Nexo：加密平台的品牌重塑反映了其随着时间的推移的演变

著名的加密货币平台 Nexo 宣布进行品牌重塑，包括新的徽标、网站和改进的用户界面。

Crypto platform Nexo has announced its rebrand on the occasion of the 16th anniversary of the day of publication of the Bitcoin Whitepaper. Now Nexo has a new look with a new logo, a website, and an improved user interface to reflect its evolution over time.

加密货币平台 Nexo 在比特币白皮书发布 16 周年之际宣布更名。现在，Nexo 有了新的外观、新的徽标、网站和改进的用户界面，以反映其随时间的演变。

Nexo: the rebrand of the crypto platform reflects its evolution over time

Nexo：加密平台的品牌重塑反映了其随着时间的推移的演变

Famous crypto platform Nexo has announced its rebrand, which includes a new logo, website, and an improved user interface.

著名加密货币平台 Nexo 宣布进行品牌重塑，其中包括新的徽标、网站和改进的用户界面。

“Leading the next generation of wealth. Introducing a bold new look for a new era. The wealth that advances.”

“引领下一代财富。为新时代带来大胆的新面貌。财富不断进步。”

Faithful to its motto of ‘Wealth Forward’, Nexo has decided to implement its new look in honor of the 16th anniversary of the publication of the Bitcoin Whitepaper.

秉承“Wealth Forward”的座右铭，Nexo 决定采用新外观，以纪念比特币白皮书发布 16 周年。

The rebrand is nothing more than a renewal of the Nexo platform, which aims to reflect its evolution from a pioneer of crypto lending.

此次品牌重塑只不过是 Nexo 平台的更新，旨在反映其从加密借贷先驱的演变。

This rebrand is also a response to the growing interest in the crypto market where, to date, 65% of institutional investors are ready to enter the market, while 72% of retail investors consider crypto essential for wealth building.

此次品牌重塑也是对加密货币市场日益增长的兴趣的回应，迄今为止，65％的机构投资者已准备好进入该市场，而72％的散户投资者认为加密货币对于财富积累至关重要。

Nexo and the rebrand of the crypto platform: “new look for a new era”

Nexo 和加密货币平台的品牌重塑：“新时代的新面貌”

In this regard, Kosta Kantchev, co-founder and executive chairman of Nexo, commented:

对此，Nexo 联合创始人兼执行主席 Kosta Kantchev 评论道：

“Our ‘Wealth Forward’ philosophy positions us as the first major cryptocurrency company to take a strategic step towards a comprehensive digital wealth platform. Our goal is to provide independent and informed investors with smarter and more flexible ways to grow and access their wealth in the digital asset space”

“我们的‘Wealth Forward’理念使我们成为第一家向综合数字财富平台迈出战略一步的大型加密货币公司。我们的目标是为独立且知情的投资者提供更智能、更灵活的方式来增长和获取数字资产领域的财富。”

The new logo reflects two key concepts: human resilience, represented by a spiral, and exponential growth, captured by mathematically precise diagonals. In terms of meaning, the first refers to the perseverance and adaptability inherent in human DNA, and the second to the limitless opportunities of digital assets.

新标志反映了两个关键概念：人类的韧性，以螺旋表示，以及指数增长，以数学上精确的对角线表示。从含义上来说，第一个是指人类DNA中固有的毅力和适应能力，第二个是数字资产的无限机会。

The colors used have also been designed to match a modern and active style of Nexo’s clients. The new identity blends soft grays and beiges with energetic greens to seize today’s opportunities.

所使用的颜色也经过精心设计，以匹配 Nexo 客户的现代和活跃风格。新标识将柔和的灰色和米色与充满活力的绿色融为一体，以抓住当今的机遇。

In addition to the logo design, Nexo has integrated new strategic solutions to adapt to the new needs of crypto-investors, which have changed over time.

除了标志设计之外，Nexo 还集成了新的战略解决方案，以适应加密货币投资者随着时间的推移而变化的新需求。

السر In this sense, the suite of products offered by Nexo includes the growth of users’ savings, through a generation of flexible and fixed-term yields and Dual Investment with an easy-to-use interface, accessible 24/7 on all devices.

从这个意义上说，Nexo 提供的产品套件包括通过一代灵活和定期收益率以及双重投资以及易于使用的界面（在所有设备上 24/7 均可访问）来增加用户储蓄。

Not only that, for the management of one’s assets, Nexo offers credit lines secured by cryptocurrencies, 1,500 market pairs, crypto futures, Target Price Swap, and advanced analysis allow for alternative growth opportunities.

不仅如此，为了管理资产，Nexo 提供由加密货币担保的信贷额度、1,500 个市场对、加密期货、目标价格互换以及允许替代增长机会的高级分析。

Finally, the Nexo Card guarantees users the ability to spend their crypto anywhere, while up for grabs, the platform offers customers multi-level loyalty rewards.

最后，Nexo 卡保证用户能够在任何地方使用加密货币，同时该平台还为客户提供多层次的忠诚度奖励。

The VARA approval in Dubai, the airdrop, and the price of NEXO

迪拜VARA批准、空投以及NEXO的价格

In 2024, precisely last March, the Dubai crypto entity of Nexo, Nexo Services FZE, obtained the first approval from the Virtual Assets Regulatory Authority (VARA) of Dubai.

2024 年，即去年 3 月，Nexo 的迪拜加密实体 Nexo Services FZE 获得了迪拜虚拟资产监管局 (VARA) 的首次批准。

Thanks to this approval, the crypto company has started offering a wide range of virtual asset services such as lending, broker-dealer, in a regulated manner in the country.

由于这一批准，这家加密货币公司已开始在该国以受监管的方式提供广泛的虚拟资产服务，例如贷款、经纪自营商。

In addition to its expanding services, Nexo then proceeded in May 2024 to launch an airdrop of its NEXO token for an amount of 12 million dollars. In practice, Nexo offered 10 million NEXO tokens.

除了扩大服务之外，Nexo 随后于 2024 年 5 月启动了价值 1200 万美元的 NEXO 代币空投。实际上，Nexo 提供了 1000 万个 NEXO 代币。

The participants in the airdrop had to accumulate points, which they could then use to claim their share of the prize.

空投的参与者必须积累积分，然后他们可以用这些积分来领取他们的奖金。

At the time of writing, NEXO is trading at $0.97. Looking at its 2024 price chart, NEXO started in January at $0.84, reaching its annual high of $1.54 in March 2024. From mid-June, the price of NEXO began to decline. From August to the present day, the price range in which NEXO fluctuates is $1.11-$0.92.

截至撰写本文时，NEXO 的交易价格为 0.97 美元。从2024年的价格图表来看，NEXO从1月份开始为0.84美元，2024年3月达到年度高点1.54美元。从6月中旬开始，NEXO的价格开始下跌。从8月至今，NEXO波动的价格区间为1.11-0.92美元。