Web3 的真正价值：你可以带着你的玩具离开

与 Roblox 等应用程序不同，加密货币赋予用户财产权

The True Value of Web3: You Can Take Your Toys and Leave

Web3 的真正价值：你可以带着你的玩具离开

Unlike applications like Roblox, crypto gives users property rights

与 Roblox 等应用程序不同，加密货币赋予用户财产权

10 Years of Decentralizing the Future

去中心化未来十年

Until recently, when users landed on the Roblox website, they were greeted with a proposition: Earn Serious Cash. It seemed straightforward enough. Sign up, create digital goods and build virtual experiences to sell to other players, and get rich. But as many millions of hopefuls have learned, it’s actually really hard to make money as a Roblox developer. So hard, in fact, that a mob of angry parents slapped the company with a class action lawsuit calling out its exploitative fee structures that prey on the platform’s player base, of which half are purportedly aged 13 or under. And while critics focus a lot on Roblox’s low payouts and high commission thresholds, the bigger problem is that creators can’t get off the platform when they’ve had enough of its shit.

直到最近，当用户登陆 Roblox 网站时，他们收到的建议是：赚取大量现金。这看起来很简单。注册、创建数字商品并构建虚拟体验以出售给其他玩家并致富。但正如数以百万计的希望者所了解到的那样，作为 Roblox 开发者实际上很难赚钱。事实上，如此严厉，以至于一群愤怒的家长向该公司提起集体诉讼，指责其剥削性收费结构掠夺该平台的玩家群，据称其中一半年龄在 13 岁或以下。尽管批评者主要关注 Roblox 的低支出和高佣金门槛，但更大的问题是，当创作者受够了这个平台的垃圾时，他们无法离开该平台。

Note: The views expressed in this column are those of the author and do not necessarily reflect those of CoinDesk, Inc. or its owners and affiliates.

注：本专栏中表达的观点仅代表作者的观点，并不一定反映 CoinDesk, Inc. 或其所有者和关联公司的观点。

Almost everything in Roblox exists because a player created it, and yet those creators have little to no rights to their crop. While creators do retain ownership of their user-generated content (UGC), they also grant Roblox a comprehensive, royalty-free license to use, modify, publicly perform and distribute that content globally. Even if a creator leaves, Roblox retains rights to all content created on its platform indefinitely. This limits creators' potential earnings and control over their IP, and prevents competitors from competing, since it’s impossible for Roblox creators to port their work over to a new platform.

Roblox 中几乎所有东西的存在都是因为玩家创造了它，但这些创造者对其作物几乎没有任何权利。虽然创作者确实保留其用户生成内容 (UGC) 的所有权，但他们还授予 Roblox 全面的免版税许可，以在全球范围内使用、修改、公开执行和分发该内容。即使创作者离开，Roblox 仍无限期保留在其平台上创建的所有内容的权利。这限制了创作者的潜在收入和对其知识产权的控制，并阻止竞争对手竞争，因为 Roblox 创作者不可能将他们的作品移植到新平台。

Roblox, in short, is kind of like Hotel California. Creators can log out any time they like, but they can never really leave.

简而言之，Roblox 有点像《加州旅馆》。创作者可以随时退出，但他们永远无法真正离开。

This is why Web3 people are always banging on about the importance of digital property rights. Without property rights on the internet, users become shackled to the Web2 platforms that amass them. When everything they’ve created and achieved, and even the community to which they belong, is owned by the platform, it’s not as simple as just picking up, moving on, and starting anew. In fact, the more value the creator creates on Roblox, the harder it gets for them to leave. It is a poignant example of the injustices of centralization online and the need for a more equitable internet that affords all users the right to take their shit and leave, if they want.

这就是为什么 Web3 人总是大肆宣扬数字产权的重要性。如果互联网上没有产权，用户就会受到聚集他们的 Web2 平台的束缚。当他们创造和取得的一切，甚至他们所属的社区都归平台所有时，事情就不再是简单地拾起、继续前进、重新开始那么简单了。事实上，创作者在 Roblox 上创造的价值越多，他们就越难离开。这是一个令人心酸的例子，说明了网络中心化的不公正性，以及对更公平的互联网的需求，让所有用户都有权利离开，如果他们愿意的话。

This has always been blockchain’s selling proposition. Be Your Own Bank, Not Your Keys/Not Your Crypto, and so on. These early slogans were highly financialized, since blockchain’s breakthrough feature was digital cash that allowed people to take self sovereign custody of their money. But the crux of the movement has always been about having ownership rights for your property online, so that you – and only you – can decide what to do with it. It started with banks, now we’re looking at internet platforms like Roblox. Be it money, personal information, or an avatar’s hat in the shape of an emoji poo, the Web3 vision is that those assets should be user-owned and controlled.

这一直是区块链的卖点。成为你自己的银行，而不是你的钥匙/不是你的加密货币，等等。这些早期的口号是高度金融化的，因为区块链的突破性特征是数字现金，它允许人们对自己的资金进行自我主权托管。但这场运动的关键始终是拥有在线财产的所有权，以便您（而且只有您）可以决定如何处理它。首先是银行，现在我们正在考虑像 Roblox 这样的互联网平台。无论是金钱、个人信息，还是表情符号便便形状的头像帽子，Web3 的愿景是这些资产应该由用户拥有和控制。

It's an abstract concept for most internet users, who have lived most of their digital lives within Web2 environments, unaware of the benefits they might enjoy if they were set free by Web3. To be fair, Web3 hasn’t been particularly good at evidencing those benefits. To date, the rhetoric has been mostly anarchic, libertarian; as if the reason that we need to take control of our digital assets is because someone or something is out to get us.

对于大多数互联网用户来说，这是一个抽象的概念，他们的大部分数字生活都在 Web2 环境中度过，没有意识到如果 Web3 解放了他们，他们可能会享受到的好处。公平地说，Web3 并没有特别擅长证明这些好处。迄今为止，这些言论大多是无政府主义的、自由主义的。就好像我们需要控制我们的数字资产的原因是因为有人或某物想要攻击我们一样。

In the context of video games, Web3 advocates warn players what might happen to their beloved skin or weapon if the publisher of their favorite game bans their account or turns the game off altogether. The problem is, it’s a largely unrelatable anecdote that’s met with eyerolls by the average player. To date, we don’t have a lot of good examples to demonstrate how Web3’s openness and optionality could actually elevate the user experience beyond what we already know and love about the internet. Which is why we’ve not seen a mutiny of Roblox users demanding their digital rights.

在视频游戏方面，Web3 倡导者警告玩家，如果他们最喜欢的游戏的发行商禁止他们的帐户或完全关闭游戏，他们心爱的皮肤或武器可能会发生什么。问题是，这是一个基本上与普通玩家不相干的轶事。迄今为止，我们还没有很多好的例子来证明 Web3 的开放性和可选性如何真正提升用户体验，超越我们已经了解和喜爱的互联网。这就是为什么我们没有看到 Roblox 用户叛变要求他们的数字权利。

See also: The NFT Game That Makes Cents for Filipinos During COVID

另请参阅：新冠疫情期间为菲律宾人带来收益的 NFT 游戏

Farcaster is one example of what a decentralized social experience could look and feel like in our fabled Web3 utopia – particularly with the recent announcement that Farcaster Channels would be brought in-protocol. Previously, Channels (like subreddits on Reddit) were only available in-app on Warpcast, the most popular Farcaster client. Now, Channels will be on-chain and sovereign just like Farcaster accounts, meaning that communities built in these Channels will be owned by their creators, and not controlled by any one platform, giving them greater flexibility over ownership and economics. This move to bring UGC on-chain underscores the difference between Web2 and Web3

Farcaster 是去中心化社交体验在我们传说中的 Web3 乌托邦中的外观和感觉的一个例子 - 特别是最近宣布 Farcaster Channels 将被纳入协议中。此前，频道（如 Reddit 上的 subreddits）只能在最流行的 Farcaster 客户端 Warpcast 上的应用程序内使用。现在，频道将像 Farcaster 帐户一样是链上的和主权的，这意味着在这些频道中建立的社区将由其创建者拥有，而不是由任何一个平台控制，从而使它们在所有权和经济方面具有更大的灵活性。 UGC 上链的举措凸显了 Web2 和 Web3 之间的区别