元宇宙：重塑游戏产业和社会

视频游戏行业以惊人的速度发展，从一种相对小众的娱乐形式发展成为全球经济中规模最大、回报最高的行业之一。

The video gaming industry has seen remarkable growth over the last few decades, evolving from a niche form of entertainment to one of the largest and most rewarding sectors in the global economy. From the early days of simple, two-dimensional games played on arcade machines, gaming has transformed into a multi-platform, immersive experience that captivates billions of people worldwide. Over the last five years in particular, the industry has seen significant expansion, fueled by advancements in technology and the proliferation of gaming across various platforms where you can buy digital lands. Whether through consoles, personal computers, smartphones, or virtual reality devices, video games have become more accessible and engaging than ever before. This has led to an explosion of growth in the global gaming community, with users of all ages, backgrounds, and skill levels joining in the fun.

过去几十年来，视频游戏行业取得了显着的增长，从一种小众娱乐形式发展成为全球经济中规模最大、回报最高的行业之一。从早期在街机上玩的简单二维游戏，游戏已经转变为一种吸引全球数十亿人的多平台、身临其境的体验。特别是在过去五年中，在技术进步和各种平台上游戏激增的推动下，该行业出现了显着扩张，您可以在这些平台上购买数字土地。无论是通过游戏机、个人电脑、智能手机还是虚拟现实设备，视频游戏都变得比以往任何时候都更容易上手、更具吸引力。这导致了全球游戏社区的爆炸式增长，各个年龄段、背景和技能水平的用户都加入其中。

However, the video gaming industry is on the verge of an even more profound transformation, driven by the emergence of the metaverse—a shared, persistent, three-dimensional (3D) virtual realm where users interact with objects, environments, and each other through digital representations of themselves, commonly known as avatars. The online virtual space is not just an extension of existing online gaming worlds; it represents a whole new digital frontier. It is a space where players can not only engage in immersive games but also explore, socialize, create, and even build businesses within the virtual world. This evolving landscape has become a focal point for innovation, particularly with the introduction of the play-to-earn (P2E) model, which allows players to monetize their gaming experiences. By earning in-game currency, trading virtual assets, and participating in virtual economies, players can now derive real-world economic gains from their virtual activities. The integration of virtual economies and digital assets is fundamentally altering the gaming experience, transforming it from a pastime into a platform for economic participation.

然而，在元宇宙（metaverse）的出现的推动下，视频游戏行业正处于一场更深刻的变革的边缘，元宇宙是一个共享的、持久的三维 (3D) 虚拟领域，用户可以通过该领域与对象、环境以及彼此进行交互。自身的数字表示，通常称为化身。在线虚拟空间不仅仅是现有在线游戏世界的延伸；它代表了一个全新的数字前沿。在这个空间里，玩家不仅可以参与沉浸式游戏，还可以在虚拟世界中探索、社交、创造，甚至建立业务。这种不断发展的格局已成为创新的焦点，特别是随着边玩边赚钱 (P2E) 模式的引入，该模式允许玩家通过游戏体验获利。通过赚取游戏内货币、交易虚拟资产和参与虚拟经济，玩家现在可以从虚拟活动中获得现实世界的经济收益。虚拟经济和数字资产的整合正在从根本上改变游戏体验，将其从一种消遣转变为一个经济参与的平台。

The potential of the virtual world to reshape the gaming industry and society at large cannot be overstated. As we delve into the impact of the virtual world on gaming, it becomes clear that this digital frontier is far more than just a space for entertainment. With an estimated 2.9 billion people—more than one out of every three individuals globally—playing video games in 2021, the global gaming industry saw revenues exceed $193 billion. This extraordinary growth highlights not only the popularity of gaming but also the immense potential for future innovation and economic impact. The integration of the virtual world into gaming is poised to accelerate this growth even further, as more players, creators, and businesses flock to this new digital space in search of new opportunities.

虚拟世界重塑游戏行业和整个社会的潜力怎么强调也不为过。当我们深入研究虚拟世界对游戏的影响时，很明显，这个数字前沿不仅仅是一个娱乐空间。 2021 年，估计有 29 亿人（全球三分之一以上的人）玩视频游戏，全球游戏行业的收入超过 1,930 亿美元。这种非凡的增长不仅凸显了游戏的受欢迎程度，还凸显了未来创新和经济影响的巨大潜力。随着越来越多的玩家、创作者和企业涌入这个新的数字空间寻找新的机会，虚拟世界与游戏的整合有望进一步加速这一增长。

The rise of the online virtual space is already influencing other sectors beyond gaming. Many believe that the online virtual space will eventually become pervasive throughout society, influencing not only entertainment but also business, social media, education, and even daily life. Virtual spaces are likely to become key venues for social interaction, shopping, work, and collaboration. In this sense, the online virtual space is not just a new platform for gaming but a new paradigm for how people engage with digital spaces. For businesses, the metaverse represents a vast, untapped market with the potential for entirely new forms of digital commerce, marketing, and customer engagement. For individuals, it offers new ways to socialize, learn, and even earn a living in a fully virtual environment.

在线虚拟空间的兴起已经影响到游戏以外的其他领域。许多人认为，在线虚拟空间最终将遍及整个社会，不仅影响娱乐，还影响商业、社交媒体、教育，甚至日常生活。虚拟空间可能成为社交互动、购物、工作和协作的关键场所。从这个意义上说，在线虚拟空间不仅仅是一个新的游戏平台，而且是人们如何与数字空间互动的新范例。对于企业而言，虚拟宇宙代表着一个巨大的、尚未开发的市场，具有全新形式的数字商务、营销和客户参与的潜力。对于个人来说，它提供了在完全虚拟的环境中社交、学习甚至谋生的新方式。

The play-to-earn model is central to this transformation. Traditionally, gamers spent time and sometimes money into their favorite games, but the worth generated from that activity stayed within the game’s ecosystem. With the advent of the play-to-earn model, that is no longer the case. Now, players can earn real-world economic gains for their in-game achievements, opening up new avenues for income generation. Digital assets such as non-fungible tokens (NFTs) have become a critical part of this model, allowing players to buy, sell, and trade unique virtual items with real-world merit.

“边玩边赚钱”模式是这一转变的核心。传统上，游戏玩家会在他们最喜欢的游戏中花费时间，有时甚至是金钱，但该活动产生的价值仍保留在游戏的生态系统中。随着边玩边赚模式的出现，情况已不再如此。现在，玩家可以通过游戏中的成就获得现实世界的经济收益，开辟新的创收途径。诸如不可替代代币（NFT）之类的数字资产已成为该模式的重要组成部分，允许玩家购买、出售和交易具有现实世界价值的独特虚拟物品。

Play-to-Earn: empowering gamers

Play-to-Earn：赋予游戏玩家权力

The play-to-earn (P2E) model has emerged as a concept in gaming, allowing players to earn rewards through gameplay and fundamentally changing the way they view their time spent in virtual worlds. Traditionally, gaming was seen purely as entertainment, but with P2E, it has become a viable source of income. Through various in-game tasks, competitions, and activities, players can generate real-world earnings, turning their passion for gaming into a rewarding venture. By monetizing their skills and time, gamers can participate in an evolving ecosystem where economic gains and opportunities align with their hobbies.

边玩边赚钱 (P2E) 模式已成为游戏中的一个概念，允许玩家通过玩游戏来获得奖励，并从根本上改变他们看待自己在虚拟世界中度过的时间的方式。传统上，游戏纯粹被视为娱乐，但随着 P2E 的出现，它已成为一种可行的收入来源。通过各种游戏内任务、竞赛和活动，玩家可以产生现实世界的收入，将他们对游戏的热情转化为一项有益的冒险。通过将他们的技能和时间货币化，游戏玩家可以参与不断发展的生态系统，在这个生态系统中，经济收益和机会与他们的爱好相一致。

The business potential of the P2E model extends far beyond individual earnings. Gaming accessibility is not only important from a social and moral perspective but also makes sound commercial sense. A study by Newzoo found that disabled players make up 31% of gamers in the US and 29% in the UK, highlighting a vast and underserved market. Embracing accessibility in gaming can unlock a significant customer base and create inclusive environments where all players can participate in and benefit from P2

P2E模式的商业潜力远远超出了个人收入。游戏的可访问性不仅从社会和道德角度来看很重要，而且也具有良好的商业意义。 Newzoo 的一项研究发现，在美国，残疾玩家占游戏玩家的 31%，在英国则占 29%，这突显出一个巨大且服务不足的市场。在游戏中拥抱无障碍可以释放重要的客户群并创造包容性的环境，让所有玩家都可以参与 P2 并从中受益