板塊中排名第八,大幅落後於領先板塊:Meme Coin(421.1%)、AI與大數據(168.0%)和Solana Ecosystem(124.1%)。

This poor performance also extends to community attention. Among the most popular sectors on CoinMarketCap, Web3 games only accounted for 6.7% of the views in the top ten sectors, ranking ninth, as the focus throughout the year was mainly on Meme coin-related projects.

這種糟糕的表現也引起了社會的關注。在 CoinMarketCap 最受歡迎的板塊中,Web3 遊戲僅佔前十板塊瀏覽量的 6.7%,排名第九,因為全年的焦點主要集中在 Meme 幣相關項目上。

Volume Analysis

成交量分析

The Web3 Gaming sector's key indicators in 2024 showed mixed performance, with transaction volume increasing but the number of transactions continuing to decline.

2024年Web3 Gaming產業關鍵指標表現參差不齊,交易量增加,但交易筆數持續下降。

Trading volume trends

交易量趨勢

In 2024, the total transaction volume of Web3 games reached 5.2 billion US dollars, an increase of 18.5% from 2023. Although the downward trend since 2021 has been reversed, the transaction volume is still significantly lower than the peak of the previous cycle. The data in 2024 is only 6.2% of the peak in 2021 (84.1 billion US dollars

2024年,Web3遊戲總交易額達到52億美元,較2023年成長18.5%。 2024年的數據僅為2021年高峰(841億美元)的6.2%

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