Nexo：加密平台的品牌重塑反映了其隨著時間的推移的演變

著名的加密貨幣平台 Nexo 宣布進行品牌重塑，包括新的標誌、網站和改進的使用者介面。

Crypto platform Nexo has announced its rebrand on the occasion of the 16th anniversary of the day of publication of the Bitcoin Whitepaper. Now Nexo has a new look with a new logo, a website, and an improved user interface to reflect its evolution over time.

加密貨幣平台 Nexo 在比特幣白皮書發布 16 週年之際宣布更名。現在，Nexo 有了新的外觀、新的徽標、網站和改進的使用者介面，以反映其隨時間的演變。

Nexo: the rebrand of the crypto platform reflects its evolution over time

Nexo：加密平台的品牌重塑反映了其隨著時間的推移的演變

Famous crypto platform Nexo has announced its rebrand, which includes a new logo, website, and an improved user interface.

著名加密貨幣平台 Nexo 宣布進行品牌重塑，其中包括新的徽標、網站和改進的用戶介面。

“Leading the next generation of wealth. Introducing a bold new look for a new era. The wealth that advances.”

“引領下一代財富。為新時代帶來大膽的新面貌。財富不斷進步。

Faithful to its motto of ‘Wealth Forward’, Nexo has decided to implement its new look in honor of the 16th anniversary of the publication of the Bitcoin Whitepaper.

秉承「Wealth Forward」的座右銘，Nexo 決定採用新外觀，以紀念比特幣白皮書發布 16 週年。

The rebrand is nothing more than a renewal of the Nexo platform, which aims to reflect its evolution from a pioneer of crypto lending.

此次品牌重塑只不過是 Nexo 平台的更新，旨在反映其從加密借貸先驅的演變。

This rebrand is also a response to the growing interest in the crypto market where, to date, 65% of institutional investors are ready to enter the market, while 72% of retail investors consider crypto essential for wealth building.

此次品牌重塑也是對加密貨幣市場日益增長的興趣的回應，迄今為止，65％的機構投資者已準備好進入該市場，而72％的散戶投資者認為加密貨幣對於財富積累至關重要。

Nexo and the rebrand of the crypto platform: “new look for a new era”

Nexo 和加密貨幣平台的品牌重塑：“新時代的新面貌”

In this regard, Kosta Kantchev, co-founder and executive chairman of Nexo, commented:

對此，Nexo 聯合創始人兼執行主席 Kosta Kantchev 評論道：

“Our ‘Wealth Forward’ philosophy positions us as the first major cryptocurrency company to take a strategic step towards a comprehensive digital wealth platform. Our goal is to provide independent and informed investors with smarter and more flexible ways to grow and access their wealth in the digital asset space”

「我們的『Wealth Forward』理念使我們成為第一家向綜合數位財富平台邁出策略一步的大型加密貨幣公司。我們的目標是為獨立且知情的投資者提供更聰明、更靈活的方式來成長和獲取數位資產領域的財富。

The new logo reflects two key concepts: human resilience, represented by a spiral, and exponential growth, captured by mathematically precise diagonals. In terms of meaning, the first refers to the perseverance and adaptability inherent in human DNA, and the second to the limitless opportunities of digital assets.

新標誌反映了兩個關鍵概念：人類的韌性，以螺旋表示，以及指數增長，以數學上精確的對角線表示。從意義上來說，第一個是指人類DNA中固有的毅力和適應能力，第二個是數位資產的無限機會。

The colors used have also been designed to match a modern and active style of Nexo’s clients. The new identity blends soft grays and beiges with energetic greens to seize today’s opportunities.

所使用的顏色也經過精心設計，以匹配 Nexo 客戶的現代和活躍風格。新標誌將柔和的灰色和米色與充滿活力的綠色融為一體，以抓住當今的機會。

In addition to the logo design, Nexo has integrated new strategic solutions to adapt to the new needs of crypto-investors, which have changed over time.

除了標誌設計之外，Nexo 還整合了新的策略解決方案，以適應加密貨幣投資者隨著時間的推移而變化的新需求。

السر In this sense, the suite of products offered by Nexo includes the growth of users’ savings, through a generation of flexible and fixed-term yields and Dual Investment with an easy-to-use interface, accessible 24/7 on all devices.

從這個意義上說，Nexo 提供的產品套件包括透過一代靈活和定期收益率以及雙重投資以及易於使用的介面（在所有設備上 24/7 均可訪問）來增加用戶儲蓄。

Not only that, for the management of one’s assets, Nexo offers credit lines secured by cryptocurrencies, 1,500 market pairs, crypto futures, Target Price Swap, and advanced analysis allow for alternative growth opportunities.

不僅如此，為了管理資產，Nexo 提供由加密貨幣擔保的信貸額度、1,500 個市場對、加密期貨、目標價格互換以及允許替代成長機會的高級分析。

Finally, the Nexo Card guarantees users the ability to spend their crypto anywhere, while up for grabs, the platform offers customers multi-level loyalty rewards.

最後，Nexo 卡保證用戶能夠在任何地方使用加密貨幣，同時平台也為客戶提供多層次的忠誠度獎勵。

The VARA approval in Dubai, the airdrop, and the price of NEXO

杜拜VARA批准、空投以及NEXO的價格

In 2024, precisely last March, the Dubai crypto entity of Nexo, Nexo Services FZE, obtained the first approval from the Virtual Assets Regulatory Authority (VARA) of Dubai.

2024 年，即去年 3 月，Nexo 的杜拜加密實體 Nexo Services FZE 獲得了杜拜虛擬資產監管局 (VARA) 的首次批准。

Thanks to this approval, the crypto company has started offering a wide range of virtual asset services such as lending, broker-dealer, in a regulated manner in the country.

由於這項批准，這家加密貨幣公司已開始在該國以受監管的方式提供廣泛的虛擬資產服務，例如貸款、經紀自營商。

In addition to its expanding services, Nexo then proceeded in May 2024 to launch an airdrop of its NEXO token for an amount of 12 million dollars. In practice, Nexo offered 10 million NEXO tokens.

除了擴大服務之外，Nexo 隨後於 2024 年 5 月啟動了價值 1,200 萬美元的 NEXO 代幣空投。實際上，Nexo 提供了 1000 萬個 NEXO 代幣。

The participants in the airdrop had to accumulate points, which they could then use to claim their share of the prize.

空投的參與者必須累積積分，然後他們可以用這些積分來領取他們的獎金。

At the time of writing, NEXO is trading at $0.97. Looking at its 2024 price chart, NEXO started in January at $0.84, reaching its annual high of $1.54 in March 2024. From mid-June, the price of NEXO began to decline. From August to the present day, the price range in which NEXO fluctuates is $1.11-$0.92.

截至撰寫本文時，NEXO 的交易價格為 0.97 美元。從2024年的價格圖表來看，NEXO從1月開始為0.84美元，2024年3月達到年度高點1.54美元。從8月至今，NEXO波動的價格區間為1.11-0.92美元。