Telegram 采用 Web3：贴纸标记化和作者捐赠

Telegram 最近在 Token 2049 上宣布的内容揭示了内容货币化的变革性转变。贴纸代币化使艺术家能够将贴纸作为 NFT 出售，并为他们提供 95% 的收入分成。频道作者现在可以通过 TON 区块链接收捐款，广告收入将与创作者分享 50%。此外，Telegram 计划推出应用内电子商务商店，为开发者提供新的收入来源。

Telegram Embraces Web3 with Sticker Tokenization and Author Donations

Telegram 通过贴纸标记化和作者捐赠拥抱 Web3

At the Token 2049 conference in Dubai, Telegram founder Pavel Durov unveiled a series of groundbreaking initiatives that aim to empower content creators and reshape monetization on the platform.

在迪拜举行的 Token 2049 会议上，Telegram 创始人 Pavel Durov 公布了一系列突破性举措，旨在增强内容创作者的能力并重塑平台上的货币化。

Sticker Tokenization

贴纸标记化

Telegram plans to tokenize stickers, a beloved feature of the messaging app. This will allow creators to sell their stickers as non-fungible tokens (NFTs), providing them with a novel revenue stream. Owners of tokenized stickers will earn a substantial 95% of the sales revenue, creating a lucrative opportunity for digital artists.

Telegram 计划将贴纸代币化，这是这款消息应用程序深受喜爱的功能。这将允许创作者将他们的贴纸作为不可替代代币（NFT）出售，为他们提供新的收入来源。代币化贴纸的所有者将获得 95% 的销售收入，为数字艺术家创造了利润丰厚的机会。

Channel Author Donations

频道作者捐赠

In addition to sticker tokenization, Telegram is introducing a donation system for channel authors. This feature will enable users to financially support their favorite creators through the Telegram Open Network (TON) blockchain. However, due to payment restrictions imposed by Apple and Google, a 30% commission will be deducted from donations made through those platforms.

除了贴纸标记化之外，Telegram 还为频道作者引入了捐赠系统。此功能将使用户能够通过 Telegram 开放网络 (TON) 区块链在经济上支持他们喜爱的创作者。然而，由于苹果和谷歌施加的支付限制，通过这些平台进行的捐款将被扣除30%的佣金。

In-App E-commerce

应用内电子商务

Telegram also announced plans to launch an in-app e-commerce store where users can purchase digital goods and services directly from creators. Developers will retain a significant 70% of the proceeds, further diversifying their revenue streams.

Telegram 还宣布计划推出应用内电子商务商店，用户可以直接从创作者那里购买数字商品和服务。开发商将保留 70% 的收益，进一步实现收入来源多元化。

Sharing Advertising Revenue with Creators

与创作者分享广告收入

Authors of public channels with over 1,000 subscribers can now monetize their content through advertising. Telegram has pledged to share 50% of the advertising revenue generated by these channels with the creators via TON's Toncoin cryptocurrency, empowering creators to earn from their content.

拥有超过 1,000 名订阅者的公共频道的作者现在可以通过广告将其内容货币化。 Telegram 承诺通过 TON 的 Toncoin 加密货币与创作者分享这些频道产生的广告收入的 50%，使创作者能够从他们的内容中获利。

TON Blockchain Integration

TON 区块链集成

The TON blockchain plays a central role in Telegram's Web3 initiatives. Donations, sticker sales, and in-app purchases will all be facilitated through the TON blockchain, ensuring secure and transparent transactions.

TON 区块链在 Telegram 的 Web3 计划中发挥着核心作用。捐赠、贴纸销售和应用内购买都将通过 TON 区块链进行，确保交易安全透明。

Empowering Creators and Reshaping Content Monetization

赋能创作者并重塑内容变现

Telegram's Web3 initiatives represent a fundamental shift in the way creators are compensated for their work. By embracing tokenization, donations, and in-app e-commerce, Telegram is creating a more equitable and sustainable ecosystem for digital content creation. These initiatives empower creators to monetize their talents, fostering a vibrant and diverse online community.

Telegram 的 Web3 计划代表了创作者的工作报酬方式的根本转变。通过采用代币化、捐赠和应用内电子商务，Telegram 正在为数字内容创建创建一个更加公平和可持续的生态系统。这些举措使创作者能够将他们的才能货币化，从而培育一个充满活力和多元化的在线社区。