MakerDAO 再次考虑品牌重塑，社区成员反应强烈

Sky（原名 Maker）在上次转型仅两个月后，可能面临另一个品牌重塑决定。

Barely two months after a major rebranding exercise, Sky (formerly Maker) is up for another potential name change.

在进行重大品牌重塑活动后不到两个月，Sky（以前称为 Maker）就准备再次进行更名。

Rune Christensen, co-founder of Maker, has proposed to the community a possible return to the “Maker” name, following feedback on the recent rebranding move and the launch of its USDS stablecoin.

根据最近的品牌重塑举措和 USDS 稳定币的推出反馈，Maker 联合创始人 Rune Christensen 向社区提议重新使用“Maker”名称。

The stablecoin, formerly known as DAI, reached a total supply of 1 billion two weeks after its launch. USDS has already been integrated into major decentralized finance platforms, including Aave, Morpho and Ethena, with plans to expand it to layer-2 networks and Solana.

该稳定币原名 DAI，推出两周后总供应量达到 10 亿枚。 USDS 已经集成到主要的去中心化金融平台中，包括 Aave、Morpho 和 Ethena，并计划将其扩展到第二层网络和 Solana。

The latest proposal comes eight weeks after the introduction of Sky. In the proposal, Christensen outlined three potential paths forward for the protocol.

最新的提议是在 Sky 推出八周后提出的。在提案中，克里斯滕森概述了该协议的三种潜在发展路径。

The first option would be to continue with the “Sky” brand, which has gained some momentum and recognition since its launch. The second would restore the “Maker” brand to its original form, with MKR as the sole governance token.

第一个选择是继续使用“Sky”品牌，该品牌自推出以来已经获得了一些动力和认可。第二个将“Maker”品牌恢复到原来的形式，以 MKR 作为唯一的治理代币。

A third option would be a compromise, retaining the Maker name but refreshing its identity to align with recent product launches, such as USDS and the StarDAO ecosystem.

第三种选择是妥协，保留 Maker 名称，但更新其身份，以与最近发布的产品（例如 USDS 和 StarDAO 生态系统）保持一致。

Christensen’s proposal also addresses the confusion created by the previous rebranding, with many users unclear on how the Sky token, a re-denomination of the MKR token, fits into the larger ecosystem.

克里斯滕森的提议还解决了之前的品牌重塑带来的混乱，许多用户不清楚 Sky 代币（MKR 代币的重新命名）如何融入更大的生态系统。

The introduction of Sky also coincided with several new features, leaving some community members struggling to keep track. The use of the “Sky” name for the token, protocol and front-end further complicated matters.

Sky 的推出还伴随着一些新功能，让一些社区成员难以跟上。代币、协议和前端使用“Sky”名称使事情变得更加复杂。

In contrast, the Maker brand has deep roots in the DeFi space, with users associating it with stability and trust. Many users continue to hold MKR, despite the option to transition to Sky.

相比之下，Maker 品牌在 DeFi 领域有着深厚的根基，用户将其与稳定性和信任联系在一起。尽管可以选择转换到 Sky，但许多用户仍继续持有 MKR。

The potential rebranding is part of a wider governance process, with community members set to vote on the proposal starting Nov. 4.

潜在的品牌重塑是更广泛治理流程的一部分，社区成员将于 11 月 4 日开始对该提案进行投票。

Before the vote, a community call will be held on Oct. 25 to gather more input.

投票前，将于 10 月 25 日举行社区电话会议以收集更多意见。

Community reacts

社区反应

Following the proposal, web3 developer Anon Builder expressed doubts about abandoning the MakerDAO brand’s equity.

提案提出后，web3 开发者 Anon Builder 对放弃 MakerDAO 品牌股权表示怀疑。

While he appreciates the Maker and DAI names, he’s unsure if returning to the original branding is the best move.

虽然他很欣赏 Maker 和 DAI 的名字，但他不确定回归原来的品牌是否是最好的举动。

Rune raised questions about whether it was a good decision to rebrand and if it was worth losing the MakerDAO brand equity. I have mixed feelings, I love Maker and DAI brands, but I don't think going back is the right choice. https://t.co/zcz5s7rx4f

Rune 提出了品牌重塑是否是一个好的决定以及是否值得失去 MakerDAO 品牌资产的疑问。我的心情很复杂，我喜欢 Maker 和 DAI 品牌，但我不认为回去是正确的选择。 https://t.co/zcz5s7rx4f

On the other hand, Mason, a prominent community figure, criticized the decision to rename DAI to USDS. He argued that DAI was one of the most recognizable brands in crypto and that transitioning to another “USDx” stablecoin made it harder to stand out in a crowded market.

另一方面，社区知名人物梅森批评了将 DAI 更名为 USDS 的决定。他认为，DAI 是加密货币领域最知名的品牌之一，过渡到另一种“USDx”稳定币使其更难在拥挤的市场中脱颖而出。

makerdao/sky is the twitter/x of crypto they had a perfect brand that is losing its spark in a quest for universality makerdao -> sky isn't even the problem imo. it's dai – which had become one of the most recognizable tokens in crypto – going to USDs and joining the sea of… https://t.co/5zcG63KPJu

makerdao/sky 是加密货币领域的 twitter/x，他们有一个完美的品牌，但在追求普遍性的过程中正在失去火花makerdao -> 在我看来，sky 甚至不是问题。这是 dai – 它已经成为加密货币中最知名的代币之一 – 转向美元并加入...... https://t.co/5zcG63KPJu