元宇宙：重塑遊戲產業與社會

電玩產業以驚人的速度發展，從相對小眾的娛樂形式發展成為全球經濟中規模最大、回報最高的產業之一。

The video gaming industry has seen remarkable growth over the last few decades, evolving from a niche form of entertainment to one of the largest and most rewarding sectors in the global economy. From the early days of simple, two-dimensional games played on arcade machines, gaming has transformed into a multi-platform, immersive experience that captivates billions of people worldwide. Over the last five years in particular, the industry has seen significant expansion, fueled by advancements in technology and the proliferation of gaming across various platforms where you can buy digital lands. Whether through consoles, personal computers, smartphones, or virtual reality devices, video games have become more accessible and engaging than ever before. This has led to an explosion of growth in the global gaming community, with users of all ages, backgrounds, and skill levels joining in the fun.

過去幾十年來，電玩產業取得了顯著的成長，從一種小眾娛樂形式發展成為全球經濟中規模最大、回報最高的產業之一。從早期在街機上玩的簡單二維遊戲，遊戲轉變為吸引全球數十億人的多平台、身臨其境的體驗。特別是在過去五年中，在技術進步和各種平台上游戲激增的推動下，該行業出現了顯著擴張，您可以在這些平台上購買數位土地。無論是透過遊戲機、個人電腦、智慧型手機或虛擬實境設備，電玩遊戲都變得比以往任何時候都更容易上手、更具吸引力。這導致了全球遊戲社群的爆炸性增長，各個年齡層、背景和技能水平的用戶都加入其中。

However, the video gaming industry is on the verge of an even more profound transformation, driven by the emergence of the metaverse—a shared, persistent, three-dimensional (3D) virtual realm where users interact with objects, environments, and each other through digital representations of themselves, commonly known as avatars. The online virtual space is not just an extension of existing online gaming worlds; it represents a whole new digital frontier. It is a space where players can not only engage in immersive games but also explore, socialize, create, and even build businesses within the virtual world. This evolving landscape has become a focal point for innovation, particularly with the introduction of the play-to-earn (P2E) model, which allows players to monetize their gaming experiences. By earning in-game currency, trading virtual assets, and participating in virtual economies, players can now derive real-world economic gains from their virtual activities. The integration of virtual economies and digital assets is fundamentally altering the gaming experience, transforming it from a pastime into a platform for economic participation.

然而，在元宇宙（metaverse）的出現的推動下，電玩產業正處於一場更深刻的變革的邊緣，元宇宙是一個共享的、持久的三維(3D) 虛擬領域，用戶可以透過該領域與物件、環境以及彼此互動。線上虛擬空間不僅僅是現有線上遊戲世界的延伸；它代表了一個全新的數位前沿。在這個空間裡，玩家不僅可以參與沉浸式遊戲，還可以在虛擬世界中探索、社交、創造，甚至建立業務。這種不斷發展的格局已成為創新的焦點，特別是隨著邊玩邊賺錢 (P2E) 模式的引入，該模式允許玩家透過遊戲體驗獲利。透過賺取遊戲內貨幣、交易虛擬資產和參與虛擬經濟，玩家現在可以從虛擬活動中獲得現實世界的經濟收益。虛擬經濟和數位資產的整合正在從根本上改變遊戲體驗，將其從消遣轉變為經濟參與的平台。

The potential of the virtual world to reshape the gaming industry and society at large cannot be overstated. As we delve into the impact of the virtual world on gaming, it becomes clear that this digital frontier is far more than just a space for entertainment. With an estimated 2.9 billion people—more than one out of every three individuals globally—playing video games in 2021, the global gaming industry saw revenues exceed $193 billion. This extraordinary growth highlights not only the popularity of gaming but also the immense potential for future innovation and economic impact. The integration of the virtual world into gaming is poised to accelerate this growth even further, as more players, creators, and businesses flock to this new digital space in search of new opportunities.

虛擬世界重塑遊戲產業和整個社會的潛力怎麼強調也不為過。當我們深入研究虛擬世界對遊戲的影響時，很明顯，這個數位前沿不僅僅是一個娛樂空間。 2021 年，估計有 29 億人（全球三分之一以上的人）玩電玩遊戲，全球遊戲產業的收入超過 1,930 億美元。這種非凡的成長不僅凸顯了遊戲的受歡迎程度，也凸顯了未來創新和經濟影響的巨大潛力。隨著越來越多的玩家、創作者和企業湧入這個新的數位空間尋找新的機會，虛擬世界與遊戲的整合有望進一步加速這一成長。

The rise of the online virtual space is already influencing other sectors beyond gaming. Many believe that the online virtual space will eventually become pervasive throughout society, influencing not only entertainment but also business, social media, education, and even daily life. Virtual spaces are likely to become key venues for social interaction, shopping, work, and collaboration. In this sense, the online virtual space is not just a new platform for gaming but a new paradigm for how people engage with digital spaces. For businesses, the metaverse represents a vast, untapped market with the potential for entirely new forms of digital commerce, marketing, and customer engagement. For individuals, it offers new ways to socialize, learn, and even earn a living in a fully virtual environment.

線上虛擬空間的興起已經影響遊戲以外的其他領域。許多人認為，線上虛擬空間最終將遍及整個社會，不僅影響娛樂，也影響商業、社群媒體、教育，甚至日常生活。虛擬空間可能成為社交互動、購物、工作和協作的關鍵場所。從這個意義上說，線上虛擬空間不僅僅是一個新的遊戲平台，也是人們如何與數位空間互動的新範例。對企業而言，虛擬宇宙代表著一個巨大的、尚未開發的市場，具有全新形式的數位商務、行銷和客戶參與的潛力。對於個人來說，它提供了在完全虛擬的環境中社交、學習甚至謀生的新方式。

The play-to-earn model is central to this transformation. Traditionally, gamers spent time and sometimes money into their favorite games, but the worth generated from that activity stayed within the game’s ecosystem. With the advent of the play-to-earn model, that is no longer the case. Now, players can earn real-world economic gains for their in-game achievements, opening up new avenues for income generation. Digital assets such as non-fungible tokens (NFTs) have become a critical part of this model, allowing players to buy, sell, and trade unique virtual items with real-world merit.

「邊玩邊賺錢」模式是這轉變的核心。傳統上，遊戲玩家會在他們最喜歡的遊戲中花費時間，有時甚至是金錢，但該活動產生的價值仍保留在遊戲的生態系統中。隨著邊玩邊賺模式的出現，情況已不再如此。現在，玩家可以透過遊戲中的成就獲得現實世界的經濟利益，開闢新的創收途徑。諸如不可替代代幣（NFT）之類的數位資產已成為該模式的重要組成部分，允許玩家購買、出售和交易具有現實世界價值的獨特虛擬物品。

Play-to-Earn: empowering gamers

Play-to-Earn：賦予遊戲玩家權力

The play-to-earn (P2E) model has emerged as a concept in gaming, allowing players to earn rewards through gameplay and fundamentally changing the way they view their time spent in virtual worlds. Traditionally, gaming was seen purely as entertainment, but with P2E, it has become a viable source of income. Through various in-game tasks, competitions, and activities, players can generate real-world earnings, turning their passion for gaming into a rewarding venture. By monetizing their skills and time, gamers can participate in an evolving ecosystem where economic gains and opportunities align with their hobbies.

邊玩邊賺錢 (P2E) 模式已成為遊戲中的一個概念，允許玩家透過玩遊戲來獲得獎勵，並從根本上改變他們看待自己在虛擬世界中度過的時間的方式。傳統上，遊戲純粹被視為娛樂，但隨著 P2E 的出現，它已成為可行的收入來源。透過各種遊戲內任務、競賽和活動，玩家可以產生現實世界的收入，將他們對遊戲的熱情轉化為有益的冒險。透過將他們的技能和時間貨幣化，遊戲玩家可以參與不斷發展的生態系統，在這個生態系統中，經濟利益和機會與他們的愛好相一致。

The business potential of the P2E model extends far beyond individual earnings. Gaming accessibility is not only important from a social and moral perspective but also makes sound commercial sense. A study by Newzoo found that disabled players make up 31% of gamers in the US and 29% in the UK, highlighting a vast and underserved market. Embracing accessibility in gaming can unlock a significant customer base and create inclusive environments where all players can participate in and benefit from P2

P2E模式的商業潛力遠遠超出了個人收入。遊戲的可訪問性不僅從社會和道德角度來看很重要，而且也具有良好的商業意義。 Newzoo 的一項研究發現，在美國，殘疾玩家佔遊戲玩家的 31%，在英國則佔 29%，這突顯出一個巨大且服務不足的市場。在遊戲中擁抱無障礙可以釋放重要的客戶群並創造包容性的環境，讓所有玩家都可以參與 P2 並從中受益