STEPN 與 adidas 合作推出限量版 Phygital 數位運動鞋

STEPN 是一款擁有 500 萬用戶的領先行動賺錢應用程序，它與阿迪達斯合作推出了限量版 NFT 系列，其中包含 1,000 款獨特的數位運動鞋，靈感源自阿迪達斯標誌性的跑步鞋型。 STEPN x adidas Genesis 運動鞋將於 4 月 17 日透過 STEPN 的姊妹 NFT 市場 MOOAR 發售，這是兩家公司之間一系列聯合品牌活動的第一步。

Web3 Lifestyle Giant STEPN Collaborates with Sportswear Titan adidas to Bring Limited-Edition Digital Sneakers to Millions

Web3 生活風格巨頭 STEPN 與運動服飾巨頭 adidas 合作，為數百萬人帶來限量版數位運動鞋

SYDNEY, April 15, 2024 /PRNewswire/ -- Move-and-earn lifestyle app STEPN today unveiled a groundbreaking partnership with global sportswear giant adidas, releasing a highly anticipated collection of STEPN x adidas Genesis Sneakers—a limited-edition line of non-fungible tokens (NFTs). This collaboration marks a significant milestone, heralding a new era of "phygital" experiences that seamlessly bridge the digital and physical worlds.

悉尼，2024 年4 月15 日/美通社/ -- 行動賺錢生活方式應用程式STEPN 今天宣布與全球運動服裝巨頭阿迪達斯建立突破性合作夥伴關係，發布備受期待的STEPN x 阿迪達斯Genesis 運動鞋系列，這是一個限量版非運動鞋系列。此次合作標誌著一個重要的里程碑，預示著無縫連接數位世界和物理世界的「實體」體驗新時代。

The Genesis Sneakers collection, built on the Solana blockchain, boasts an exclusive range of 1,000 unique digital items inspired by adidas' most iconic running silhouettes. These coveted NFTs are set to drop on STEPN's sister NFT marketplace, MOOAR, on Wednesday, April 17.

Genesis Sneakers 系列建立在 Solana 區塊鏈之上，擁有 1,000 件獨特的數位商品，靈感來自阿迪達斯最具代表性的跑步輪廓。這些令人垂涎的 NFT 將於 4 月 17 日星期三登陸 STEPN 的姊妹 NFT 市場 MOOAR。

This exclusive collection kick-starts a yearlong partnership between STEPN and adidas, promising a series of co-branded initiatives, including additional NFT drops and physical, wearable items. STEPN's unwavering commitment to expanding the burgeoning "move-to-earn" sector, centered on promoting active lifestyles while leveraging cutting-edge technology, is underscored by this strategic alliance.

該獨家系列開啟了 STEPN 與阿迪達斯之間為期一年的合作關係，承諾推出一系列聯合品牌舉措，包括額外的 NFT 掉落和實體可穿戴物品。這個策略聯盟強調了 STEPN 堅定不移地致力於擴大新興的「行動賺錢」產業，其重點是在利用尖端技術的同時促進積極的生活方式。

STEPN's community-centric approach has propelled the app to remarkable success, garnering an impressive 5 million registered users and establishing it as one of the most popular lifestyle rewards apps worldwide. The announcement follows an immensely successful airdrop on April 10, which distributed tokens worth approximately $30 million to the enthusiastic STEPN community.

STEPN 以社區為中心的方法推動該應用程式取得了巨大成功，獲得了令人印象深刻的 500 萬註冊用戶，並將其確立為全球最受歡迎的生活方式獎勵應用程式之一。在此消息發布之前，4 月 10 日進行了一次非常成功的空投，向熱情的 STEPN 社群分發了價值約 3000 萬美元的代幣。

This partnership with adidas solidifies STEPN's status as a trailblazer in the "FitTech" space, joining a growing list of high-profile collaborations that have paved the way for innovative solutions. Previous partnerships include digital wearables with renowned DJ and music producer Steve Aoki, the Japanese animation series Ghost in the Shell, and the renowned soccer club Atlético de Madrid.

與阿迪達斯的合作鞏固了 STEPN 作為「FitTech」領域開拓者的地位，加入了越來越多的高調合作名單，為創新解決方案鋪平了道路。先前的合作夥伴包括與著名 DJ 和音樂製作人 Steve Aoki、日本動畫系列《攻殼機動隊》以及著名足球俱樂部馬德里競技隊的數位可穿戴設備。

Shiti Manghani, CEO of STEPN by FSL, expressed his excitement about the partnership, highlighting its transformative potential: "This collaboration between STEPN and adidas epitomizes the power of 'phygital' experiences, where users can move-and-earn simultaneously in both virtual and physical realms. The realization of such a partnership between the most widely used lifestyle app and a global brand like adidas is a testament to the future of lifestyle rewards."

STEPN by FSL 執行長Shiti Manghani 表達了對此次合作的興奮之情，並強調了其變革潛力：「STEPN 和阿迪達斯之間的合作體現了'實體'體驗的力量，用戶可以在虛擬和虛擬世界中同時移動和賺錢。

The STEPN x adidas Genesis Sneakers collection will be available for purchase on the MOOAR marketplace, with each NFT priced at 10,000 GMT, STEPN's native token. The distribution process will involve a two-phase raffle, with a full refund policy for unsuccessful entrants.

STEPN x adidas Genesis Sneakers 系列將在 MOOAR 市場上出售，每個 NFT 售價為 10,000 GMT（STEPN 的原生代幣）。分配過程將涉及兩階段抽獎，並對未成功參加者實施全額退款政策。

The first phase, commencing on April 17, will allocate 200 NFTs to the most loyal STEPN users, including holders of 'ALTS by adidas' NFTs and eligible members of the FSL community (encompassing STEPN, MOOAR, and Gas Hero).

第一階段於 4 月 17 日開始，將向最忠實的 STEPN 用戶分配 200 個 NFT，包括「ALTS by adidas」NFT 持有者和 FSL 社群的合格成員（包括 STEPN、MOOAR 和 Gas Hero）。

The second phase, a public raffle sale, will distribute the remaining 790 NFTs from April 18 to April 21. The winners will be drawn daily, with prizes redeemable on the MOOAR marketplace. To ensure fair distribution, each wallet will be limited to one NFT purchase.

第二階段是公開抽獎，將於 4 月 18 日至 4 月 21 日期間分發剩餘的 790 個 NFT。為了確保公平分配，每個錢包將僅限購買一筆 NFT。

About STEPN:

關於史蒂芬：

STEPN, the leading global move-and-earn platform, has revolutionized the way individuals stay active. Launched in 2021 by FSL, the app boasts an impressive user base of 5 million and ranks among the top Web3 applications. STEPN incentivizes exercise by rewarding users with virtual Sneaker NFTs that can be linked to their smartphones to earn rewards for walking, jogging, or running.

STEPN 是全球領先的行動賺錢平台，徹底改變了個人保持活躍的方式。該應用程式由 FSL 於 2021 年推出，擁有 500 萬個令人印象深刻的用戶群，躋身頂級 Web3 應用程式之列。 STEPN 透過獎勵用戶虛擬 Sneaker NFT 來激勵鍛煉，這些 NFT 可以連接到他們的智慧型手機，以獲得步行、慢跑或跑步的獎勵。

About adidas:

關於阿迪達斯：

adidas, a global powerhouse in the sporting goods industry, is headquartered in Herzogenaurach, Germany. With over 59,000 employees worldwide, the company generated €22.5 billion in sales in 2022, solidifying its status as a leader in the industry.

阿迪達斯是全球運動用品產業的巨頭，總部位於德國黑措根奧拉赫。該公司在全球擁有超過 59,000 名員工，2022 年銷售額達 225 億歐元，鞏固了其行業領導者的地位。