STEPN 与 adidas 合作推出限量版 Phygital 数字运动鞋

STEPN 是一款拥有 500 万用户的领先移动赚钱应用程序，它与阿迪达斯合作推出了限量版 NFT 系列，其中包含 1,000 款独特的数字运动鞋，其灵感源自阿迪达斯标志性的跑步鞋型。 STEPN x adidas Genesis 运动鞋将于 4 月 17 日通过 STEPN 的姊妹 NFT 市场 MOOAR 发售，这是两家公司之间一系列联合品牌活动的第一步。

Web3 Lifestyle Giant STEPN Collaborates with Sportswear Titan adidas to Bring Limited-Edition Digital Sneakers to Millions

Web3 生活方式巨头 STEPN 与运动服饰巨头 adidas 合作，为数百万人带来限量版数字运动鞋

SYDNEY, April 15, 2024 /PRNewswire/ -- Move-and-earn lifestyle app STEPN today unveiled a groundbreaking partnership with global sportswear giant adidas, releasing a highly anticipated collection of STEPN x adidas Genesis Sneakers—a limited-edition line of non-fungible tokens (NFTs). This collaboration marks a significant milestone, heralding a new era of "phygital" experiences that seamlessly bridge the digital and physical worlds.

悉尼，2024 年 4 月 15 日 /美通社/ -- 移动赚钱生活方式应用程序 STEPN 今天宣布与全球运动服装巨头阿迪达斯建立突破性合作伙伴关系，发布备受期待的 STEPN x 阿迪达斯 Genesis 运动鞋系列，这是一个限量版非运动鞋系列。可替代代币（NFT）。此次合作标志着一个重要的里程碑，预示着无缝连接数字世界和物理世界的“物理”体验新时代。

The Genesis Sneakers collection, built on the Solana blockchain, boasts an exclusive range of 1,000 unique digital items inspired by adidas' most iconic running silhouettes. These coveted NFTs are set to drop on STEPN's sister NFT marketplace, MOOAR, on Wednesday, April 17.

Genesis Sneakers 系列建立在 Solana 区块链之上，拥有 1,000 件独特的数字商品，其灵感源自阿迪达斯最具标志性的跑步轮廓。这些令人垂涎的 NFT 将于 4 月 17 日星期三登陆 STEPN 的姊妹 NFT 市场 MOOAR。

This exclusive collection kick-starts a yearlong partnership between STEPN and adidas, promising a series of co-branded initiatives, including additional NFT drops and physical, wearable items. STEPN's unwavering commitment to expanding the burgeoning "move-to-earn" sector, centered on promoting active lifestyles while leveraging cutting-edge technology, is underscored by this strategic alliance.

该独家系列开启了 STEPN 与阿迪达斯之间为期一年的合作关系，承诺推出一系列联合品牌举措，包括额外的 NFT 掉落和实体可穿戴物品。这一战略联盟强调了 STEPN 坚定不移地致力于扩大新兴的“移动赚钱”行业，其重点是在利用尖端技术的同时促进积极的生活方式。

STEPN's community-centric approach has propelled the app to remarkable success, garnering an impressive 5 million registered users and establishing it as one of the most popular lifestyle rewards apps worldwide. The announcement follows an immensely successful airdrop on April 10, which distributed tokens worth approximately $30 million to the enthusiastic STEPN community.

STEPN 以社区为中心的方法推动该应用程序取得了巨大成功，获得了令人印象深刻的 500 万注册用户，并将其确立为全球最受欢迎的生活方式奖励应用程序之一。在此消息发布之前，4 月 10 日进行了一次非常成功的空投，向热情的 STEPN 社区分发了价值约 3000 万美元的代币。

This partnership with adidas solidifies STEPN's status as a trailblazer in the "FitTech" space, joining a growing list of high-profile collaborations that have paved the way for innovative solutions. Previous partnerships include digital wearables with renowned DJ and music producer Steve Aoki, the Japanese animation series Ghost in the Shell, and the renowned soccer club Atlético de Madrid.

与阿迪达斯的合作巩固了 STEPN 作为“FitTech”领域开拓者的地位，加入了越来越多的高调合作名单，为创新解决方案铺平了道路。此前的合作伙伴包括与著名 DJ 和音乐制作人 Steve Aoki、日本动画系列《攻壳机动队》以及著名足球俱乐部马德里竞技队的数字可穿戴设备。

Shiti Manghani, CEO of STEPN by FSL, expressed his excitement about the partnership, highlighting its transformative potential: "This collaboration between STEPN and adidas epitomizes the power of 'phygital' experiences, where users can move-and-earn simultaneously in both virtual and physical realms. The realization of such a partnership between the most widely used lifestyle app and a global brand like adidas is a testament to the future of lifestyle rewards."

STEPN by FSL 首席执行官 Shiti Manghani 表达了对此次合作的兴奋之情，并强调了其变革潜力：“STEPN 和阿迪达斯之间的合作体现了‘实体’体验的力量，用户可以在虚拟和虚拟世界中同时移动和赚钱。最广泛使用的生活方式应用程序与阿迪达斯等全球品牌之间的这种合作关系的实现证明了生活方式奖励的未来。”

The STEPN x adidas Genesis Sneakers collection will be available for purchase on the MOOAR marketplace, with each NFT priced at 10,000 GMT, STEPN's native token. The distribution process will involve a two-phase raffle, with a full refund policy for unsuccessful entrants.

STEPN x adidas Genesis Sneakers 系列将在 MOOAR 市场上出售，每个 NFT 售价为 10,000 GMT（STEPN 的原生代币）。分配过程将涉及两阶段抽奖，并对未成功参加者实行全额退款政策。

The first phase, commencing on April 17, will allocate 200 NFTs to the most loyal STEPN users, including holders of 'ALTS by adidas' NFTs and eligible members of the FSL community (encompassing STEPN, MOOAR, and Gas Hero).

第一阶段于 4 月 17 日开始，将向最忠实的 STEPN 用户分配 200 个 NFT，包括“ALTS by adidas”NFT 持有者和 FSL 社区的合格成员（包括 STEPN、MOOAR 和 Gas Hero）。

The second phase, a public raffle sale, will distribute the remaining 790 NFTs from April 18 to April 21. The winners will be drawn daily, with prizes redeemable on the MOOAR marketplace. To ensure fair distribution, each wallet will be limited to one NFT purchase.

第二阶段是公开抽奖，将于 4 月 18 日至 4 月 21 日期间分发剩余的 790 个 NFT。获奖者将每天抽出，奖品可在 MOOAR 市场上兑换。为了确保公平分配，每个钱包将仅限购买一笔 NFT。

About STEPN:

关于史蒂芬：

STEPN, the leading global move-and-earn platform, has revolutionized the way individuals stay active. Launched in 2021 by FSL, the app boasts an impressive user base of 5 million and ranks among the top Web3 applications. STEPN incentivizes exercise by rewarding users with virtual Sneaker NFTs that can be linked to their smartphones to earn rewards for walking, jogging, or running.

STEPN 是全球领先的移动赚钱平台，彻底改变了个人保持活跃的方式。该应用程序由 FSL 于 2021 年推出，拥有 500 万令人印象深刻的用户群，跻身顶级 Web3 应用程序之列。 STEPN 通过奖励用户虚拟 Sneaker NFT 来激励锻炼，这些 NFT 可以连接到他们的智能手机，以获得步行、慢跑或跑步的奖励。

About adidas:

关于阿迪达斯：

adidas, a global powerhouse in the sporting goods industry, is headquartered in Herzogenaurach, Germany. With over 59,000 employees worldwide, the company generated €22.5 billion in sales in 2022, solidifying its status as a leader in the industry.

阿迪达斯是全球体育用品行业的巨头，总部位于德国黑措根奥拉赫。该公司在全球拥有超过 59,000 名员工，2022 年销售额达 225 亿欧元，巩固了其行业领导者的地位。