Memecoin與Shitcoin：文化不匹配

讓我們直接達到這一點，Memecoin和shitcoin是兩個完全不同的事情。 MEMECOIN - 自由和不受抑制，源自互聯網文化的集體共鳴；狗屎幣 - 短暫的，投機性和無情的；混淆這兩者不僅是語義錯誤，而且是文化上的不匹配。

Original author: Mannay

原始作者：Mannay

Compiled by Odaily Planet Daily

每天由Odaily Planet編譯

Translator: Azuma

翻譯：Azuma

Let's get this straight, memecoin and shitcoin are two completely different things.

讓我們保持直截了當，memecoin和shitcoin是兩個完全不同的事情。

memecoin — free and uninhibited, derived from the collective resonance of Internet culture;

MEMECOIN - 自由和不受抑制，源自互聯網文化的集體共鳴；

shitcoin — ephemeral, speculative, and soulless

狗屎幣 - 短暫的，投機性和無情的

Conflating the two is not only a semantic error, but also a cultural mismatch. Calling a token like TRUMP or LIBRA a memecoin is like mistaking a shadow for the moon.

將兩者混為一談，不僅是語義錯誤，而且是文化不匹配。將像特朗普（Trump）或天秤座（Trump）這樣的代幣稱為Memecoin就像將陰影誤解為月球。

Memes spread from brain to brain like viruses - Richard Dawkins, The Selfish Gene (1976)

模因像病毒一樣從大腦傳播到大腦 - 理查德·道金斯（Richard Dawkins），自私基因（1976）

From Dawkins’ definition of a meme as a “unit of culture” to the creation of DOGE in 2013, memecoins have become the intersection of internet culture and decentralized finance. It is now most important to distinguish between true memecoins — cultural products born of community humor, shared values, and organic spread — and shitcoins designed to capitalize on speculative mania. Conflating the two is not just a semantic error, it undermines the cultural foundation that makes memecoins so fascinating. Memecoins are stories that can be traded as assets, and their value is just a byproduct of collective beliefs.

從道金斯（Dawkins）對模因作為“文化單位”的定義到2013年的創建道德（Doge），Memecoins已成為互聯網文化和分散財務的交集。現在最重要的是要區分真正的紀念物 - 具有社區幽默，共享價值觀和有機蔓延的文化產品以及旨在利用投機性躁狂症的shitcoins。將兩者混為一談，不僅是語義錯誤，它破壞了使成員如此迷人的文化基礎。 Memecoins是可以作為資產交易的故事，其價值只是集體信念的副產品。

Memes are not static images or jokes: they are cultural genes that mutate and spread through human interaction. Dawkins’s metaphor in 1976 described memes as “selfish replicators” vying for dominance in the attention economy. Memecoins like DOGE or PEPE also embody this evolutionary process:

模因不是靜態圖像或笑話：它們是通過人類相互作用突變和傳播的文化基因。道金斯（Dawkins）在1976年的隱喻將模因描述為“自私的複制者”，以爭奪注意經濟中的統治地位。諸如Doge或Pepe之類的模因也體現了這一進化過程：

A meme (such as DOGE) mutates into a token, gaining financial utility while retaining its cultural DNA.

一個模因（例如Doge）突變成一個令牌，在保留其文化DNA的同時獲得了金融效用。

As an ecosystem, the community amplifies memes that resonate with shared values (humor, rebellion, nostalgia).

作為一個生態系統，社區放大了與共享價值觀共鳴的模因（幽默，叛亂，懷舊）。

The blockchain infrastructure accelerates the replication process, generating more than 40,000 memecoins per day.

區塊鏈基礎設施加速了複製過程，每天產生超過40,000個成年人。

Unlike shitcoins, which lack cultural adaptability, memecoins thrive by being embedded in collective memory. They also bridge two eras of internet culture: Web2 and Web3.

與缺乏文化適應能力的狗屎幣不同，模因通過嵌入集體記憶而壯成長。他們還橋接了互聯網文化的兩個時代：Web2和Web3。

In Web2, memes are centralized commodities. Platforms like Reddit and Twitter monetize viral content through advertising, but creators rarely benefit financially from it. It spreads through platforms like Reddit or Twitter, but its monetization process is isolated - the platform earns ad revenue, not the creator. The rise of DOGE in 2013 is an example of this, with its community funding charities but lacking ownership of the financial value of the meme.

在Web2中，模因是集中商品。諸如Reddit和Twitter之類的平台通過廣告通過廣告獲利，但創作者很少從財務上受益。它通過Reddit或Twitter等平台傳播，但其貨幣化過程是孤立的 - 平台賺取了廣告收入，而不是創建者。 Doge在2013年的崛起就是一個例子，其社區資助慈善機構，但缺乏模因財務價值的所有權。

Web3 transforms memes into self-sovereign assets, where communities monetize their cultural labor. Memes also become tradable “equity” that is governed by decentralized communities rather than corporate algorithms. This shift is actually revolutionary, as memes have been transformed from ephemeral content to lasting cultural capital. For example, PEPE reclaimed the Pepe-themed meme from Web2 appropriation, enabling holders to “own” a part of Internet history.

Web3將模因轉變為自我主持的資產，社區將其文化勞動貨幣化。模因也成為由分散社區而不是公司算法管理的可交易“股權”。這種轉變實際上是革命性的，因為模因已經從短暫的內容轉變為持久的文化資本。例如，Pepe從Web2撥款中收回了Pepe主題的模因，使持有人能夠“擁有”互聯網歷史的一部分。

Real memecoins will follow a Darwinian development trajectory:

真正的成年人將遵循達爾文的發展軌跡：

Birth: A meme is tokenized, usually as a form of satire;

出生：一個模因被象徵化，通常是一種諷刺形式；

Growth: Communities use humor and nostalgia to build social capital;

增長：社區利用幽默和懷舊來建立社會資本；

Maturity: Successful memecoins develop quasi-social utility (holders invest not only for profit but also for identity);

成熟度：成功的Memecoins開發了準社會效用（持有人不僅投資於利潤，而且要降低身份）；

Legacy: memecoins either fade away (most) or evolve into cultural symbols/community legends. For example, DOGE’s persistence stems from its myth of charity.

遺產：模因要么消失（大多數）或演變成文化符號/社區傳說。例如，馬諾的持久性源於其慈善神話。

Shitcoins bypass this life cycle. They are financial zombies — devoid of narrative, they are only harvested through predatory tactics and pump and dump. They lack cultural support, which dooms their life cycle to be short-lived.

狗屎幣繞過這個生命週期。它們是金融殭屍 - 缺乏敘事，僅通過掠奪性策略和泵和垃圾場收穫。他們缺乏文化支持，這注定了他們的生命週期是短暫的。

Memecoins effectively archive internet subcultures into the blockchain and function as 21st century folklore. Shitcoins, in turn, lack this emotional resonance and fail to generate community loyalty. They exploit trends without contributing to cultural narratives, alienating cryptocurrencies from their “countercultural” roots. They are parasites of memes and are fundamentally different from memes.

Memecoins有效地將互聯網亞文化歸類為區塊鏈，並作為21世紀的民俗作用。反過來，狗屎幣缺乏這種情感共鳴，無法產生社區忠誠。他們利用趨勢而沒有促進文化敘事，將加密貨幣與“反文化”根源疏遠。它們是模因的寄生蟲，與模因根本不同。

The real challenge now is to maintain cultural integrity. The confusion between memecoin and shitcoin has threatened the cultural foundation of cryptocurrency - exploitative tokens have led to the erosion of trust, low-quality copies have stifled innovation and diluted creativity, volatility and scams have attracted heavy-handed regulation, endangering creative freedom...

現在真正的挑戰是保持文化完整性。 Memecoin和shitcoin之間的混亂威脅著加密貨幣的文化基礎- 剝削代幣導致信任的侵蝕，低質量的副本扼殺了創新和稀釋的創造力，波動性，波動性和騙局吸引了繁重的監管，危及了創造性的創造性自由。 。

Let’s take a look at some history. Created in 2013 by Billy Markus and Jackson Palmer, DOGE began as a parody of Bitcoin and a nod to Doge-themed memes. The entire project was full of self-deprecating humor. However, it was this irony that helped it stand out in the increasingly serious and competitive crypto space. Within a few months, a loyal community (you could call it a “cult”) quickly emerged, funding the Jamaican bobsleigh team for the 2014 Winter Olympics and sponsoring causes such as clean water initiatives. These early philanthropies revealed a community spirit that went beyond speculation.

讓我們看看一些歷史。 Doge由Billy Markus和Jackson Palmer於2013年創建，最初是對比特幣的模仿，也是對Doge主題模因的點頭。整個項目充滿了自嘲的幽默。但是，正是這種具有諷刺意味的是，它在日益嚴肅和競爭激烈的加密貨幣領域中脫穎而出。幾個月之內，一個忠實的社區（您可以稱其為“邪教”）很快就出現了，為牙買加雪橇隊提供了為2014年冬季奧運會和讚助事業（例如清潔水計劃）提供資金。這些早期的慈善事業揭示了一種社區精神，超出了猜測。

Susan Blackmore wrote in The Meme Machine (1999) that the success of

蘇珊·布萊克莫爾（Susan Blackmore）在Meme Machine（1999）中寫道