STEPN and adidas Partner for Limited-Edition Phygital Digital Sneakers

STEPN, a leading move-and-earn app with 5 million users, has collaborated with adidas to launch a limited-edition NFT collection of 1,000 unique digital sneakers inspired by adidas' iconic running silhouettes. The STEPN x adidas Genesis Sneakers will be available on April 17th via STEPN's sister NFT marketplace, MOOAR, marking the first in a series of co-branded activities between the two companies.

Web3 Lifestyle Giant STEPN Collaborates with Sportswear Titan adidas to Bring Limited-Edition Digital Sneakers to Millions

SYDNEY, April 15, 2024 /PRNewswire/ -- Move-and-earn lifestyle app STEPN today unveiled a groundbreaking partnership with global sportswear giant adidas, releasing a highly anticipated collection of STEPN x adidas Genesis Sneakers—a limited-edition line of non-fungible tokens (NFTs). This collaboration marks a significant milestone, heralding a new era of "phygital" experiences that seamlessly bridge the digital and physical worlds.

The Genesis Sneakers collection, built on the Solana blockchain, boasts an exclusive range of 1,000 unique digital items inspired by adidas' most iconic running silhouettes. These coveted NFTs are set to drop on STEPN's sister NFT marketplace, MOOAR, on Wednesday, April 17.

This exclusive collection kick-starts a yearlong partnership between STEPN and adidas, promising a series of co-branded initiatives, including additional NFT drops and physical, wearable items. STEPN's unwavering commitment to expanding the burgeoning "move-to-earn" sector, centered on promoting active lifestyles while leveraging cutting-edge technology, is underscored by this strategic alliance.

STEPN's community-centric approach has propelled the app to remarkable success, garnering an impressive 5 million registered users and establishing it as one of the most popular lifestyle rewards apps worldwide. The announcement follows an immensely successful airdrop on April 10, which distributed tokens worth approximately $30 million to the enthusiastic STEPN community.

This partnership with adidas solidifies STEPN's status as a trailblazer in the "FitTech" space, joining a growing list of high-profile collaborations that have paved the way for innovative solutions. Previous partnerships include digital wearables with renowned DJ and music producer Steve Aoki, the Japanese animation series Ghost in the Shell, and the renowned soccer club Atlético de Madrid.

Shiti Manghani, CEO of STEPN by FSL, expressed his excitement about the partnership, highlighting its transformative potential: "This collaboration between STEPN and adidas epitomizes the power of 'phygital' experiences, where users can move-and-earn simultaneously in both virtual and physical realms. The realization of such a partnership between the most widely used lifestyle app and a global brand like adidas is a testament to the future of lifestyle rewards."

The STEPN x adidas Genesis Sneakers collection will be available for purchase on the MOOAR marketplace, with each NFT priced at 10,000 GMT, STEPN's native token. The distribution process will involve a two-phase raffle, with a full refund policy for unsuccessful entrants.

The first phase, commencing on April 17, will allocate 200 NFTs to the most loyal STEPN users, including holders of 'ALTS by adidas' NFTs and eligible members of the FSL community (encompassing STEPN, MOOAR, and Gas Hero).

The second phase, a public raffle sale, will distribute the remaining 790 NFTs from April 18 to April 21. The winners will be drawn daily, with prizes redeemable on the MOOAR marketplace. To ensure fair distribution, each wallet will be limited to one NFT purchase.

About STEPN:

STEPN, the leading global move-and-earn platform, has revolutionized the way individuals stay active. Launched in 2021 by FSL, the app boasts an impressive user base of 5 million and ranks among the top Web3 applications. STEPN incentivizes exercise by rewarding users with virtual Sneaker NFTs that can be linked to their smartphones to earn rewards for walking, jogging, or running.

About adidas:

adidas, a global powerhouse in the sporting goods industry, is headquartered in Herzogenaurach, Germany. With over 59,000 employees worldwide, the company generated €22.5 billion in sales in 2022, solidifying its status as a leader in the industry.