MakerDAO 再次考慮品牌重塑，社群成員反應強烈

Sky（原名 Maker）在上次轉型僅兩個月後，可能面臨另一個品牌重塑決定。

Barely two months after a major rebranding exercise, Sky (formerly Maker) is up for another potential name change.

在進行重大品牌重塑活動後不到兩個月，Sky（以前稱為 Maker）就準備再次進行更名。

Rune Christensen, co-founder of Maker, has proposed to the community a possible return to the “Maker” name, following feedback on the recent rebranding move and the launch of its USDS stablecoin.

根據最近的品牌重塑舉措和 USDS 穩定幣的推出反饋，Maker 聯合創始人 Rune Christensen 向社群提議重新使用「Maker」名稱。

The stablecoin, formerly known as DAI, reached a total supply of 1 billion two weeks after its launch. USDS has already been integrated into major decentralized finance platforms, including Aave, Morpho and Ethena, with plans to expand it to layer-2 networks and Solana.

該穩定幣原名 DAI，推出兩週後總供應量達 10 億枚。 USDS 已經整合到主要的去中心化金融平台中，包括 Aave、Morpho 和 Ethena，並計劃將其擴展到第二層網路和 Solana。

The latest proposal comes eight weeks after the introduction of Sky. In the proposal, Christensen outlined three potential paths forward for the protocol.

最新的提案是在 Sky 推出八週後提出的。在提案中，克里斯滕森概述了該協議的三種潛在發展路徑。

The first option would be to continue with the “Sky” brand, which has gained some momentum and recognition since its launch. The second would restore the “Maker” brand to its original form, with MKR as the sole governance token.

第一個選擇是繼續使用「Sky」品牌，該品牌自推出以來已經獲得了一些動力和認可。第二個將「Maker」品牌恢復到原來的形式，以 MKR 作為唯一的治理代幣。

A third option would be a compromise, retaining the Maker name but refreshing its identity to align with recent product launches, such as USDS and the StarDAO ecosystem.

第三種選擇是妥協，保留 Maker 名稱，但更新其身份，以與最近發布的產品（例如 USDS 和 StarDAO 生態系統）保持一致。

Christensen’s proposal also addresses the confusion created by the previous rebranding, with many users unclear on how the Sky token, a re-denomination of the MKR token, fits into the larger ecosystem.

克里斯滕森的提議也解決了先前的品牌重塑帶來的混亂，許多用戶不清楚 Sky 代幣（MKR 代幣的重新命名）如何融入更大的生態系統。

The introduction of Sky also coincided with several new features, leaving some community members struggling to keep track. The use of the “Sky” name for the token, protocol and front-end further complicated matters.

Sky 的推出也伴隨著一些新功能，讓一些社群成員難以跟上。代幣、協議和前端使用“Sky”名稱使事情變得更加複雜。

In contrast, the Maker brand has deep roots in the DeFi space, with users associating it with stability and trust. Many users continue to hold MKR, despite the option to transition to Sky.

相較之下，Maker 品牌在 DeFi 領域有著深厚的根基，用戶將其與穩定性和信任聯繫在一起。儘管可以選擇轉換到 Sky，但許多用戶仍繼續持有 MKR。

The potential rebranding is part of a wider governance process, with community members set to vote on the proposal starting Nov. 4.

潛在的品牌重塑是更廣泛治理流程的一部分，社群成員將於 11 月 4 日開始對該提案進行投票。

Before the vote, a community call will be held on Oct. 25 to gather more input.

投票前，將於 10 月 25 日舉行社區電話會議以收集更多意見。

Community reacts

社區反應

Following the proposal, web3 developer Anon Builder expressed doubts about abandoning the MakerDAO brand’s equity.

提案提出後，web3 開發者 Anon Builder 對放棄 MakerDAO 品牌股權表示懷疑。

While he appreciates the Maker and DAI names, he’s unsure if returning to the original branding is the best move.

雖然他很欣賞 Maker 和 DAI 的名字，但他不確定回歸原來的品牌是否是最好的舉動。

Rune raised questions about whether it was a good decision to rebrand and if it was worth losing the MakerDAO brand equity. I have mixed feelings, I love Maker and DAI brands, but I don't think going back is the right choice. https://t.co/zcz5s7rx4f

Rune 提出了品牌重塑是否是一個好的決定以及是否值得失去 MakerDAO 品牌資產的問題。我的心情很複雜，我喜歡 Maker 和 DAI 品牌，但我不認為回去是正確的選擇。 https://t.co/zcz5s7rx4f

On the other hand, Mason, a prominent community figure, criticized the decision to rename DAI to USDS. He argued that DAI was one of the most recognizable brands in crypto and that transitioning to another “USDx” stablecoin made it harder to stand out in a crowded market.

另一方面，社區知名人物梅森批評了將 DAI 更名為 USDS 的決定。他認為，DAI 是加密貨幣領域最知名的品牌之一，過渡到另一種「USDx」穩定幣使其更難在擁擠的市場中脫穎而出。

makerdao/sky is the twitter/x of crypto they had a perfect brand that is losing its spark in a quest for universality makerdao -> sky isn't even the problem imo. it's dai – which had become one of the most recognizable tokens in crypto – going to USDs and joining the sea of… https://t.co/5zcG63KPJu

makerdao/sky 是加密貨幣領域的 twitter/x，他們有一個完美的品牌，但在追求普遍性的過程中正在失去火花makerdao -> 在我看來，sky 甚至不是問題。這是 dai – 它已經成為加密貨幣中最知名的代幣之一 – 轉向美元並加入... https://t.co/5zcG63KPJu